Filter Coffee Co brews its way into Cetaphil’s digital

Account won post a multi-agency pitch

Nov 23, 2022 12:36:00 PM | Article | Campaign India Team

Filter Coffee Co has bagged the digital mandate for skincare brand Cetaphil.
 
The agency will create, manage and execute end-to-end digital strategies for the brand. It will also aim to develop a firm strategic approach for Cetaphil across digital platforms, and include engaging content and creativity to expand its overall awareness. 
 
The account was won following a multi-agency pitch and will be handled by Filter Coffee Co’s Mumbai office. 
 
Suni Nat, head - ecommerce and digital, Cetaphil, said, “We were on the lookout for a team that would thoroughly grasp our authentic brand voice. Looking forward to the strategic and innovative ideas Filter Coffee Co. has to offer.”
 
Anuja Deora Sanctis, CEO and founder, Filter Coffee Co, said, “We look forward to strengthening Cetaphil’s digital presence, with a brand of such scale, and the legacy it’s very important to have the right kind of strategies and expertise. As  Filter Coffee Co, is driven by next-generation technologies and solely focuses on its client's business growth, we look forward to this partnership.”