India struck five golds and sixteen finalists at the Goldenaward Montreux Festival 2017 in Switzerland. As is their tradition, Goldenaward Montreux Festival only awards Golds and Finalists with no Silvers and Bronzes.
PHD won a Gold and five finalists for HUL brands while Viacom 18 won a Gold and 3 Finalists. Jagran Prakashan did well with a Gold and 3 Finalists . Tree Design and Mathrubhumi won a Gold and Finalist each. Other Indian winners were Living Foods channel (two finalists) and Dainik Bhaskar Publication-one finalist award.
Montreux Festival is a precursor to Cannes as it happens in April and every year many Cannes aspirants test their work at Montreux .Several Montreux winners in the past have gone on to win at Cannes .
HUL and PHD won a Gold in Best Use of Mobile for their work “Kheloge toh jeetoge” ,Colors program “ Shakti Ek Astitva” won a Gold in Best Use of Integrated Media, Tree Design’s Print ad for The Heritage School won a Gold in the Non-Profit Category, Jagran Prakashan won a Gold in the Best Use of Print Media for “A newspaper invests in the future of the country” while Mathrubhumi won a Gold for their Corporate Film “Yatra”.
Finalist winners of PHD/HUL were for Sunlight, Baby Dove, Rin Career Academy, Online campaign Readyforlife and “Kheloge toh jeetoge” in Digital/Interactive,Direct Marketing and Mixed Media categories. Colors won 3 Finalists in Humor (IIFA 2016) Special Effects (Naagin Season 2), Campaign (Big Boss Season 10). Jagran Publication won 3 Finalist Awards in Direct Marketing and Media Promotion for Young Editor, Crowdsourcing and Jagran Film Festival.
Living Foods won 2 Finalist Awards in Posters and TV Promotion Categories. Dainik Bhaskar won a Finalist in Events category, Tree Design’s brochure for PVR Cinemas won a Finalist and Mathrubhumi’s film Aarogyamasika won a Finalist in Corporate Image category.