Nokia India has appointed Euro RSCG 4D to handle its digital marketing initiatives. However, globally the brand works with Wunderman.
When contacted, Viral Oza, director marketing, Nokia India, confirmed the development with Campaign India, and said, "We have appointed Euro RSCG 4D as the consultancy for our digital marketing business in India. This is a routine part of our engagement process with agency partners. We regularly evaluate ways of working with strategic partners, keeping in mind the best interests of the organisation, globally as well as in local markets."
Sushant Panda, managing partner and chief executive officer, Euro RSCG India, added, “I think the kind of core digital thinking we presented that they liked. Euro RSCG 4D has the competence of a full service digital offering. The creative and strategy along with the technology solutions offered by the agency is what differentiates from the other digital agencies.”
Nokia's media mandate in India is handled by Maxus, while Carat is responsible for the same in other markets.
