Sony gained 34 GRPs this week
In Week 22, Star Plus continued to register a drop in the GRPs from 300 GRPs in Week 21 to 283 GRPs this week. While Sony gained 34 GRPs over last week to register 170 GRPs, Zee TV dropped 10 GRPs to register 181 GRPs.
Colors maintained its showing with 231 GRPs, while SAB TV moved from 133 GRPs to 129 GRPs.
Imagine moved from 698 GRPs to 69 GRPs, Star One from 42 GRPs to 40 GRPs and Sahara One from 31 GRPs to 32 GRPs.
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Britannia clinches OOH leadership hat-trick, as per the Worldpanel Brand Footprint India 2025 report.
Landor’s global chief creative officer Teemu Suviala argues efficiency should fuel experimentation, not sameness, as advertising wrestles with AI, data obsession and risk aversion.
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Asia has the creative firepower, the campaigns, the awards. What’s missing, David Guerrero writes, is seeing, decoding, and defending each other across markets.
Albert Almeida, consultant, chairman’s office, NCPA, elaborates on how art and advertising share the same pulse.
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