Goafest 2018: Lodestar UM bags 10 metals en route 'Media Agency of the Year'

Dentsu Webchutney and Wavemaker complete the top three

Apr 05, 2018 03:24:00 PM | Article | Campaign India Team

Lodestar UM dominated the Media Abbys that were held on day one of Goafest 2018. The agency bagged a total of 10 metals in a 62 point tally which consisted of four Golds to go with three Silvers and Bronze metals each.
 
The agency won two Golds each for 'Samsung-NDTV camera phone partnership' (Samsung) and '#NoConditionsApply' (The Times of India).
 
In all, 38 metals were handed out in the category which received a total of 660 entries.
 
Dentsu Webchutney finished in second place with a total of 26 points. The agency won Gold for the entry 'Missed Caller' for Cafe TC. It also won three Silver metals.
 
In third place was Wavemaker with 18 points as it amassed three Silver metals.
 
Mindshare Bangladesh was the other Gold winner on the night. It's entry titled 'Birthday Campaign' for Grameenphone won the metal. The agency also won a Silver.
 
All the winning entries (Agency tally follows)
 
CategoryBrand NameCaption TitleAgency/OrganizationMetal
1. Best use of TVSamsungSamsung NDTV camera phone partnershipLodestar UMGold
1. Best use of TVMc Dowells No1 SodaMc Dowells No1 Yaari with RanaMindshare IndiaBronze
     
2. Best use of CinemaOPLUS MOBITCH INDIA PRIVATE LIMITEDOne Plus 5T - PVR Global LaunchIgnite Mudra - GurgaonSilver
2. Best use of CinemaTata NexonTata Nexon embarks on a Star Wars Adventure in IndiaLodestar UMBronze
     
3. Best use of Newspapers and MagazinesTata NexonHow we used reality to change perceptionLodestar UMSilver
     
4. Best use of OutdoorHamam#GoSafeOutsideRapport Outdoor Media Pvt LtdSilver
     
5. Best use of Ambient Media (includes but not restricted to Cinema theatres) 
     
6. Best use of Events both Large & Small EventsThe Times Of India#NoConditionsApply : Shindoor KhelaLodestar UMGold
6. Best use of Events both Large & Small EventsStar BharatNimki MukhiyaTHE SOCIAL STREETBronze
     
7. Best use of ActivationTata NexonTata Nexon embarks on a Star Wars Adventure in IndiaLodestar UMSilver
     
8. Best use of Radio (including Internet Radio) 
     
9. Best use of SponsorshipMc Dowells No1 SodaMc Dowells No 1 Yaari With Rana -SponsorshipMindshare IndiaBronze
9. Best use of SponsorshipTata HexaHow Hexa became the HERO amongst StarsLodestar UMBronze
     
10.  Best use of Branded Content - in-film / in-serial / in game integrationReckitt Benckiser - DettolKhelo Aur Seekho Chhota Bheem ke Saath SaathInitiative Media (India) Pvt LtdSilver
10.  Best use of Branded Content - in-film / in-serial / in game integrationHasbro India LLCBrand integration of Speak Out in Son of Abish - Game segmentOMD IndiaBronze
     
11. Best use of Branded Content – Any Brand–created Content like dedicated Film / TV shows.
Serials, Audio / Video episodes, Apps, etc.
SamsungSamsung NDTV camera phone partnershipLodestar UMGold
11. Best use of Branded Content – Any Brand–created Content like dedicated Film / TV shows.
Serials, Audio / Video episodes, Apps, etc.
Vodafone IndiaGift a StoryWavemakerSilver
11. Best use of Branded Content – Any Brand–created Content like dedicated Film / TV shows.
Serials, Audio / Video episodes, Apps, etc.
Kissan KetchupKissan Tiffin Time TableMindshare IndiaBronze
     
12. Best use of Digital Media - Best use of Digital Search (SEO and/or SEM) Pizza Hutfrictionless consumer journey across all digital assetsSingleInterface - GurgaonBronze
     
13. Best use of Digital Media – Best use of Social Media8 HoursA Secret Book LaunchTHE SOCIAL STREETSilver
13. Best use of Digital Media – Best use of Social MediaThe Times Of India#NoConditionsApply : Shindoor KhelaLodestar UMSilver
13. Best use of Digital Media – Best use of Social MediaPringlesSingle As a PringleMindshare IndiaBronze
13. Best use of Digital Media – Best use of Social MediaJohnson & JohnsonThe story of a night napkin on social mediaLodestar UMBronze
     
14. Best use of Digital Media – Best use of Digital Display AdvertisingTata AceTata Ace - Keep LoadingHavas Media India Pvt. Ltd.Bronze
14. Best use of Digital Media – Best use of Digital Display AdvertisingNokia#PlaySnake with NokiaWavemaker Silver
14. Best use of Digital Media – Best use of Digital Display AdvertisingCafe TCMissed CallerDentsu WebchutneySilver
     
15. Best use of Digital Media – Best use of Integrated Campaign in DigitalBharti AirtelAirtel connected liveGroupM Team Airtel Silver
15. Best use of Digital Media – Best use of Integrated Campaign in DigitalRoyal Stag Barrel Select (RSBS)SHORT IS BIGWavemaker Silver
     
16. Best use of Digital Media – Best use of Mobile MediaScoopWhoopWorld's First In-Flight Content AppDentsu WebchutneySilver
16. Best use of Digital Media – Best use of Mobile MediaCafe TCMissed CallerDentsu WebchutneyGold
     
17. Best use of an Integrated CampaignRoyale AtmosThe Week We Unmasked IndiaMadison MediaSilver
17. Best use of an Integrated CampaignRaymondRaymond 2.0 Metamorphosing the Complete ManMadison MediaSilver
17. Best use of an Integrated CampaignVicks IndiaVicks #TouchOfCareMediaCom Communications Pvt LtdBronze
     
18. Youth MarketingU CypherIntroducing the Indian youth to the thrilling world of e-sports with thumb-stopping content to capture their imagination and game on!SparktSilver
     
19. Cause MarketingThe Times Of India#NoConditionsApply : Shindoor KhelaLodestar UMGold
19. Cause MarketingPrasadam IndustriesThe Snake GuardTHE SOCIAL STREETBronze
19. Cause MarketingIndusInd BankThe Other Men In BlueDentsu WebchutneySilver
     
20. South Asia  - Best use of an Integrated CampaignLifebuoyLifebuoy Creates World’s Largest Human Image of HandMindshare Bangladesh - DhakaSilver
20. South Asia  - Best use of an Integrated CampaignGrameenphoneGrameenphone Birthday CampaignMindshare Bangladesh - DhakaGold
20. South Asia  - Best use of an Integrated CampaignRatthi Milk PowderMaking the Smart Choice in the New YearFonterra Brand Lanka - BiyagamaBronze
 
Agency tally
 
Agency/OrganizationBronzeSilverGoldTotal MetalsTotal Points
Lodestar UM3341062
Dentsu Webchutney 31426
Wavemaker 3 318
Mindshare India4  416
Mindshare Bangladesh - Dhaka 11214
THE SOCIAL STREET21 314
Madison Media 2 212
GroupM Team Airtel  1 16
Ignite Mudra - Gurgaon 1 16
Initiative Media (India) Pvt Ltd 1 16
Rapport Outdoor Media Pvt Ltd 1 16
Sparkt 1 16
Fonterra Brand Lanka - Biyagama1  14
Havas Media India Pvt. Ltd.1  14
MediaCom Communications Pvt Ltd1  14
OMD India1  14
SingleInterface1  14

Also read:

Goafest 2018: Jagran Prakashan bags five metals in Publisher Abbys