Sarah Shearman
Apr 14, 2011

Google rolls out premium content-promoting algorithm

The global roll out follows last month's launch in US

Google rolls out premium content-promoting algorithm
Google has rolled out the change to its search algorithms that promotes premium over 'farm' content, incorporates user feedback and penalises sites blocked by users across all English language websites.
Amit Singhal, on the Google Webmaster Central blog, said since Google introduced the change in the US last month, it has received "positive feedback" from users reporting better quality search results, with publishers receiving greater traffic.
He wrote, "This change also goes deeper into the ‘long tail’ of low-quality websites to return higher-quality results where the algorithm might not have been able to make an assessment before."
More lower traffic websites, which Google's algorithms may not have been able to assess before, will now be included in the results.
Google claimed the change to the algorithm is "very effective" at detecting site quality. It said any developers, publishers or companies that believe their website is high quality but has been affected by the change should "evaluate different aspects of [their] site immediately" by visiting its quality guidelines.
The change should provide a boost to the websites of traditional publishing houses, some of which have complained over the increasing presence of "content farms", which produce content at a very low cost based on what people are searching for.
Singhal, in a blog post last month that announced the change in the US, said: "Google depends on the high-quality content created by wonderful websites around the world, and we do have a responsibility to encourage a healthy web ecosystem.
"It is important for high-quality sites to be rewarded, and that’s exactly what this change does."
Google is currently being investigated by the EU, after several rival search providers complained of unfavourable treatment in Google's results.
In December last year, Google made a change to its algorithms to boost 'nicer' websites and penalise sites with poor customer relations.
This article first appeared on Brand Republic.
Campaign India

Related Articles

Just Published

6 hours ago

MediaCom unveils global repositioning, logo rebrand

Global CEO Nick Lawson is taking a new broom to the agency, which turns 35 this year

7 hours ago

Dentsu reportedly looking to sell Tokyo HQ

A sale could yield close to US$3 billion and be one of Japan's biggest real estate transactions ever, according to published reports

7 hours ago

Ogilvy hires Steve Soechtig to lead global ...

Mark Read, CEO of parent WPP, wants to grow its overall revenue from experience, technology and e-commerce from 25% to 40% by 2025

7 hours ago

Star Sports gets Boman Irani to sabotage English ...

Watch the film conceptualised by the in-house team at Star Sports here