Campaign India Team
Sep 07, 2013

Emvies 2013: Mindshare wins 'Agency of the Year' title, again

IBS wins Grand Emvie for Tata Docomo

Emvies 2013: Mindshare wins 'Agency of the Year' title, again

Mindshare won the 'Agency of the Year' title at the Emvies for the sixth year in a row.

The agency won three Golds, nine Silvers and six Bronze metals on its way to the title. Hindustan Unilever was awarded the 'Client of the Year'.

At the awards ceremony which took place at the Taj Land's End in Mumbai on 6 September, Lodestar, Maxus, IBS and Ogilvy were the other big winners.

Lodestar finished with five Golds, seven Silvers and a Bronze on the night.

Ogilvy won four Golds, two Silvers and a Bronze.

Maxus received three Golds, six Silvers and three Bronze awards. 

IBS received three Golds. The agency also won the Grand Emvie for its campaign for Tata Docomo, 'Hyper Personalisation'.

The Young Emvie of the Year 2013 was awarded to Farah Siddiqui from Mindshare. 

The People's Choice Awards went to Lodestar (Saridon), Madison Media Infinity (Parachute Advansed) and Madison Media Pinnacle (Halls) for 21, 22 and 23 August respectively.

View all the winners below followed by the points tally by agency. 

Agency Name Case Study Metal
BEST MEDIA STRATEGY - CONSUMER PRODUCTS  
Lodestar UM Saridon - National Headache Reliever Gold
OMD India Johnson's Baby - Share the language of love Silver
Mindshare Clear Anti Dandruff Shampoo - Clear Marries Cinema Bronze
     
BEST MEDIA STRATEGY - CONSUMER DURABLES  
Maxus Fiat - The Advantage of Disadvantage Gold
Mediacom Volkswagen - Post It To Win It Silver
Mindshare Godrej Appliances Range - Godrej One Watt Silver
Mediacom Vespa: Un-Scooter the Scooter Bronze
     
BEST MEDIA STRATEGY - SERVICES  
ibs Tata Docomo - Hyper Personalisation  Gold
MEC Reliance Mobile - Dual Search Bronze
Mindshare American Express - Amex Breaking The Cutter, Breaking the Terminal Pattern Bronze
     
BEST MEDIA STRATEGY - MEDIA/MEDIA PROPERTY  
Lodestar UM Coke Studio - Match me if you can Silver
Mindshare ABP Ananda - Cholchhe Na Aar Cholbe Naa Silver
     
BEST MEDIA INNOVATION - RADIO  
Lodestar UM Saridon - National Headache Reliever Gold
Mindshare Closeup Toothpaste - India's favourite Non-Sporting Game Silver
Maxus Colors: Bigg Boss 6 - Audio Transformed to Visual Bronze
Maxus Sur Kshetra on Colors - Mile Sur Mera Tumhara Bronze
     
BEST MEDIA INNOVATION - DIRECT MARKETING  
Ogilvy India Lifebuoy - Roti Reminder Gold
GroupM Dialogue Factory Muncipal Corporation of Greater Mumbai - Sweet of Life Silver
Ogilvy India Akanksha Foundation - Classroom Mumbai Silver
Ogilvy India Vodafone Corporate - Musical Earmuff Bronze
     
BEST MEDIA INNOVATION - CINEMA  
Lodestar UM Tata Nano - From Reel to Real  Silver
Mindshare  Lifebuoy Handwash - Chintoo - The Reel Hero Who Made Interval a fun Memorable Experience Bronze
     
BEST MEDIA INNOVATION - OUT OF HOME  
MediaCom Volkswagen - Post It To Win It Gold
Madison Media Pinnacle Cadbury Celebrations - Sister's Street Gold
Mindshare Horlicks Silver
DDB Mudra Max Country Inn & Suites - Earth Hour Happy Hour Silver
DDB Mudra Max Adventure 18 - Window Washer Bronze
     
BEST MEDIA INNOVATION - TV - CONSUMER PRODUCTS  
MEC Colgate Dental Cream - Chota Reporter Silver
Madison Media Cadbury Celebrations - Gift a Diwali Silver
     
