Effie Awards 2021: McCann wins ‘Agency of the Year’ while HUL is the ‘Client of the Year’; Ogilvy wins Grand Effie

MullenLowe Lintas Group wins most Gold Effies (five); DDB Mudra Group (two), The Womb (two), One97 Communications (two), Siriti also among winners

Oct 30, 2021 06:33:00 AM | Article | Campaign India Team

Winners of the 2021 edition of the Effies were announced virtually on 29 October. 
 
McCann Worldgroup India won the ‘Agency of the Year’ with a total of a Gold, nine Silver and 20 Bronze Effies.  
 
The Gold win was for ‘Using virality to fight the Virus’ for Dettol. 
 
Hindustan Unilever bagged the ‘Client of the Year’.
 
Ogilvy won the Grand Effie for Cadbury Dairy Milk’s ‘Melting Power Distance’. It also won four Gold, seven Silver and nine Bronze Effies. Three of the Gold wins were for Cadbury Celebrations’ ‘Not Just a Cadbury Ad’ and the other came for Fevikwik’s ‘Fix it or forfeit it – Phenko Nahi Jodo’.
 
MullenLowe Lintas Group won the most Gold Effies on the night – a total of five. It also won nine Silver and eight Bronze Effies.
 
Two of the Gold wins were for Lifebuoy’s ‘H is for Handwashing’. The agency won a Gold each for Lifebuoy’s ‘Use any soap’, Britannia Marie Gold’s ‘Sustaining a campaign for empowering homemakers’, and Surf Excel’s ‘Giving fight against dirt a karmic perspective’. 
 
DDB Mudra Group, One97 Communications and The Womb won two Gold Effies each. 
 
DDB Mudra Group’s Gold wins came for McDonald’s ‘Welcome to the future of experience’ and Stayfree’s ‘It’s just a period when EVERYONE says period’. 
 
One97 Communications’ Gold was for Paytm Soundbox’s ‘The Sound of Reassurance’.
The Womb’s Gold wins were for Friend Dry Pants ‘It’s okay to pee in your pants’ and RIO Pads’ ‘India! Periods are Red, not Blue’. 
 
Siriti won a Gold for The Wishing Factor’s ‘#UltaHokeThalassemiaRoke. 
 
Winning entries (followed by agency and client of the year tally)
 
S.NOEntrantBrandCampaign TitleClient Metal
1. Agricultural, Industrial & Building
1The Ogilvy GroupRoffPrevent Your Dream Home from Becoming Your NightmarePidilite Industries LimitedFinalist
2The Ogilvy Group
Contributing Agency 1 : St+art India Foundation
Asian Paints SmartCare Damp ProofChemical nahi, Damp Proof SahiAsian Paints Ltd.Finalist
2. Automotive - Aftermarket (NON-OEM)
1The Ogilvy GroupCars24Duniya Boli LagayegiCars24 Services Private LimitedSilver
3. Automotive - Vehicles (OEM)
1McCann Worldgroup IndiaHero PleasureWomen's Liberation - The 2019 editionHero MotoCorp LimitedSilver
2McCann Worldgroup IndiaHero CorporateReminding Hero that it’s a HeroHero MotoCorp LimitedBronze
3McCann Worldgroup IndiaHero DestiniAn upgrade that middle class dads can’t refuseHero MotoCorp LimitedFinalist
4The Ogilvy GroupHero LectroMove at your willHero Lectro (A division of Hero Cycles Ltd)Finalist
5The Ogilvy Group
Contributing Agency 1 : Interactive Avenue 
Bajaj DominarHow Dominar Got Young Motorcyclists HIGH on TouringBajaj Auto LimitedFinalist
4. Beauty
NO METAL AWARDED
      
