Campaign India Team
Aug 19, 2015

Havas Media bags FoodCloud.in

Account won following multi-agency pitch

Havas Media bags FoodCloud.in
Havas Media Group India has won FoodCloud.in's media mandate. The account was bagged following a multi-agency pitch and will be handled by the agency's Gurgaon office.
 
FoodCloud.in is a website that offers delivery of 'home-cooked' food and is currently operating in the Delhi NCR region. It has plans to go pan-India.
 
Vedant Kanoi, founder and CEO, said, “Passion and innovation is something we look for in our chefs, it is the driving force behind FoodCloud.in and it is what we found in Havas Media. This is a critical and exciting time for us with plans to not only consolidate in Delhi NCR but also aggressively expand and go pan-India. The food sector has tremendous interest and online order for home-office delivery is a wave that is really going to hit the country. Havas Media has the experience and a keen understanding of integrating media to maximise communication with an agile strategic approach. We see them as partners on our growth path.”
 
Anita Nayyar, CEO, Havas Media Group India and South Asia, said, “To be able to order home cooked food which is hygienic, nutritious and tasty is certainly a need gap for working Indian’s which FoodCloud.in addresses. The proposition works for corporate lunches as also for home parties or the last minute visiting friends and family. It is an interesting category where we see huge growth potential. With this win Havas Media Group further consolidates its position. Am delighted to add yet another innovative and entrepreneurial client to the Havas family.”
 
Mohit Joshi, MD, Havas Media Group India, said, “Food is engaging - whether you dine alone or have company. Sharing and recommending are highly characteristic of this category. Our blend of analytical customer understanding and integrated media with digital focus capabilities give us the edge to help scale the FoodCloud.in experience. Havas Media has clearly become the preferred destination for the new age clients and we are very happy about that."
Source:
Campaign India

Related Articles

Just Published

12 hours ago

Blog: The curious case of 'Gwacheya Gurbaksh’ and ...

The author explains how the case of ‘Gwacheya Gurbaksh’ and the Punjab Police is a learning in the development of social communication, especially for governmental bodies

14 hours ago

Facebook celebrates the ways we're staying ...

Watch the film conceptualised by Droga5 New York

14 hours ago

'Don't exploit coronavirus to promote a brand': Report

Kantar's Barometer India study conducted across 19 cities in the country

16 hours ago

Film industry helps Amitabh Bachchan find his ...

Watch the film produced by Prasoon Pandey and Amitabh Bachchan here