Campaign India Team
Aug 05, 2021

Equinox Films expands to gaming and virtual experience offerings with Equinox Virtual

The first genre the production house aims to enter is 'multiplayer online battle arena' (MOBA)

Equinox Films expands to gaming and virtual experience offerings with Equinox Virtual
Production house Equinox Films, which was founded by Ram Madhvani, has announced its foray into the world of gaming and virtual experiences with the launch of Equinox Virtual.
 
The aim of Equinox Virtual is to create a universe of stories and characters. It aims to use these with a gaming experience to deliver an immersive experience into a socially connected world.
 
Equinox Virtual will launch with mobile gaming and the first genre they plan to enter is multiplayer online battle arena (MOBA).
 
The company is committed to bringing engaging games and entertainment to users in India and worldwide. According to a statement, the game will launch in India in Hindi, Tamil, Telugu and English.
 
Madhvani said, "The quest has always been to entertain the audience by telling stories creatively whether in short or long format. We are in the business of feelings. As a filmmaker and visualiser moving into the virtual world of gaming is just one of the spaces to engage with the audience creatively."
 
Amita Madhvani, producer and co-owner, Equinox Films, added, "As a producer for long format, web series and features the creative journey has been quick – applying it to the gaming world seemed a natural progression – excited about steering this project into the virtual world."
 
Equinox Virtual will be steered by Khvafar Vakharia, a producer.
 
Vakharia said, "I love the rate at which my work changes and excites. Especially at a time when we are transforming the way we communicate and above all entertain."
Source:
Campaign India

Related Articles

Just Published

3 hours ago

KIT Global pushes ‘minimum viable data’ for smarter ...

CEO Olga Dulinskaya explains why brands need less data, sharper personalisation, and unified platforms to navigate emerging markets.

4 hours ago

Mark Penn’s challenger playbook: Cockroach DNA, ...

At Cannes Lions, the challenger network’s CEO outlines a $5 billion ambition, a $ 20 million-a-quarter AI investment, the closing of the ADK Global acquisition, and why spectacle still works in marketing.

7 hours ago

Influencers versus employees: Who builds brand ...

AnyMind Group's deputy head of publisher growth for India explains when to use advocacy, when to go for scale – and why smart marketers use both.

8 hours ago

41% of adland fears AI will stifle creativity

In an industry built on originality, storytelling, and brand expression, the creeping influence of algorithmic solutions is viewed with both curiosity and concern.