ESPN STAR Sports (ESS) has made two new appointments in an effort to strengthen its cricket syndication team. Guy Le Grew, who previously supported the syndication team in his capacity as assistant general counsel of ESS will now assume the role of director, syndication. Assuming a wider commercial role, Le Grew will now be responsible for handling sales and client servicing activities in addition to providing acquisition and legal support on all cricket deals, with responsibility for territories in the UK and Europe, Australia, New Zealand, USA, Canada and South Africa.
Prior to joining ESS, Le Grew was based in the United Kingdom, where he worked as a senior legal advisor in the legal and business affairs team at Sky Sports.
On Le Grew’s new role, Anurag Dahiya, senior vice president, corporate development and cricket rights, said, “I am delighted to have someone of Guy’s calibre take a wider role in our team as we enter a new year. We look forward to leveraging his proven negotiation and commercial expertise to enhance our global relationships and activities.”
Along with Le Grew’s appointment, Sunil Manoharan, senior manager of cricket syndication, has been tasked with a more independent role in managing clients in the territories of Pakistan, Afghanistan, Sri Lanka, Bangladesh, West Indies, Middle East and others, and will continue to coordinate various cricket event operations.
Manoharan brings with him more than fifteen years of broadcast experience and prior to his current role in sports rights sales and management, he produced content for television including live sport, magazine shows and promos. Manoharan joined ESS more than eleven years ago.