5. Beverages Non-Alcohol
1McCann Worldgroup IndiaNescafeCreating India's coffee generationNESTLÉ INDIA LIMITEDSilver
2Wunderman Thompson India   
Contributing Agency 1 : Mindshare India
Contributing Agency 2 : Edelman India
PepsiHow India home-delivered food to lockdown-affected unemployed restaurant workers.PepsiCo India Holdings Pvt. Ltd.Finalist
3Wunderman Thompson India   
Contributing Agency 1 : Mindshare India
Contributing Agency 2 : Edelman India
PepsiWhy India celebrated singles on Valentine’s Day.PepsiCo India Holdings Pvt. Ltd.Finalist
4The Ogilvy GroupBrooke Bond Red Label When Tea Transcends PrejudiceHindustan Unilever LimitedFinalist
6. Brown Goods & Services 
NO ENTRIES RECEIVED
7. Education
1McCann Worldgroup IndiaUnacademyHow Unacademy gave the disadvantaged, an advantageSorting Hat Technologies Pvt. Ltd.Silver
2MullenLowe Lintas GroupUnacademyMaking the IPL the most fun classroom!Sorting Hat Technologies Pvt. Ltd.Finalist
8. Electronics
1One97 Communications Limited
Contributing Agency 1 : McCann Worldgroup India
PaytmPaytm Soundbox: The Sound Of ReassuranceOne97 Communications LimitedGold
2MullenLowe Lintas GroupGoogle NestAll of Google, For All of YouGoogle Asia Pacific Pte. Ltd.Bronze
3Cheil IndiaSamsung Galaxy MGalaxy M Series: The Monster RisesSamsung India Electronics Pvt. Ltd.Finalist
4MullenLowe Lintas Group
Contributing Agency 1 : Magnon Interactive Pvt. Ltd.
HP NeverStop Laser PrintersHP NeverStop won’t stop, even for a pandemicHP India Sales Pvt. Ltd.Finalist
9. Fashion
1The Ogilvy GroupTitan WatchesWhy do we still gift wrist watches?Titan Company LimitedFinalist
10. Finance
1McCann Worldgroup IndiaMastercard IndiaThe aadhar for paymentMastercard IndiaSilver
2Leo BurnettPhonePe Private LimitedConvincing the Argumentative Indian to adopt UPI through PhonePe PhonePe Private LimitedBronze
3MullenLowe Lintas GroupMotilal Oswal Poor Quality Hurts Motilal Oswal Asset Management Company Ltd.Finalist
4MullenLowe Lintas GroupAxis BankFuture Key for Axis Bank: An Open HeartAxis Bank LimitedFinalist
11. Food
1The Ogilvy Group
Contributing Agency 1 : Wavemaker India
Contributing Agency 2  :  DeltaX
Cadbury Celebrations  Not Just A Cadbury Ad Mondelez India Pvt. Ltd. Silver
2The Ogilvy Group
Contributing Agency 1 : Wavemaker India
Cadbury Dairy MilkMelting Power DistanceMondelez India Pvt. Ltd. Silver
3McCann Worldgroup IndiaAashirvaad Atta with MultigrainsHelping Multigrain find a smooth passage into homesITC Ltd.Bronze
4McCann Worldgroup IndiaAashirvaad Atta Helping atta win hearts in India’s rice heartlandITC Ltd.Bronze
5McCann Worldgroup IndiaCeregrowHow Not To Fear Lockdown for Indian parents NESTLÉ INDIA LIMITED Finalist
6McCann Worldgroup IndiaDaawatMaking people think of Daawat without a daawat LT Foods Ltd.Finalist
7McCann Worldgroup IndiaMaggiHow cooking made Maggi more than a MaggiNESTLÉ INDIA LIMITEDFinalist
8McCann Worldgroup IndiaMaggiHow MeM earned an entry to Indian kitchensNESTLÉ INDIA LIMITEDFinalist
9Enormous Brands LLPDomino'sDON’T JUST ORDER A SAFE PIZZA, REWARD YOURSELF WITH A DOMINO’S PIZZAJubilant Food Works Private LimitedFinalist
