Festival of Asian Marketing Effectiveness issues call for entries, details new award categories

The deadline for entries to the Asian Marketing Effectiveness Awards is 18 February, 2013. Complete entry information is available at www.ame.asia. In 2012, the awards received 971 entries from 21 countries, making it the largest regional marketing effectiveness awards competition in Asia.

In addition to the new special awards for most effective agency and network of the year, the 2013 awards programme includes the following 28 categories.

Product & Service Categories (all new):

• Beverages (non-alcoholic & alcoholic)
• Food Products
• Home Furnishing, Appliances, Maintenance & Household Products
• Pharmaceuticals, Beauty Products, Cosmetics & Toiletries
• Miscellaneous
• Other Consumer Products (Including Durable Goods)
• Cars & Automotive Services
• Travel, Entertainment, Leisure& Retail (Including E-Commerce & Restaurants)
• Financial Services, Commercial Public Services, Business Products & Services
• Publications & Media
• Corporate Image & Information
• Charities, Public Health & Safety & Public Awareness Messages

Specialist Categories (* = new categories):

• Most Innovative Use of Media
• Most Effective Use of Branded Content
• Most Effective use of Sponsorship and Event Marketing
• Most Effective Use of Public Relations
• Most Effective Use of Eco / Green Marketing
• Most Effective Use of Social Media Marketing*
• Most Effective Use of Digital Media*
• Most Effective Use of Technology*
• Best Small Budget Marketing Campaign
• Best Use of Data / Research*
• Best Non-traditional Thinking / Non-advertising Idea*
• Best Marketing Campaign for Regional Brand Development
• Best Marketing Campaign for National Brand Development
• Best Insights / Strategic Thinking
• Best Sustained Success
• Best Integrated Marketing Campaign

View an archive of our coverage of the 2012 festival.

The Festival of Asian Marketing Effectiveness is presented by Cannes Lions and Haymarket, publisher of Campaign Asia-Pacific. Please see the festival website for more information and registration.

The article first appeared on Campaign Asia