Campaign India Team
Feb 03, 2010

Find of the week: Kabul Disco by Nicholas Wild

Campaign India Bookshelf brings you a selection of books that you can curl up with, this weekend. We list three choices this week - Kabul Disco, Superfreakonomics and The Men Who Stare at Goats. Each is different from the other in genre, treatment and storytelling. And we assure you, each one is a page-turner. So, happy reading and enjoy your weekend! Do use the comments box below to share details of any gems you've recently found at the bookstore!

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 22 69489600

Related Articles

Just Published

2 days ago

When the sellers of joy become its custodians

Titan’s ‘Humari Diwali’ film spotlights retail staff who keep the festive spirit glowing—even as they spend it behind the counter.

2 days ago

Five rules for crafting a high-impact festive campaign

As festive ad clutter peaks, reward-led engagement — with experiential incentives, gamified participation, and frictionless redemption — can help brands cut through noise.

2 days ago

When creativity meets code: The human algorithm problem

As gen AI powers faster campaign production, marketers confront a new paradox — efficiency at the expense of emotion, and originality lost in translation.

2 days ago

Apple keeps crown as world’s top brand, even as ...

Apple retains the world’s most valuable brand tag for the 13th straight year, Interbrand report reveals a 4% slide in value as Microsoft, Amazon and NVIDIA are right on its heels.