Famous Innovations bags seven accounts
The agency has won the creative mandate for American Tourister, Jaypore, Roche, Budleaf tea, Zudio (a Tata product), Ampere Electric Mobility and Passport Whiskey
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Is commerce, not creativity, now the main engine of ad growth?
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Indian consumer sentiment remains strong, with 61% expecting continuous good times --second only to China.
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Hype on its own is fleeting, but hype built on community and authenticity can shape a brand’s future.
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