.gif&h=570&w=855&q=100&v=20250320&c=1)
Please sign in or register
Existing users sign in here
Having trouble signing in?
Contact Customer Support at
[email protected]
or call+91 22 69489600
Mar 09, 2010
My weekend plan: Mansi Trivedi, Saatchi & Saatchi
Apologies for working in the advertising industry and yet stealing from Alicia Keys' song 'New York state of mind' but if we can name our film industry Bollywood, we are allowed to morph any international term to fit our needs, right?This weekend is meant to be special. Since I arrived in Mumbai, India, this is my first weekend dedicated to exploring the cultural muse that the city offers. I’ve spent the last couple of weekends either trying to shrug off the jet lag or trying not to miss bagels for breakfast.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Related Articles
Jan 26, 2010
My Weekend Plan: Gururaj Rao
Jan 13, 2010
My weekend plan: Nikita Tambay
Feb 17, 2010
My Weekend Plan: Arjun Dutta
Feb 03, 2010
My weekend plan: Tamanna Jaisinghani
Just Published
Advertising
4 hours ago
FCB tops The One Club's 2025 Global Creative Rankings
In its final year, FCB earned a third consecutive Agency Network of the Year honor, with FCB New York named Global Agency of the Year.
Advertising
5 hours ago
WPP Media retains Reckitt India media mandate, adds ...
Wavemaker to drive integrated media and commerce excellence for Reckitt’s portfolio
PR
5 hours ago
PR fundamentals are making a comeback in 2026
With AI-driven discovery pulling from everywhere, a fragile shared reality and constant brand scrutiny, PR needs to become structural, rather than episodic.
.png&h=268&w=401&q=100&v=20250320&c=1)
Marketing
6 hours ago
AI rewired marketing. Leadership is next.
If you’re still debating about whether AI marketing belongs at the centre of your strategy, you’re already behind the curve.
