Havas Media Group today announced the launch of LuxHub, a global consulting division that will deliver media communications and marketing support for both luxury brands and audiences. The firm is headquartered in Milan and will also expand its presence in India in 2015.
The official statement informed that it will have established centres of excellence in London, Paris, New York and Dubai, with further expansion plans in key markets such as Shanghai, Frankfurt, Hong Kong, Tokyo and Moscow in 2015.
The global lead for the project, fashion and luxury expert Isabelle Harvie-Watt, will oversee the strategic expansion and consulting offer for LuxHub.
Dominique Delport, global managing director, Havas Media Group, said, “Offering our clients the ability to connect to the luxury sector in a meaningful way has always been part of our strategy and I am delighted that we are now able to deliver this specialist consulting service to our clients on a global basis. The credibility we already have in this area, coupled with strong leadership from Isabelle to drive specialist teams in all the key markets, means we can provide new insights and innovative strategies both for luxury brands and brands who want to interact with the luxury audience.”
Isabelle Harvie-Watt, global CEO, LuxHub, commented, "Luxury brands realise that they need to change the way they communicate and start building stronger relationships with their consumers. Digital transformation is no longer an option. Growing online distribution and strong content strategies are the new norm. LuxHub is a great step forward to further closing the gap in language between agencies and luxury clients and the way luxury audiences are evolving. In our recent global survey, in-store shopping is still the favoured purchasing method for half of luxury shoppers, while 24 per cent shop mainly online. However, statistics show that this move by a quarter of the respondents to shop online is not being matched by the brands with over half (54 per cent) stating that luxury brands should engage more with their consumers in the online experience."
Isabelle Harvie-Watt and the LuxHub UK team, headed by Tammy Smulders, who will also join the team as global executive director, will deliver their first study on luxury and brands later this month.