Campaign India Team
Dec 16, 2022

Henkel Consumer Brands enters the Indian B2C market

Appoints Mira Rajput Kapoor as brand advocate for Schwarzkopf Professional

Henkel Consumer Brands enters the Indian B2C market
Henkel Consumer Brands, the parent brand of Schwarzkopf has announced its foray into the B2C hair colour category of the Indian market. 
With this expansion, the German consumer goods company will be launching two new ranges comprising Colour Specialist and Simply Color. 
The brand has been in India as Schwarzkopf Professional for over a decade, but hadn't ventured into the retail or B2C space until now.
It has also appointed Mira Rajput Kapoor as its brand advocate for its B2B category - Schwarzkopf Professional.
According to the brand, Kapoor's ethos and values of being innovative, empowering and ever-evolving made her the right fit.
Conceptualised by Zoo Media, Kapoor features in the brand's latest campaign 'hair is limitless' that brings forth the brand’s proposition of transforming, reinventing and elevating hair. 
Kartik Kaushik, country head - Henkel Consumer Brands, India and South Asia export markets, said, “The growth trajectory of Schwarzkopf Professional  India has been phenomenal. Since we entered the Indian market in 2001, we have stayed true to our brand  DNA of consistently bringing in superlative products, benchmark-setting innovations, and a complete focus on customer-centricity, while, at the same time, challenging norms and embracing change. We are excited to bring Schwarzkopf’s expertise into the at-home hair colour space and elevate the DIY experience. The at-home hair colour market has seen extensive growth over the last two years, especially during the pandemic and intend to leverage this opportunity with the launch of two iconic hair colour ranges – Colour  Specialist and Simply Color. We are extremely confident and have extensive distribution plans to gain 20%  of the market share in the premium segment by 2025.” 


Campaign India

Just Published

2 hours ago

Greenlam Laminates unveils a tale of generational ...

Watch the film conceptualised by Dentsu Creative here

2 hours ago

DDB Worldwide hires Chaka Sobhani as international CCO

Chaka Somani's remit is all of DDB's offices around the world

2 hours ago

Rediffusion accuses Disney Star of lifting its ...

States that the idea for the promo of the Pro Kabaddi League was given by Rediffusion, but was implemented by Wunderman Thompson

3 hours ago

The CMO's MO: Nikhil Gupta of Signify India on ...

The head of marketing, integrated communications, and commercial operations, South Asia at Signify India delves into the brand's shift in investment focus in order to adapt to the evolving marketing landscape and also reveals what he admires about the Indian railways