Sony gained 34 GRPs this week
In Week 22, Star Plus continued to register a drop in the GRPs from 300 GRPs in Week 21 to 283 GRPs this week. While Sony gained 34 GRPs over last week to register 170 GRPs, Zee TV dropped 10 GRPs to register 181 GRPs.
Colors maintained its showing with 231 GRPs, while SAB TV moved from 133 GRPs to 129 GRPs.
Imagine moved from 698 GRPs to 69 GRPs, Star One from 42 GRPs to 40 GRPs and Sahara One from 31 GRPs to 32 GRPs.
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The roll-out in India will begin with the opening of its first boutique in Delhi, with plans to expand to other major cities subsequently.
Although Netflix has added almost 10 million new paid subscribers in early 2024, some experts believe advertising is quickly becoming the streaming giant’s long-term profitability plan, presenting a compelling opportunity for brands.
In contrast, Publicis, Omnicom and IPG all increased their revenues.
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Originating 34 years ago in the US, KWN has successfully nurtured creativity and media literacy among young people across various countries prior to launching in India.
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