Campaign India Team
Jan 24, 2022

GoodWorker appoints Hill+Knowlton Strategies

Account won following a multi-agency pitch

GoodWorker appoints Hill+Knowlton Strategies
GoodWorker has announced the appointment of Hill+Knowlton Strategies (H+K) as its official communications agency on record for India. 
 
This account was won after a multi-agency pitch. 
 
With this mandate, the agency will aim to raise brand visibility, drive brand awareness, and build thought leadership across India amongst national and regional audiences. 
 
Ketul Acharya, COO, GoodWorker, said, “We look forward to working with Hill+Knowlton Strategies India as our public relationship and communications partner. H+K’s diversified experience across sectors and its track record of success make them an excellent partner to drive our communications in a compelling manner and support our immediate endeavour our vision of empowering millions of workers." 
 
Abhishek Gulyani, CEO, Hill+Knowlton Strategies India, said, “We are delighted to begin an exciting journey with GoodWorker and to support their strategic communications in India. Through this partnership, we will help them build a reputation through insight, analysis and broad media, investor, and influencer relationships. With a dedicated team and sectoral knowledge, H+K is well placed to deliver the desired outcome and positioning of the brand. We are thrilled to become a part of GoodWorker’s brand story in India.’’
Source:
Campaign India

Related Articles

Just Published

1 day ago

Digital research habits are reshaping the path to ...

As consumers grow wary of polished ads and sponsored content, many are seeking out platforms where real users share unfiltered opinions. Knowledge-based communities and Q&A forums have quietly become part of the purchase journey, places where people look for honest takes before committing to a buy. A survey of Indian Quora users from August 2025 shows the platform is becoming a go-to resource for product research and buying decisions.

1 day ago

52% brands find hallucinated capabilities in ...

Research from Pulp Strategy warns that CMOs who disregard GEO risk relinquishing control of their brand narrative to algorithms indifferent to long-term strategy.

1 day ago

Friendship, fashion, and the female gaze

Why does Sex and the City still feel so iconic? The answer lies not just in the clothes or the cocktails, but in how the series reoriented the gaze.

1 day ago

‘We know we let you down today:’ Cloudflare ...

The company responded quickly and repeatedly on its digital owned media properties and on social media. Will it be enough to quell discontent over the scale of the outage?