Harman International assigns media duties to MEC

MEC has been appointed the media AOR for Harman International's India business.

Harman International Inc, is the parent company behind an array of brands that includes Harman Kardon, JBL, Mark Levinson, Infinity and AKG. The company is a global provider of premium audio and infotainment solutions, engaging customers around the home, in the car and on the go. Harman International recently unveiled a new campaign for JBL, which featured A R Rahman as brand ambassador.

Commenting on the win, T Gangadhar, managing director, MEC, said, ‘We are proud to be associated with Harman International, a legendary name in the world of sound. As Harman International, India’s Agency on Record, our mandate is to create communication solutions across platforms. We look forward to creating exciting engagement between HARMAN brands and audiophiles.”