GroupM India among winners of Porter Prize 2013 for strategy and competitiveness

Awarded for ‘Leveraging Unique Activities’, one of six prizes at the competition supported by Institute for Competitiveness India

Oct 16, 2013 03:27:00 PM | Article | Campaign India Team

GroupM India was among winners of Porter Prize 2013, an award in the field of strategy and competitiveness supported by the Institute for Competitiveness India.

The WPP entity was awarded for ‘Leveraging Unique Activities’, one of six prizes at the competition. The award description reads: “Effective rendering of activities across the value chain that gave them a competitive advantage. It is an understanding that clearly states that good strategies depend on the connection among many things and on making interdependent choices and making a tailored value chain.”

Other winners were Narayana Health (Porter Prize for Industry Architectural Shift); Uninor (for Exploiting Trade-offs); Sealed Air (for Creating Distinctive Value); Apollo Gleneagles Hospitals, Kolkata (for Value Based Healthcare); and Rallis India Limited and Godrej Industries (jointly, for Creating Shared Value).

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Eighty eight companies that took part in the awards. Prof. Michael Porter of the Institute for Strategy and Competitiveness, Harvard Business School, USA, was chairman of the jury.

CVL Srinivas, CEO GroupM South Asia, said, “We are delighted to win the prestigious Porter Prize. This award is testament to GroupM India’s strategic approach to building the business that has resulted in a strong leadership position in this market. The diversified offerings of GroupM have scaled up over the years to become the new core of our agency. Our integrated product helps us provide unique value to clients to build their competitive advantage. All this wouldn’t have been possible without the support we get from our clients and business partners, the dedication and hard work put in by our talented team over the years, and the encouragement we get from GroupM regional, global offices and WPP to keep innovating and shaping the market”.