Campaign India Team
Apr 12, 2013

Festival of Asian Marketing Effectiveness: A meeting of minds

The Festival of Asian Marketing Effectiveness presents an opportunity for leading marketers to exchange inspiration.

Festival of Asian Marketing Effectiveness: A meeting of minds

The Festival of Asian Marketing Effectiveness, a collaboration between Lions Festivals and Haymarket (publisher of Campaign Asia-Pacific), is Asia-Pacific’s foremost gathering of marketing experts. Now in its 11th year and taking place at the Pudong Shangri La in Shanghai on 8 and 9 May, it offers a compelling programme of seminars and discussions, networking and a gala awards presentation.

Some of the leading marketers speaking at the event include Ajay Kaul of Lenovo, Tan Jia of HSBC China, and Jesper Colding of Mengniu. They will be joined by senior global and regional agency executives and planners.

Last year’s awards drew 971 entries, a record number. This year will see new categories and special awards. There will be 12 new product and service categories, as well as five specialist categories, including Most Effective Use of Social Media Marketing, Most Effective Use of Digital Media, Most Effective Use of Technology, Best Use of Data and Best Non-traditional Thinking/Non-advertising Idea. Special awards will be the Asian Marketing Effectiveness Agency of the Year and Asian Marketing Effectiveness Network of the Year.

This year the festival has also launched two initiatives to nurture young talented planners. A competition, tailored programme and special rates will be offered for planners and strategists aged 30 or under and taking part in Young FAME.


Greg Armshaw
Chief technology catalyst
McCann Worldgroup Asia Pacific

Armshaw has always worked at the leading edge of technology implementation and design, focused on identifying best-in-class solutions and technologies that enable clients to deliver utility, education and entertainment to their customer communities. Since 2001, he has delivered solutions to clients such as GM, Microsoft, Motorola, SC Johnson and Nestlé.
Pully Chau
Chairman & CEO
DRAFTFCB, Greater China

One of the most influential advertising executives in China, Chau has received numerous awards for her contributions to the industry. In 2008, she was appointed vice-president of the China Advertising Association and for two consecutive years was invited to speak at Cannes Lions. She has worked in the advertising industry for close to 30 years. 
Tony Chen
GroupM Interaction, China

Chen has spent 19 years in digital media in Greater China. Prior to joining GroupM, he was general manager for Dell consumer direct business in Greater China. Before that, he was chief operating officer for RealNetworks, marketing vice-president for eBay, and VP of operations for Yahoo China. 
Sacha Cody
Head of client solutions
Millward Brown Shanghai

Cody has held many roles in Millward Brown throughout Taiwan, Hong Kong, Beijing, Sydney, and Shanghai, as well as research roles in Nielsen and China Strategic, a consulting company in Beijing. He is currently a PhD candidate in anthropology at the Australian National University.
Jesper Colding
Inner Mongolia Mengniu

From 1994 to 2007, Colding had various roles in sales and marketing in P&G and worked in leading roles in Denmark, Sweden and Norway before a stint as associate director in P&G Malaysia and Singapore. He joined Inner Mongolia Mengniu in 2012 and is responsible for managing the marketing division.
Jon Cook
CEO and president

Cook has been with VML for 17 years. During that time, the agency has grown from 30 employees in Kansas City, to more than 1,300 around the globe. Cook is a driving force behind VML’s expanded digital and mobile capabilities.
Karen Ho
Head of interaction
MEC China

Appointed in 2010, Ho is responsible for MEC Interaction, MEC’s digital, social and direct specialist unit. In 2008, Ho was the digital director of planning and ad ops/analytics for OMD. There she built and managed media teams for clients such as Intel, GE and Apple and started the first ever ad operations and analytics department for OMG.
Ajay Kaul
Executive director global brand communications, worldwide marketing

Kaul manages over 150 advertising and marketing professionals, and is responsible for developing marketing communications for over 50 countries. He oversees Lenovo’s global marcom, strategic marketing services and analytics teams and manages the Ogilvy advertising unit serving Lenovo.
Lei Li
Senior media manager
Mars China

Li is in charge of Mars’ chocolate media strategy and execution. She has years of experience in the fields of traditional and digital media. She joined Mars in 2003 as an IT application analyst, moving on to be a commercial manager in media & marketing service buying in 2008.
Ratan Malli
Director of strategic planning, Asia Pacific

Armed with an accounting degree, an MBA and a stint as a banker, Malli brings a unique analytical skillset and a strong grasp of business fundamentals to the world of advertising. He has been with JWT APAC for over 20 years working with clients including Unilever, DTC, Nokia, Microsoft, InBev, and HSBC.
Lucy McCabe
Vice president consulting services
Ogilvy, Asia-Pacific

McCabe helps clients harness the power of their data and navigate the digital landscape and build engagement with their customers. She is the author of Can Brands Have a Social Life: A Study of Social Media in Asia.
Dave McCaughan
Global director, Truth Central and global strategic planning director, JJVC
McCann Worldgroup APAC

McCaughan oversees insight and strategy development for McCann companies across Asia. In 1995 he started McCann Pulse — the longest running investigation into people’s lives in Asia. He also leads Latitudes, a McCann consultancy focused on helping brands achieve cross-border growth in developing markets.
Josy Paul
Chairman & national creative director
BBDO India

Paul is among the six most influential people in Indian advertising, according to a survey conducted by The Economic Times in 2011. He set up BBDO India in 2008 from the back seat of a car, with the belief that India needs more “acts, not ads”.
Steven Plimsoll
Mindshare Worldwide

With more than 10 years of experience, Plimsoll’s has a deep understanding of how business intelligence design and analytics, and a keen awareness of how business, creative and technical concepts intertwine to create transformational market leading solutions.
Wei Qing
General manager of Windows Product
Microsoft Greater China

Wei is responsible for promoting business plans, setting up the goals, developing strategy, and managing the budget related to Windows products, as well as preaching Windows products internally and externally, to further enhance the Windows market influence.
Kawal Shoor
Head of planning
Ogilvy, Mumbai

Shoor leads the planning function in a 700 strong office and works in a variety of categories — from services, to consumer products and across a range of demographics — for Unilever, Kraft-Cadbury, Sky, Tata Motors, and others.
Atifa Silk
Editorial director
Campaign Asia-Pacific

Silk has covered APAC’s marketing communications industry for 11 years, having joined Haymarket in 2000 as assistant editor on Media magazine. She became editor in 2006. In 2011, she became editorial director for Haymarket’s Brand Media division.
Tan Jia
Head of marketing, retail banking & wealth management
HSBC China

Tan drives marketing initiatives to strengthen the brand, support global business and develop functional capability. Beginning her career with P&G, she has more than 15 years ‘blue chip’ marketing experience. Prior to joining HSBC in 2008, she worked at Johnson & Johnson’s consumer division.
Tony Wright
Lowe + Partners

Wright is a well-known advertising internationalist with a wealth of experience. Named by Campaign as one of the best five planners in the world, his unique talent for brand-building, strategic focus and client service has been recognised on both sides of the Atlantic. 
Beck You
Manager, marketing communication, sales & marketing
Beijing Mercedes-Benz Sales Service

You joined the marketing team of Mercedes-Benz in 2009, and now heads up the creative department responsible for overseeing the ATL creative for all Mercedes-Benz product lines.  With an eye for effectiveness and results, he is also heavily involved with BTL and emerging trends initiatives.
Wei Zhu
Miaozhen Systems

Wei is the visionary of Miaozhen, which developed the first online campaign measurement tool based on target audiences and the first cross-media budget allocation system, both of which integrate the concept of GRP into digital marketing.

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