Kaleido, Interface take Silver; DDB Mudra, Metal bag Bronze; Anil Kakar wins top copywriting honour, Priti Jhunjhunwala in art direction
Sharan Saikumar leads the Breakthrough Initiative at Metal
How Campaign India rates the agency: 8
Type of agency: AdvertisingCompany ownership: IndependentKey personnel: Narayan Kumar, director and creative chief, Probir Dutt executive director, Ambarish Ray vice president, Siddharth Prasad VP-creative, Trilokjit Sengupta creative director, Sharan Sai Kumar senior planning directorAccounts won: Platinum Guild India, Reliance Infrastructure Fund, Sennheiser, Kingfisher Training Academy, Shriram Insight, LIVIA Legal, Indus World School of BusinessAccounts lost None reported
Narayan Kumar, who quit TBWA India in October last year as executive director and head of Disruption, has started his own agency, to be called Metal. Kumar says that although the idea for the agency was born at a time when the economy was experiencing a boom, the subsequent move happened during a time when the global financial meltdown had already set in. “It did not change my decision to move, though. The interesting thing was that despite the economic mood, most of the people that I went to, for advice were encouraging.
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