Campaign India Team
Mar 09, 2010

My weekend plan: Mansi Trivedi, Saatchi & Saatchi

Apologies for working in the advertising industry and yet stealing from Alicia Keys' song 'New York state of mind' but if we can name our film industry Bollywood, we are allowed to morph any international term to fit our needs, right?This weekend is meant to be special. Since I arrived in Mumbai, India, this is my first weekend dedicated to exploring the cultural muse that the city offers. I’ve spent the last couple of weekends either trying to shrug off the jet lag or trying not to miss bagels for breakfast.

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 22 69489600

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

3 hours ago

In 2026, will AI …

Industry leaders do a little crystal ball gazing and predict how the transformative tech will shape their industry or job function in 2026.

4 hours ago

When permanence meets product placement

Tanishq pairs Bollywood couple Javed Akhtar and Shabana Azmi to sell natural diamonds, but then lets provenance speak louder than romance.

5 hours ago

PR isn’t facing a sunset, but a reset

This piece is not a farewell to PR, but a farewell to an older mental model of it.

8 hours ago

The campaigns that cut through in 2025

Across categories and platforms, the year’s standout campaigns trusted audiences, tapped lived behaviour, and let cultural insight — not clutter — drive impact.