ZEE Entertainment Enterprises Limited (ZEEL) has appointed FoxyMoron to handle the digital mandate of its newly launched Hindi entertainment channel - &TV. The account was won following a multi-agency pitch.
Suveer Bajaj, co-founder, FoxyMoron, said, "This win establishes our foothold in the television entertainment industry and also brings along the creative opportunity to build an entirely new brand. As a digital partner, it will be our aim to make the channel scale from the very beginning. With soaring engagement for brands in the entertainment industry, we have great aspirations for this new channel."
The agency will work towards creating and executing content revolving around the central belief of the channel – 'Jashn Jeene Ka' (celebrating the spirit of living), apart from creating programme-specific content for the digital space.