Campaign India Team
Feb 24, 2015

FoxyMoron bags &TV's digital duties

The account was won following multi-agency pitch

FoxyMoron bags &TV's digital duties
ZEE Entertainment Enterprises Limited (ZEEL) has appointed FoxyMoron to handle the digital mandate of its newly launched Hindi entertainment channel - &TV. The account was won following a multi-agency pitch.
Suveer Bajaj, co-founder, FoxyMoron, said, "This win establishes our foothold in the television entertainment industry and also brings along the creative opportunity to build an entirely new brand. As a digital partner, it will be our aim to make the channel scale from the very beginning. With soaring engagement for brands in the entertainment industry, we have great aspirations for this new channel."
The agency will work towards creating and executing content revolving around the central belief of the channel – 'Jashn Jeene Ka' (celebrating the spirit of living), apart from creating programme-specific content for the digital space.
Campaign India

Related Articles

Just Published

1 hour ago

Zoom privacy concerns in the spotlight

As Zoom is entering more homes and being used to facilitate high-profile meetings such as the G20 Summit, flaws are emerging in its security set-up.

1 hour ago

EbixCash shows how small moments can have a large ...

Watch the film conceptualised by Chrome Pictures here

1 hour ago

United Nations issues COVID-19 brief to 'creatives ...

It aims to raise awareness during coronavirus pandemic.