Havas Media Group has announced that it has bagged the integrated media mandate for Spice Mobiles following a multi-agency pitch. The mandate includes traditional, digital and mobile. Havas Media's Gurgaon office will handle the business. OMD was the incumbent.
Sriwant Wariz, GM - marketing, Spice, said, “This country is on the brink of a mobility explosion and Spice is in the forefront of this change. We believe Spice has made a meaningful difference to the lives of many Indian citizens and we feel Havas Media will be able to help us in this mandate. Their dynamic and entrepreneurial approach was in sync with our brand philosophy. ”
Anita Nayyar, CEO, Havas Media Group, India and South Asia, said, “Spice is a great brand and we are privileged to be entrusted with their media mandate. Using our 'Meaningful Brands' framework we will further enhance the relevance of the brand among its consumers. We look forward to this association.”
Mohit Joshi, MD, Havas Media Group, India, added, “Havas Media’s entrepreneurial approach has paid us huge dividends. Our digital at the core philosophy resonates with the clients and provides meaningful communicaton solutions for them. Spice is an iconic Indian brand and we are proud to be associated with it."