Grey appoints Parul Arora as senior creative director

Grey Delhi has hired Parul Arora as senior creative director. She will be working closely with Shalini Dam, national creative director, Grey India.

Before this, Arora has worked at Joint & Arms Communications, Grey Worldwide, Lowe Lintas and JWT. 

Her portfolio includes Aristocrat, Indiatimes.com, Wrigley’s, Ranbaxy, Hyundai, Incredible India, DishTV, Dabur Real, Maruti, LG, Tropicana, Yum Foods, Department of Income Tax, Sony, India Today, SBI Cards, Dainik Bhaskar, Samsung, India Shining and HT.

Commenting on her new role, Arora said  “ It is a sort of homecoming for me and I hope to give back a little to the agency that I have got so much from. Grey is at the brink of a significant change. I am passionate about improving the creative product here and help Grey regain its former glory”.

Dam added, “I have known Parul for a long time now. And while we never worked together, we knew we would one day. Apart from being very capable, what I admire about Parul is her passion for building brands and constantly challenging the norms.”