FCB Ulka bags AVT Premium's creative mandate

FCB Ulka has bagged the creative duties of tea brand AVT Premium following a multi-agency pitch. 

 

The agency's Bengaluru office will handle the account, working on a pan-India campaign. 

 

Ravi Sanker, CEO, AVT Consumer Products, said, "We are pleased to work with FCB Ulka. Their team has shown willingness to go the extra mile to understand our brand, the market and the opportunity in front of us. We appreciate their collaborative approach and are expecting excellent and effective work from them."

 

Nitin Karkare, CEO, FCB Ulka, said, "As a company with a strong legacy we are proud to be working with them in ensuring that AVT Premium builds on its leadership status in the market."

 

Swati Bhattacharya, CCO, FCB Ulka, said, “AVT Premium is a brand we’re very excited to work with. The brand has a strong legacy in the South, and the challenge of building on such a robust foundation is extremely exciting. We look forward to creating some great work on the brand.”

 

Menaka Menon, VP, FCB Ulka Bengaluru, said, "AVT Premium, being an out and out market leader, and having a long standing equity in its markets, we needed to figure out how we could build on all that the brand already stands for. Going ahead, we look forward to creating work that will help the brand scale new heights."

 

The AVT Group was founded in 1925.