Media
Noel D'souza
May 05, 2023

FICCI Frames 2023: Over 40% of print revenue should come from subscriptions

On the second day of FICCI Frames 2023, a panel discussed how to retain print readers, how to navigate the impact of digital news, cover price increases and more

From left: Pavan R Chawla, Monica Nayyar Patnaik,Devesh Gupta and Shashi Sinha.

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 22 69489600

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Piyush Pandey dies at 70; the industry mourns a legend

1 Piyush Pandey dies at 70; the industry mourns a legend

'Central IPL sponsorships aren't as sexy as team partnerships'

2 'Central IPL sponsorships aren't as sexy as team partnerships'

Dentsu warns staff of data breach after Merkle hit by cyber 'security incident'

3 Dentsu warns staff of data breach after Merkle hit by cyber 'security incident'

AI’s double-click: More speed, less soul?

4 AI’s double-click: More speed, less soul?

Bingo! turns ‘Big No’ into its boldest punchline yet

5 Bingo! turns ‘Big No’ into its boldest punchline yet

Agency of the Year 2025: Shortlists announced

6 Agency of the Year 2025: Shortlists announced

NDTV appoints Sucherita Kukreti as Senior Executive Editor and Prime Time Anchor

7 NDTV appoints Sucherita Kukreti as Senior Executive Editor and Prime Time Anchor

Jaguar Land Rover shortens pitch list to three as global review heats up

8 Jaguar Land Rover shortens pitch list to three as global review heats up

Cindy Rose says WPP performance 'unacceptable' as growth forecast downgraded again

9 Cindy Rose says WPP performance 'unacceptable' as growth forecast downgraded again

Smriti Mandhana and Mithali Raj are the most liked female cricketers: Hansa Research report

10 Smriti Mandhana and Mithali Raj are the most liked female cricketers: Hansa Research report

Related Articles

FICCI Frames 2023: Gen alpha is disrupting content formats
Media
May 04, 2023
Noel D'souza

FICCI Frames 2023: Gen alpha is disrupting content ...

FICCI Frames 2023: India continues to be an advertising-led market for OTT
Digital
May 03, 2023
Raahil Chopra

FICCI Frames 2023: India continues to be an ...

FICCI Frames 2023: As AI comes in, less regulation is the best regulation: Apurva Chandra, MIB
Media
May 03, 2023
Noel D'souza

FICCI Frames 2023: As AI comes in, less regulation ...

FICCI Frames 2023: If advertising is not optimised for attention, it’s pointless
Advertising
May 05, 2023
Eularie Saldanha

FICCI Frames 2023: If advertising is not optimised ...

Just Published

Here, now, everywhere: Generali Central bets on presence
In-Depth
5 hours ago
Campaign India Team

Here, now, everywhere: Generali Central bets on ...

Generali Central’s first joint brand campaign unites life and non-life insurance under one optimistic idea — being a lifetime partner, here and now.

QuickAds’ $1.7 million bet: Can AI fix advertising’s 90% failure rate?
Marketing
6 hours ago
Vinita Bhatia

QuickAds’ $1.7 million bet: Can AI fix advertising’s...

Its pitch to performance-driven D2C brands, agencies, and enterprise teams is straightforward: turn advertising from a guessing game into a measurable science.

M&C Saatchi rejects ‘undervalued’ Brave Bison bid for performance arm
Advertising
6 hours ago
Beau Jackson

M&C Saatchi rejects ‘undervalued’ Brave Bison bid ...

Agency group confirmed it received an ‘unsolicited approach’ to buy M&C Saatchi Performance.

ICC World Cup: Where does women’s cricket stand after historic win?
Advertising
7 hours ago
Shannon Tellis

ICC World Cup: Where does women’s cricket stand ...

The Women in Blue are experiencing a well-deserved moment in the sun. But will the roaring cheers translate into better brand value or long-term growth?