Godrej Magic has announced the appointment of actor Madhuri Dixit as brand ambassador for its powder-to-liquid handwash.
With this association, the brand has rolled out a campaign conceptualised by Creativeland Asia.
Godrej Magic aims to spotlight its brand values by encouraging its consumers to prioritise handwashing and make sustainable choices.
Somashree Bose, chief marketing officer, Godrej Consumer Products, said, “Godrej Magic Handwash is a first-of-its-kind product that is a leap in innovation and sustainability in the hygiene category. This product has made adopting a hygienic lifestyle easy, affordable, and fun. Godrej Magic has already taken over 1/5th of the Indian handwash market by volume. We are delighted to have Madhuri Dixit onboard the Magic brand for the journey ahead. This brand affiliation with Madhuri will further help us penetrate deeper into the Indian market creating accessibility and promoting a germ-free India.”