Campaign India Team
May 29, 2014

Goafest 2014: Over 1700 delegates on day one; ‘Most active co-operation from every segment of industry’: SK Swamy

It’s time for Indian ad land’s annual carnival; a cocktail of content and fun awaits attendees

Goafest 2014: Over 1700 delegates on day one; ‘Most active co-operation from every segment of industry’: SK Swamy

The AAAI and Advertising Club’s Goafest 2014 kicks off today. Over 1,700 delegates are registered to attend thus far, with spot registrations also on offer at the venue, the Grand Hyatt.

Speaking with Campaign India, Srinivasan K Swamy, chairman of the festival’s organising committee, said, “The response from every segment of the industry has been fantastic. Delegates have been registered from each and every media agency, and most creative agencies, besides broadcasters, publishers and others. Everyone has chipped in to support the festival in some way. There are a host of sponsors who have willingly come forward to support the event. Ogilvy & Mather has helped us conceptualise an awards night. We’re grateful for all the support and look forward to the best Goafest ever.”

On the content and fun mix, Swamy said, “We have put together an event where it will be difficult for delegates to choose between a speaker and a fun event. It will be a challenge!”
On the award entries and response from the jury, he added, “All the juries have been extremely happy with the quality of entries. Every person who wins on every night of Goafest 2014 is a rock star.”

Goafest 2014 kicks off with an opening ceremony at 3 pm today, 29 May.

Source:
Campaign India

Related Articles

Just Published

1 day ago

Dollar Rainguard takes on Tansen's monsoon, keeps ...

The witty ad, conceptualised by Lowe Lintas, fuses Mughal history with humour, proving their raincoats are fit for both royalty and monsoon survival.

1 day ago

Jaipur leads India’s radio ad volumes in H1-2024: ...

Gujarat and Maharashtra retained their first and second positions in ad volume shares, with 20% and 19% respectively, during this period.

1 day ago

Why audio is the new video for advertisers

The vice president—brand and communications at Pocket FM notes that audio has emerged as an invisible challenger to visual media, making its voice heard in brand communication strategies.

2 days ago

Brands ride Onam wave with creative festive flair

As the nine-day festival lights up Kerala, companies are diving into the festive cheer with ads celebrating tradition, unity, and vibrant creativity.