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The day began its usual way until I got a call from dear old Dulcie, our trusted right hand in Radeus. The news was not good… she said Eustace of Radeus is no more. In a flash I travelled to over four decades ago to the story of Radeus…
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Sweeping Omnicom shake-up will scrap three storied creative networks—DDB, FCB and MullenLowe.
Shorter attention spans have transformed the way content is being consumed and the brands are paying attention.
Sobhani is currently president and global chief creative officer at DDB Worldwide.
Move comes after Omnicom acquired IPG last week.