The Platinum Guild International has recently unveiled a TV-led advertising campaign. Created by Metal Communications, the campaign aims to build an emotional and real connect between jewellery and marriages in India.
Narayan Kumar, who quit TBWA India in October last year as executive director and head of Disruption, has started his own agency, to be called Metal. Kumar says that although the idea for the agency was born at a time when the economy was experiencing a boom, the subsequent move happened during a time when the global financial meltdown had already set in. “It did not change my decision to move, though. The interesting thing was that despite the economic mood, most of the people that I went to, for advice were encouraging.
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