Times Television Network has announced the appointment of Hemant Arora as chief sales officer. Based out of Mumbai, he will drive synergies for the four TV channels - ET Now, Movies Now, Times Now and Zoom. The sales heads of the four channels will report to Arora who in turn will be reporting into Sunil Lulla.
Speaking on the announcement, Sunil Lulla, managing director and chief executive officer, Times Television Network said, “Arora will oversee the sales teams of the network to offer our valued advertisers, solutions and synergy across the network. With each of our channels enjoying a differentiated and leadership position, our customers will have a seamless organization to interact with, which remains focused with specific channel offerings. Hemant has demonstrable leadership skills and is known to drive value for customers and business.”
Arora returns to the Times Group having started his career in Times Response. He joins the Times Television Network after a stint as chief officer marketing and sales (corporate) for the Dainik Bhaskar Group. Prior to this, Arora has worked with Discovery, NDTV and Aidem across the genres of news, infotainment and entertainment.
Commenting on his new role, Arora said, “I'll be working closely with the energetic team to drive high revenue performance across all four channels by providing integrated solutions in advertising, branded content and media properties. I am very excited to be a part of such a dynamic and motivated environment.”