Emami appoints Interactive Avenues to handle digital media
Account won post a multi-agency pitch
Feb 11, 2022 04:56:00 AM | Article | Campaign India Team
Interactive Avenues – A Reprise Network Company has won the digital media duties for Emami.
The account was won following a multi-agency pitch. The agency will drive the paid media mandate for both, Emami, Emami Agrotech and The Man Company, an associate company of Emami.
The account will be managed by the agency’s Gurugram office.
Amardeep Singh, CEO, Interactive Avenues – A Reprise Network Company, said, “We are thrilled to have joined hands with Emami, a household name that resonates with a huge fraction of the country’s demographic. As for our strategy, we emphasised on making media measurable and accounting it against business outcomes. Taking into consideration how the cookieless future is going to disrupt businesses, our proprietary Identity solutions will futureproof Emami against it. Hence, based on a full-funnel business outcome model, the team crafted customised digital solutions that connected media, experience, and content, in the most seamless flow. Interactive Avenues is committed to further Emami’s digital presence with strategic planning at all levels.”