FCB Ulka bags Mid-day's creative mandate

FCB Ulka has bagged the creative duties of Mid-day Infomedia. The mandate includes creative duties for Gujarati Mid-day and Urdu newspaper Inquilab. 

 

Sandeep Khosla, CEO, Mid-day Infomedia, said, “We are pleased to have FCB Ulka as our creative partner. Their sound understanding of the media industry and their customised approach would give us that extra edge to take our brands to the next level. We look forward to creating effective communication across Mid-day, Gujarati Mid-day and Inquilab with them on board.”

 

Nitin Karkare, CEO, FCB Ulka, added, "I am delighted that Mid-day has selected FCB Ulka as their creative partner. Mid-day is the soul of Mumbai and I personally have fond memories of having grown up reading the paper. Look forward to working with them to help Mid-day reclaim its place in the sun.”