FICCI appoints Jyoti Deshpande as co-chair of the media and entertainment board

Is CEO of Viacom18 Media

Feb 15, 2022 09:13:00 AM | Article | Campaign India Team

FICCI has announced the appointment of Jyoti Deshpande, CEO, Viacom 18 Media, as the co-chair of its media and entertainment board. 
 
Deshpande is the first woman executive hired from the media industry as an office-bearer for the vertical. 
 
Arun Chawla, director general, FICCI, said, “FICCI has always been at the forefront of collaborating with various stakeholders across Indian commerce and the government to effect meaningful policy discussions and adoption. Given the very dynamic nature of the Media and Entertainment industry this engagement is crucial for the development of the sector and the allied ecosystems. Jyoti’s experience across the value chain of this industry makes her an apt choice to lead the committee’s holistic advisory agenda. I look forward to working with her.”
 
Deshpande said, “I feel truly fortunate to be part of an industry that is at the cusp of phenomenal growth, straddling traditional theatres to metaverse and everything in between like television and OTT. I look forward to working with industry captains, custodians of brands that fuel consumption in our economy and the government as we look to leverage the confluence of technology, content and distribution to move the needle rapidly towards the $100 billion industry that we have been aspiring to be for a number of years now. The M&E industry can very much be a true embodiment of the ‘Make in India and Show the World’ mantra and I thank Sanjiv Mehta and FICCI for offering me this platform to meaningfully collaborate on shaping the future of an industry that I have invested my whole life in and am very passionate about.”