Hanmer strengthens media, entertainment portfolio

Hanmer & Partner (H&P) recently bagged the Zoom account, further expanding its footprint in the media & entertainment industry. With clients such as Network 18, 9X, Starcom, Rediffusion, Discovery, et al, the sector now accounts for almost 20% of H&M's total revenues. Zoom was previously held by Good Relations. The PR firm also recently landed the account of Getty Images. "What started as a co-incidence has now become a conscious direction for us," said Jaideep Shergill, CEO, H&P.