10MullenLowe Lintas GroupSaffola OilsSaffolaLife - Heart Healthy IndiaSaffola OilsFinalist
11DDB Mudra Group
Contributing Agency 1 : MSL India
McDonald's Bring McGrill Back Connaught Plaza Restaurants Pvt. Ltd. Finalist
12MullenLowe Lintas GroupHershey'sDip the moment in Hershey'sHershey India Private LimitedFinalist
13MullenLowe Lintas GroupKissan Kissan - A fable of farmer goodness Hindustan Unilever Limited Finalist
14MullenLowe Lintas GroupKnorr How a bland soup got a gossipy make-overHindustan Unilever Limited Finalist
15The Ogilvy GroupCadbury Dairy Milk Silk Love in the times of CovidMondelez India Pvt. Ltd. Finalist
12. Government & Institutional
1McCann Worldgroup IndiaBMGF Protecting Family Planning from the FamilyBill & Melinda Gates FoundationBronze
13. Healthcare Products
1The Womb CommunicationFriends Dry PantsIt's okay to pee in your pantsNobel Hygiene Private LimitedGold
2The Womb CommunicationNaselinPrajapati, The Sleeping Night-WatchmanCipla Health Pvt. Ltd.Bronze
3McCann Worldgroup IndiaDettolWhen new moms gave Dettol a new lifeReckitt Benckiser India Pvt. Ltd.Finalist
4Zenith Media EnoEno Antakshari & Food FestivalGlaxoSmithKline Asia Private Ltd.Finalist
5The Ogilvy GroupCombiflam PlusAn Ad for Every HeadacheSanofi India LimitedFinalist
6Havas Worldwide India Pvt. Ltd.Durex Durex Invisible, 4 weeks to No. 1 Bestseller Reckitt Benckiser India Pvt. Ltd.Finalist
14. Healthcare Services
1SiritiThe Wishing Factory#UltaHokeThalassemiaRokeThe Wishing FactoryGold
15. Home Furnishings Furniture
1Famous Innovations Digital Creative Pvt. Ltd.HaierSilent PerformersHaier Appliances (India) Private LimitedSilver
16. Household Supplies & Services
1MullenLowe Lintas GroupSurf ExcelRestoring Childhood in the Time of CovidHindustan Unilever Limited Bronze
2BBDO INDIA PVT LTD
Contributing Agency 1 : Geometry Encompass
ARIELAriel #ShareTheLoad for Equal SleepProcter and Gamble Home Products Private LimitedFinalist
3The Ogilvy GroupNimwashThe first step to a great recipeITC LimitedFinalist
17. Insurance and Related Products
1Leo Burnett ACKO GENERAL INSURANCE LIMITEDGiving an age-old category a reality check ACKO GENERAL INSURANCE LIMITEDFinalist
2Leo BurnettCanara HSBC OBC Life Insurance Company LimitedPromise Batao - Making India talk about InsuranceCanara HSBC Oriental Bank of Commerce Life Insurance Company LimitedFinalist
3Leo BurnettHDFC LifeCelebrating FailureHDFC Life Insurance Company LimitedFinalist
4McCann Worldgroup IndiaManipalCigna Health Insurance Health Insurance for the HealthyManipalCigna Health InsuranceFinalist
18. Media & Entertainment
1Leo BurnettSpotifyPlaylist Sunte JaSpotify India LLPBronze
2Leo BurnettSpotifyA Self Dissing AdSpotify India LLPFinalist
3DDB Mudra Group
Contributing Agency 1 : Hotstar Creative Communications
Disney+ HotstarMeaningless data  finds meaningful  entertainmentNovi Digital Entertainment Pvt. Ltd.Finalist
19. Other Products
1The Ogilvy GroupFevikwikFix it or forfeit it – Phenko Nahi JodoPidilite Industries LimitedGold
