First Economy to handle digital for Nicobar

Lifestyle brand Nicobar has appointed First Economy to handle its digital media duties. 

 

The agency will be responsible for the brand's media strategy and overall media buying across digital platforms.

 

The account was won post a multi-agency pitch. 

 

Raul Rai, co-founder, Nicobar, said, "During the inception of Nicobar, we always had a brand in mind that stays unique in this world of over-flowing repetitiveness. Nicobar, with its distinctive products, has always made its consumers happy and satisfied. To help the business grow, we wanted someone who had a great reputation for handling performance marketing. First Economy stood up to all our expectations."

 

Jigar Zatakia, founder, First Economy, said, "Performance marketing has always been our strongest point and we have proved ourselves time and again. With this alliance, we wish to add value to the brand’s journey ahead and look forward to bringing a change in the lifestyle industry.”