Havas Media India has bagged Sri Lanka Tourism Promotion Bureau's digital media mandate. The account was won post a multi-agency pitch. Havas Media partnered with agxa, a local partner in Sri Lanka for the pitch.
The agency's office in Gurugram will handle the account. Uday Mohan, managing partner - North and East India, will lead the business. The mandate includes social media, mobile and website.
The SLTPB intends to launch a global destination marketing campaign for Sri Lanka over a period of three years.
John A.E. Amaratunga, MP, Minister of Tourism Development, said, “A transformation of the tourism industry is required to make Sri Lanka competitive in the global travel market place. Our vision is to be the world’s finest island for memorable, authentic and diverse experiences. SLTPB’s aim is to provide improved quality of services and service delivery by embracing digital and social mediums. The underlying goal of all efforts is to offer world-class visitor experiences while still being firmly rooted in the inherent natural, cultural, historic and social capital of Sri Lanka. We are happy to be partnering with Havas Media on this transformational journey.”
Anita Nayyar, CEO - India and South Asia, Havas Media Group, said, “Sri Lanka is a vibrant, exciting and cultural destination and tourism is an incredibly important sector with over two million visitors each year spending approximately US$ 3.5 billion. According to a study conducted by Havas Group, travel and tourism ranks No. 1 as the most meaningful category globally and brands that are meaningful enjoy 60 per cent higher chance of purchase in this category. The industry is poised to offer great growth and investment potential. We are delighted that Sri Lanka Tourism found value in our offering and appointed us to partner them in their endeavour to promote this beautiful island nation.”