Hanmer strengthens media, entertainment portfolio

Hanmer & Partner (H&P) recently bagged the Zoom account, further expanding its footprint in the media & entertainment industry. With clients such as Network 18, 9X, Starcom, Rediffusion, Discovery, et al, the sector now accounts for almost 20% of H&M's total revenues. Zoom was previously held by Good Relations.
 
The PR firm also recently landed the account of Getty Images. "What started as a co-incidence has now become a conscious direction for us," said Jaideep Shergill, CEO, H&P.
 
Though not confirmed by the Publicis Group yet, sources close to the development said that the Bangalore-based portal, connectfilms.com, has chosen the Publicis network: Saatchi & Saatchi; H&M and Zenith Optimedia, for its online reality talent portal, desisitara.com. An Indian YouTube like portal will invite viewers to upload their performances under singing, dancing and acting categories which will then be judged by industry stalwarts.