Famous Innovations has opened up a coffee shop in its Mumbai office at Lower Parel.
The agency aims to host anyone from the advertising and marketing industry, free of cost.
To gain admittance to the space, a company ID from an A&M establishment needs to be produced.
The coffee shop is set up close to agencies such as McCann Worldwide, Havas India, Publicis and BBH India, among others.
Raj Kamble, founder and CCO, Famous Innovations, said, "Parel is the unofficial capital of advertising, and our office is nestled right in the middle of it. With many advertising and marketing companies around. Earlier, we often bumped into each other at the restaurants or chai tapris (stalls) around. With offices shut since the last two years, we've missed meeting people, and the whole industry is losing that personal connection. Finally, our business can't be run sitting behind a computer, and we look forward to opening doors, conversations and connections through this idea. Come, have a cup of coffee, and let's meet each other again."