Former TBWA hand Narayan Kumar sets up new agency Metal

Narayan Kumar, who quit TBWA India in October last year as executive director and head of Disruption, has started his own agency, to be called Metal. Kumar says that although the idea for the agency was born at a time when the economy was experiencing a boom, the subsequent move happened during a time when the global financial meltdown had already set in. “It did not change my decision to move, though. The interesting thing was that despite the economic mood, most of the people that I went to, for advice were encouraging.