Campaign India Team
Jan 24, 2022

GoodWorker appoints Hill+Knowlton Strategies

Account won following a multi-agency pitch

GoodWorker appoints Hill+Knowlton Strategies
GoodWorker has announced the appointment of Hill+Knowlton Strategies (H+K) as its official communications agency on record for India. 
 
This account was won after a multi-agency pitch. 
 
With this mandate, the agency will aim to raise brand visibility, drive brand awareness, and build thought leadership across India amongst national and regional audiences. 
 
Ketul Acharya, COO, GoodWorker, said, “We look forward to working with Hill+Knowlton Strategies India as our public relationship and communications partner. H+K’s diversified experience across sectors and its track record of success make them an excellent partner to drive our communications in a compelling manner and support our immediate endeavour our vision of empowering millions of workers." 
 
Abhishek Gulyani, CEO, Hill+Knowlton Strategies India, said, “We are delighted to begin an exciting journey with GoodWorker and to support their strategic communications in India. Through this partnership, we will help them build a reputation through insight, analysis and broad media, investor, and influencer relationships. With a dedicated team and sectoral knowledge, H+K is well placed to deliver the desired outcome and positioning of the brand. We are thrilled to become a part of GoodWorker’s brand story in India.’’
Source:
Campaign India

Related Articles

Just Published

3 days ago

Campaign roundup: Week of 20 October

The latest ad films and campaigns from brands like District by Zomato, CRIF India, Himalaya BabyCare, Episoft, House of Glenfiddich, Cumin Co. Scalefusion, and more, in our weekly roundup.

Oct 17, 2025

When the sellers of joy become its custodians

Titan’s ‘Humari Diwali’ film spotlights retail staff who keep the festive spirit glowing—even as they spend it behind the counter.

Oct 17, 2025

Five rules for crafting a high-impact festive campaign

As festive ad clutter peaks, reward-led engagement — with experiential incentives, gamified participation, and frictionless redemption — can help brands cut through noise.

Oct 17, 2025

When creativity meets code: The human algorithm problem

As gen AI powers faster campaign production, marketers confront a new paradox — efficiency at the expense of emotion, and originality lost in translation.