BEST MEDIA INNOVATION - TV - SERVICES  
Maxus Vodafone - 'Alag Log, Alag Zarooratein' Silver
Lodestar UM Tata Docomo - The Big Story Silver
     
BEST MEDIA INNOVATION - TV - MEDIA/MEDIA PROPERTY  
Maxus Nokia Lumia - 'Your Wish is My APP' Gold
     
BEST MEDIA INNOVATION - SPONSORSHIP  
Lodestar UM Amul Milk - Making Milk Exciting Gold
Mindshare Lay's - What's Cooking - Good Looking Silver
Lodestar UM Tata Nano - Nano Drive - Athon Silver
Madison Media Plus Bharti Airtel - India's First Social TV Bronze
     
BEST MEDIA RESEARCH USING PROPRIETORY DATA  
Madhouse India MadPLanner- No ComScore, No Problem Gold
Maxus Agency Research Facebook - Giving new defination to likes - Part 2 Bronze
Madison Media Cadbury - Digital Consumer Clusters Bronze
Starcom MediaVest Group A POEM with Numbers Bronze
     
BEST MEDIA RESEARCH USING EXISTING DATA  
Lodestar UM Tata Aria - RJ Matrix - A Planning Blueprint for Radio FM Silver
Starcom MediaVest Group Is 5>6.25? Maybe… Looking Beyond the Numbers - Using the Numbers Silver
Starcom MediaVest Group Inflation Kitna Hoga? Bronze
     
BEST MEDIA INNOVATION - AMBIENT MEDIA  
Ogilvy India Lifebuoy Roti Reminder Gold
Ogilvy India Akanksha Foundation Gold
Ogilvy India Fevicol - 'Free Store' Silver
Mindshare Horlicks - Aahar Abhiyaan Bronze
     
BEST MEDIA INNOVATION - DIGITAL (SEARCH)  
Maxus Fiat - The Advantage of Disadvantage Gold
MEC Reliance Mobile - Dual Search Bronze
     
BEST MEDIA INNOVATION - DIGITAL (SOCIAL MEDIA)  
Mindshare Axe Deodorant - 5.2 years of digital content viewed in just 6 months Gold
Maxus Nokia Asha 200 - World's first reality show Nokia Mobile Antakshari Silver
Mediacom Pampers - Mother Calling Mohter Bronze
     
BEST MEDIA INNOVATION - DIGITAL (MOBILE/HANDHELD DEVICES  
ibs Tata Docomo - Hyper personalisation Gold
Maxus Nokia Asha 200 - Antakshari: Mobile stealing the show from TV and spends too Silver
Maxus YouTube - Mobile goes scoial with PRBT Silver
Madison Media Halls - Mobile Breathe Machine Bronze
     
BEST MEDIA INNOVATION - DIGITAL (VIDEO)  
Mindshare Axe Deodorant - 5.2 years of digital content viewed in just 6 months Gold
Mediacom Volkswagen Jetta - YouTube Test Drive Silver
     
BEST MEDIA INNOVATION - DIGITAL (DISPLAY)  
ibs Tata Docomo - Hpyer Personalisation Gold
MediaCom Duracell Gold
Maxus Mathrubhumi Club FM, World's first on Demand Web Radio Station Created Inside a Banner Silver
     
BEST ONGOING MEDIA CAMPAIGN  
Madison Media Cadbury Dairy Milk - Shubh Aramabh Gold
Lodestar UM Coke Studio - Endless journey of Music Silver
Maxus Vodafone ZooZoos - Convergence of paid, owned and earned media Silver
Madison Media Parachute Advansed Ayurvedic Hair Oil - Engineering Recommendations Silver
Mindshare Surf Excel - Nanhe Patrakar se Nanhe Farishton ka safar Bronze
Mindshare Clinic Plus - Clinic Plus Chulbull hai na Bronze
     
