The 1990-founded company is headquartered in Delhi, has offices in Bengaluru and Mumbai, and employs 360 people
WPP announced on 18 December that group entity Grey, the advertising network of Grey Group, has agreed to acquire a majority stake in Indian rural communications and marketing services provider RC&M.
RC&M was founded in 1990. Headquartered in Delhi, the agency has offices in Mumbai and Bengaluru and employs 320 people. The WPP statement added that RC&M's unaudited revenues for the year ending 31 March 2013 was Rs 36 crore.
RC&M marks WPP’s 12th acquisition in India in the last nine years.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
A number of holding companies say they will not enter the awards, while others have yet to decide.
Watch the film conceptualised by Ogilvy here
The agency is a collaboration between XP&D, Multi TV and FCB India
The merger has been on the basis of an exchange ratio of 4.39 HUL shares for each GlaxoSmithKline Consumer Healthcare share
