Ram Jayaraman, until recently senior ECD at Grey Bengaluru, is moving to Facebook’s in-house agency Creative Shop as creative strategist.
He was with Grey until mid-July, and will join Creative Shop in Mumbai on 8 August.
In his new assignment, Jayaraman will report to Juhi Kalia, head of Creative Shop for India and Indonesia. Kalia was global ECD on Lux at JWT, prior to her move to Facebook Creative Shop in February this year.
Speaking with Campaign India, Jayaraman said, ""Tell anyone you're joining Facebook, and the immediate reaction is ‘wow’. Thus it's awesome to have gotten this opportunity. Also, I worked with Juhi (Kalia) at JWT Delhi right at the start of my career, and consider her to be my mentor. I will now again be reporting to her as I unlearn some of my experience of the last 15 years, and hope to do my best with her and Fergus (O’Hare, head of Apac, Creative Shop)."
"Facebook Creative Shop promises a whole new challenge. It's no more about individual folios and large teams, but about rolling up your sleeves and solving business challenges hands on – in real time and with creative spunk. I'm quite eagerly looking forward to this," he added.
Jayaraman joined Grey Group in 2012 as group creative director, after a 11-year stint at JWT, where he started his career.
At Facebook Creative Shop, he will be one of two creative strategists for India, the other being Parul Arora, who is based in Delhi. She was ECD at L&K Saatchi & Saatchi before she joined the Facebook shop in May 2016.