Haymarket Media’s Asian Marketing Effectiveness (AME) festival on 26 and 27 May in Hong Kong will combine the AME award show with a two-day conference. Speakers at the conference this year include, among others, Andrew Robertson, CEO, BBDO Worldwide; Linda Kovarik, regional creative director, Coca Cola, Asia Pacific; Keith Smith, president, International , TBWA Group; Mark Patterson. CEO, Mindshare; Rahul Welde, VP-Media, Unilever Asia, Africa, Middle East and Turkey; Barry Cupples, CEO- APAC, Omnicom Media Group; Chris Graves, president and CEO- APAC- Ogilvy & Mather Public Relations Worldwide; Dr Peter Steidl, partner Business Planning, Mindshare and Sanjay Behl, group head- brand and marketing, Reliance.
On May 26, there will be a session on ‘The worth, justifying marketing spend: Measuring the return on investment’ by Andrew Robertson of BBDO Worldwide. The AME debate will be chaired by Atifa Hargrave Silk, editor, Media. Speakers on the debate panel include Rahul Welde of Unilever, Linda Kovarik of Coca Cola, Keith Smith of TBWA Group, Paul Heath of O&M APAC and Mark Patterson of GroupM APAC. The debate will provide insights on communicating better and achieving buy-in within the clients’ organisation and measuring and evaluating results consistently.
The day will conclude with the AME Awards.
On 27 May, Nick Brien of Mediabrands will start with the keynote session on ‘Understanding customer motivations and behaviour at a time of change’. Case study presentations from brands such as Reliance, Tudou (China's video sharing site) and Campbell's Soup among others will also feature during the two day conference.
Delegates interested in registering for the two-day festival can click here.