Sony gained 34 GRPs this week
In Week 22, Star Plus continued to register a drop in the GRPs from 300 GRPs in Week 21 to 283 GRPs this week. While Sony gained 34 GRPs over last week to register 170 GRPs, Zee TV dropped 10 GRPs to register 181 GRPs.
Colors maintained its showing with 231 GRPs, while SAB TV moved from 133 GRPs to 129 GRPs.
Imagine moved from 698 GRPs to 69 GRPs, Star One from 42 GRPs to 40 GRPs and Sahara One from 31 GRPs to 32 GRPs.
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OMD holds strong in second position while Publicis' Starcom climbs the highest after retaining Dabur's media mandate.
Based on $2.4 billion in ad spend across 1,300 apps, AppsFlyer’s latest report reveals why emotional storytelling, tutorials and platform-native talent now outperform big-budget creative in mobile marketing.
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As digital OOH evolves, Indian brands will need to embrace AI and programmatic to unlock its full potential, says Radiowalla Network Limited’s chief operating officer.
The acquisition follows Publicis Groupe’s purchase of Lotame in early March.
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