Campaign India Team
Feb 24, 2015

FoxyMoron bags &TV's digital duties

The account was won following multi-agency pitch

FoxyMoron bags &TV's digital duties
ZEE Entertainment Enterprises Limited (ZEEL) has appointed FoxyMoron to handle the digital mandate of its newly launched Hindi entertainment channel - &TV. The account was won following a multi-agency pitch.
Suveer Bajaj, co-founder, FoxyMoron, said, "This win establishes our foothold in the television entertainment industry and also brings along the creative opportunity to build an entirely new brand. As a digital partner, it will be our aim to make the channel scale from the very beginning. With soaring engagement for brands in the entertainment industry, we have great aspirations for this new channel."
The agency will work towards creating and executing content revolving around the central belief of the channel – 'Jashn Jeene Ka' (celebrating the spirit of living), apart from creating programme-specific content for the digital space.
Campaign India

Related Articles

Just Published

3 hours ago

WhatsApp privacy crisis could erode Facebook's ...

WhatsApp has extended the deadline for the enactment of its new privacy policy following weeks of pressure, a minor victory that highlights growing privacy literacy among the public. But this is unlikely to lead to long-term shifts in power, experts believe

3 hours ago

Parle G stresses on emotional intelligence in ...

Watch the films conceptualised by Thought Blurb

14 hours ago

Truecaller dials Thinkstr for creative

Will soon release a campaign that takes on sexual harassment