2DDB Mudra GroupBumbleBreaking records by breaking the rulesBumble Holdings LimitedBronze
3The Ogilvy GroupInstagramReeling them in with ReelsInstagramBronze
4The Ogilvy GroupFevicolYakshaganaPidilite Industries LimitedBronze
5Leo BurnettShaadi.comWeddings From Home Shaadi.comFinalist
20. Personal Care
1MullenLowe Lintas Group
Contributing Agency 1 : MullenLowe Singapore
LifebuoyUse any soapHindustan Unilever Ltd. IndiaGold
2MullenLowe Lintas Group
Contributing Agency 1 : MullenLowe Singapore
LifebuoyH is for HandwashingHindustan Unilever Ltd. IndiaGold
3Leo Burnett
Contributing Agency 1 : Pratham Education Foundation
Contributing Agency 2 : Network 18
WhisperKeep Girls In SchoolP&G Hygiene and Health Care Ltd.Bronze
4Grey Worldwide India Private LimitedGilletteBarber Suraksha ProgrammeProcter & GambleBronze
5The Ogilvy GroupSavlonBuilding a Hygiene Superbrand by integrated product launches and communicationsITC LimitedBronze
6MullenLowe Lintas Group
Contributing Agency 1 : MullenLowe Singapore
LifebuoyCovid-19  Crisis, not Opportunity Hindustan Unilever Ltd. IndiaBronze
7Leo Burnett
Contributing Agency 1 : Pratham Education Foundation 
WhisperMobileshaalaP&G Hygiene and Health Care Ltd.Finalist
8Leo BurnettP&G PampersPampers Lullaby to wake up mothersP&G PampersFinalist
9Havas Worldwide India Pvt. Ltd.
Contributing Agency 1 : Convosight Analytics Pvt. Ltd.
VeetReplacing the neighbourhood Salon with Veet SalonReckitt Benckiser India Pvt. Ltd.Finalist
10MullenLowe Lintas GroupGlow & LovelyStaking our name to make her nameHindustan Unilever Limited Finalist
11McCann Worldgroup IndiaWild StoneA deo that made social distancing desirableMcnroe Consumer Products Pvt. Ltd.Finalist
21. Professional services and solutions
1MullenLowe Lintas Group
Contributing Agency 1 : Zee Entertainment Enterprises Ltd.
Contributing Agency 2 : Axis Bank
Contributing Agency 3 : Bharti Airtel
Contributing Agency 4 : RadioCity
Kaam WapasiGETTING MIGRANT LABOUR ON ITS FEETMullenLowe Lintas GroupSilver
2The Ogilvy GroupAsian PaintsSaving the paint with Safe PaintingAsian Paints Ltd.Finalist
22. Retail
1MullenLowe Lintas GroupSwiggyThe ‘Swiggy–home food’ allianceBundl Technologies Private LimitedSilver
2MullenLowe Lintas GroupSwiggyMaking an old norm the new normalBundl Technologies Private LimitedBronze
3McCann Worldgroup IndiaFlipkartHow India’s underdogs won Flipkart the festive battleFlipkart Internet Private LimitedBronze
4The Ogilvy GroupAmazonMaking Small, PowerfulAmazon Bronze
5McCann Worldgroup IndiaOLX Olx Secondhand: The OriginsOLX INDIA BVBronze
23. Services - Telecom and related products
1MullenLowe Lintas GroupGoogle AssistantKnowledge Has No LanguageGoogle Asia Pacific Pte. Ltd.Silver
2BBDO INDIA PVT LTD
Contributing Agency 1 : MINDSHARE INDIA PVT LTD
WhatsApp IndiaWhatsApp - It's Between YouFacebook IndiaFinalist
3Leo BurnettBharti Airtel LimitedYour Questions Make Us BetterBharti Airtel LimitedFinalist
4TAPROOT DENTSU INDIA COMMUNICATION PRIVATE LMITED
Contributing Agency 1 : Leo Burnett
