Spikes Asia, the regional Asia-Pacific Awards and Festival for creative excellence in advertising and communications, is now open for entries.
This year, Spikes Asia has introduced two new award categories, branded content and entertainment, and creative effectiveness, thereby bringing the total number of categories at the Festival to sixteen.
The juries will convene in Singapore in September to judge the entries and award Spikes trophies.
The new 'branded content and entertainment' category will honour creative marketing messages that engage consumers via relevant content platforms rather than traditional advertising methods, while 'creative effectiveness' will reward creativity which has shown a measurable and proven impact on a client’s business - creativity that affects consumer behaviour, brand equity, sales, and where identifiable, profit.
The new Spikes Palm Award will be presented to the most awarded Production Company in the film and film craft sections. The award will be calculated on a points basis, with different values attributed to each award and shortlist place: 10 points for the Grand Prix, 7 points for a Gold Spikes Asia Award, 5 points for a Silver, 3 points for a Bronze and 1 point for a shortlist entry.
Myriam Coupard, festival director, Spikes Asia, commented, "Asia Pacific is both an exciting and growth region. The addition of the Branded Content & Entertainment and Creative Effectiveness categories is not only important for the continued development of Spikes Asia, but also recognises the importance of combining marketing and entertainment as well as the value of creativity in effective communications."
Attendees of Spikes Asia 2012 will be given the opportunity to view all of the entries on kiosks with the shortlisted work also exhibited during the Festival. The winners will be announced and presented with their trophies at the awards ceremony which will bring the three day festival to a close on 18 September 2012.
For further information on categories and how to submit entries into Spikes Asia 2012, click here.