Media
Joseph Arthur
Apr 08, 2024

Google reportedly planning to charge users for its AI-powered search

Incorporating Google’s AI-powered search features into its premium subscription model has emerged as the most likely route for a revenue model change-up, as the search giant attempts to offset some of the billions spent on generative AI innovation.

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 22 69489600

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Why Shah Rukh Khan still rules India’s brand universe at 60

1 Why Shah Rukh Khan still rules India’s brand universe at 60

Birla Opus Calista showcases stain resistance in new campaign

2 Birla Opus Calista showcases stain resistance in new campaign

ICC World Cup: Where does women’s cricket stand after historic win?

3 ICC World Cup: Where does women’s cricket stand after historic win?

WPP brings in McKinsey to advise on strategic review

4 WPP brings in McKinsey to advise on strategic review

Swiss Beauty launches ‘We Got You, Girl!’ celebrating expressive femininity

5 Swiss Beauty launches ‘We Got You, Girl!’ celebrating expressive femininity

McCann hits the right note with Hero Splendor’s life symphony

6 McCann hits the right note with Hero Splendor’s life symphony

Agencies must prove ROI, not just impressions

7 Agencies must prove ROI, not just impressions

Brands must back women’s sport’s future, not just fame

8 Brands must back women’s sport’s future, not just fame

Snapchat’s ad bet finds an ally in IAS as inbox ads redefine engagement

9 Snapchat’s ad bet finds an ally in IAS as inbox ads redefine engagement

Campaign India Digital Crest Awards 2025: BBDO, Ariel take top honours

10 Campaign India Digital Crest Awards 2025: BBDO, Ariel take top honours

Related Articles

Will the rise of AI search challenge Google's dominance?
Marketing
Sep 03, 2024
Matthew Keegan

Will the rise of AI search challenge Google's ...

As Google explores AI-powered search, doing nothing isn’t an option
Advertising
Jul 04, 2024

As Google explores AI-powered search, doing nothing ...

Google introduces AI Max to search campaigns
Advertising
May 08, 2025
Joseph Arthur

Google introduces AI Max to search campaigns

Google can keep Chrome — but must share data with rivals, judge rules
Marketing
Sep 04, 2025
Robin Langford

Google can keep Chrome — but must share data with ...

Just Published

GrowthJockey’s Intellsys introduces AdGPT to advance marketing decisions
Advertising
8 hours ago
Campaign India Team

GrowthJockey’s Intellsys introduces AdGPT to ...

The prescriptive ad intelligence system is designed to help marketers shift from data analysis to actionable decisions.

Reebok and Dove unveil limited-edition ‘Reborn Stronger’ collaboration
Advertising
1 day ago
Campaign India Team

Reebok and Dove unveil limited-edition ‘Reborn ...

The limited-edition collection is inspired by resilience and the process of rebuilding.

Avvatar partners with Janhvi Kapoor to promote smart protein snacking
Advertising
1 day ago
Campaign India Team

Avvatar partners with Janhvi Kapoor to promote ...

It has collaborated with Janhvi Kapoor to strengthen its positioning in India’s growing high-protein snacking market.

Little celebrates Children’s Day with 1001 tunes for the little ones!
Marketing
1 day ago
Campaign India

Little celebrates Children’s Day with 1001 tunes ...

Working with Punt Creative and AI music platform Suno, Little's put together what might be one of the biggest children's music releases in recent memory. The album covers seven Indian languages, multiple genres, and different moods, basically trying to have something for every possible baby situation parents find themselves in.