GroupM India looks to engage and leverage young talent with Y-Co

Y-Co comprises 14 executives in their 20’s from across GroupM units

Mar 18, 2013 02:54:00 PM | Article | Campaign India Team

GroupM India has announced the launch of an initiative aimed at leveraging the talent of its younger executives. The agency network has nominated a committee of 14 individuals in their 20’s from across its agencies and specialist units, to a youth executive committee called Y-Co.

Y-Co is aimed at helping GroupM India drive its strategic agenda forward with creative, youthful ideas and initiatives; and is aimed at complementing the executive committee (EXCO, or senior leadership team) and work like a mini EXCO.

On the development, CVL Srinivas, CEO, GroupM South Asia, said, “In a dynamic and digitally charged industry like ours, the youngsters have a much better grip of what’s going on. We felt it was time we gave them a platform for full and effective participation in decision making. Implicit in this commitment is an acknowledgement that young people are part of the solution and catalysts of change.”

Sonali Vaidya, talent head, GroupM added, “We have a great talent pool of high performers amongst our younger staff. We plan to give them all a chance to be a part of Y-Co by rotating membership. We hope to build a better connect between the seniors and juniors of the organisation through this initiative.”

Y-Co was formally launched by Dominic Proctor, president - GroupM global, during his recent visit to India.