BEST MEDIA INNOVATION - BRANDED CONTENT  
Mediacom Gillette - Soldier for women Silver
Madison Media Cadbury Dairy Milk - The Wedding Song Silver
Mindshare Closeup Toothpaste - Closeup Muskaan Begum Silver
Mindshare Axe Deodorant - 5.2 years of content interaction in just six months Silver
     
BEST MEDIA INNOVATION - PRINT (DAILIES)  
Lodestar UM Tata Docomo - Unfinished Stories Gold
Mindshare Lifebuoy - Chintoo's Lifebuoy Adventure - Disrupts his 21 year journey Silver
     
BEST MEDIA INNOVATION - PRINT (MAGAZINES)  
DDB MudraMax Femina - User Generated Magazine: Made by You Silver
     
BEST MEDIA INNOVATION - EVENTS  
Ogilvy India  Akanksha Foundation - Classroom Mumbai Gold
DDB Mudra Max Rotary Eye Bank Gold
Madison Media Cadbury Dairy Milk - When Mishti Weds Cadbury Silver
DDB Mudra Max Save The Children - Chotu CEO Bronze
     
     
BEST INTEGRATED CAMPAIGN - MEDIA/MEDIA PROPERTY  
Mindshare  ABP Ananda - Cholchhe Na Aar Cholbe Naa Gold
     
BEST INTEGRATED CAMPAIGN - CONSUMER PRODUCTS  
Lodestar UM Coke Studio - One with youth Gold
Madison Media Cadbury Dairy Milk - The Grand Indian Mishti Wedding Gold
OMD India Johnson & Johnson - Stayfree - Women for Change Silver
MEC  Colgate Dental Cream - Chota Reporter Silver
MediaCom Gillette - Soldier for Women Bronze
     
BEST INTEGRATED CAMPAIGN - CONSUMER DURABLES  
Lodestar UM Tata Vista D90 - Creating Thrill Across Media Silver
MediaCom Volkswagen Post It To Win It Bronze
     
BEST INTEGRATED CAMPAIGN - SERVICES  
Mindshare  Idea - India beats to the tune of Honey Bunny Silver
Lodestar UM Tata Docomo - The Complete Story Bronze
     
YOUNG EMVIE OF THE YEAR  
Mindshare Farah Siddiqui  Winner
Mindshare Neel Pandya Runner up
DDB Mudra Max Arjun Paul Vedanayagam Runner up
     
BEST USE OF A BOLLYWOOD CELEBRITY IN MEDIA  
Mindshare Active Wheel - 'Tiger ne Ghumaya Entertainment Ka Wheel' Gold
Mindshare Brooke Bond Red Label Health Challenge Bronze
     
BEST IMPLEMENTATION TEAM OF THE YEAR  
Best Media Innovation - Ambient Media Ogilvy India - Lifebuoy Roti Reminder Gold
Best Media Innovation - Digital (Social Media) ibs - Tata Docomo - Hyper Personalisation Gold
Best Media Innovation- Sponsorship Lodestar UM - Amul Milk - Making Milk Exciting Silver
Best Media Innovation - Out of Home Mindshare - Horlicks Silver
     
Grand Emvie: ibs - Tata Docomo - Hyper Personalisation - The World's first CRM Powered Campaign on Social Media

 

Position Agency Grand Emvie (20 Points) Gold           (15 Points) Silver      (10 Points) Bronze   (5 Points) Total Points
             
1 Mindshare 0 3 9 6 165
2 Lodestar UM 0 5 7 1 150
3 Maxus 0 3 6 3 120
4 Ogilvy India 0 4 2 1 85
5 Madison Media Pinnacle 0 3 3 2 85
6 MediaCom Communications 0 2 3 4 80
7 ibs 1 3 0 0 65
8 DDB MudraMax 0 1 2 3 50
9 MEC 0 0 2 2 30
10 OMD India 0 0 2 0 20
11 Starcom MediaVest Group 0 0 1 2 20
12 Madhouse India 0 1 0 0 15
13 Madison Media Infinity 0 0 1 0 10
14 GroupM Dialogue Factory 0 0 1 0 10
15 Madison Media Plus 0 0 0 1 5
             
  Total Metals 1 25 39 25  

 

Source:
Campaign India

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