After being the custodian of award properties like the Emvies, the Abbys, and Effies in India, The Advertising Club today announced another annual property ‘Marquees’ addressing the needs of marketers who form a large constituency of The Advertising Club.
The Awards intend to recognise brands for their excellence in marketing, but also those who have come out successful despite facing numerous adversities. The debut edition of The Marquees is slated for August, 2017. Network 18 is the presenting partner.
Raj Nayak, president, The Advertising Club said, “Brands operate in a dynamic and evolving environment where challenges are manifold and mostly unpredictable. It is hence important to recognize and honor creativity and effectiveness of brands that take challenges to their stride and emerge triumphant. The Marquees will play the role of acknowledging and cheering brands and marketing initiatives that have been game changers.”
Partho Dasgupta, chairman Marquee Awards said, “We believe that brands are a force of change and influence in society. The awards will recognize all the elements of marketing with communication being just one of them. We are sure that the awards will emerge as an ultimate benchmark for excellence in marketing.”
Apart from the regular category awards for sectors such as FMCG, Banking, Auto, Insurance, Telecom & DTH, Consumer Durables & E-commerce. The Marquees will also have “Marquee special awards” and will recognize brands who have made a name for themselves differently. Some of the examples of the special awards are: conquering an impregnable fortress, riding on an emerging wave, reinventing for the better, carving out a niche and traversing unchartered waters.