AirtelGaining trust and admiration in India's most hated category Bharti Airtel LimitedFinalist
24. Snacks & Desserts 
1McCann Worldgroup IndiaHappydentWhen shining a new light won over GenZPerfetti Van Melle India Pvt. Ltd.Silver
2Digitas India
Contributing Agency 1 : Leo Burnett
Contributing Agency 2 : Wavemaker India
Oreo IndiaOreo ReciPicMondelez India Foods Private LimitedFinalist
3Wunderman Thompson India
Contributing Agency 1 :  Mindshare India
Contributing Agency 2 : VMLY&R India
Contributing Agency 3 : Edelman India Private Limited
KurkureMystery Masala Ki Chatpati Khoj (The Hunt for the Mystery Masala)PepsiCo India Holdings Pvt. Ltd.Finalist
4Wunderman Thompson India Contributing Agency 1 :   Edelman India Private Limited
Contributing Agency 2 : Mindshare India
Contributing Agency 3 : AutumnGrey
LAY'SGetting India to Smile with Lay’sPepsico India Holdings Pvt. LtdFinalist
5The Ogilvy Group
Contributing Agency 1 : Wavemaker India
Cadbury PerkPerk Missing FriendsMondelez India Foods Pvt. Ltd.Finalist
25. Sporting events
1DDB Mudra Group
Contributing Agency 1 : Hotstar Creative Communications
Disney+ Hotstar VIPPreventing super saviour from becoming super spreaderNovi Digital Entertainment Pvt. Ltd.Bronze
26. Travel & Tourism 
1OYO Hotels & Homes OYO Hotels & Homes  Sanitised Before Your Eyes OYO Hotels & Homes  Bronze
2OYO Hotels & Homes OYO Hotels & Homes  Come to OYO OYO Hotels & Homes  Finalist
27. Corporate Advertising / Reputation
1MullenLowe Lintas Group
Contributing Agency 1 : MullenLowe Singapore
LifebuoyUse any soapHindustan Unilever Ltd. IndiaSilver
2McCann Worldgroup IndiaMastercard IndiaBharat ka cardMastercard IndiaSilver
3MullenLowe Lintas Group
Contributing Agency 1 : MullenLowe Singapore
LifebuoyH is for HandwashingHindustan Unilever Ltd. IndiaBronze
4McCann Worldgroup IndiaHappydentWhen shining a new light won over GenZPerfetti Van Melle India Pvt. Ltd.Bronze
5McCann Worldgroup IndiaZomato Taking on the final frontier of women's liberationZomato Media Private LimitedBronze
6DDB Mudra Group
Contributing Agency 1 : Interactive Avenues (J3)
Contributing Agency 2 : Adfactors PR
Stayfree BRINGING MEN INTO MENSTRUATIONJohnson & Johnson Private LimitedFinalist
7OYO Hotels & Homes OYO Hotels & Homes  Making online a safe space for women OYO Hotels & Homes  Finalist
8McCann Worldgroup IndiaNescafeMaking the 'work beverage' the 'work-from-home beverage'NESTLÉ INDIA LIMITEDFinalist
9Grey Worldwide India Private LimitedGilletteBarber Suraksha ProgrammeProcter & GambleFinalist
10DDB Mudra GroupFBBReimagining Holi – For Women, On Women’s DayFuture Retail LimitedFinalist
11The Womb CommunicationMahindra TharMaking Mahindra Desirable, One Thar At A TimeMahindra & MahindraFinalist
12McCann Worldgroup IndiaOLX Olx Secondhand: The OriginsOLX INDIA BVFinalist
28. B2B
1McCann Worldgroup IndiaUdaanHow an app became the small retailer's wingmanHiveloop Technologies Private LimitedBronze
2OYO Hotels & Homes OYO Hotels & Homes  Discover OYO OYO Hotels & Homes Finalist
3McCann Worldgroup IndiaMaggiWhen Maggi created MompreneursNESTLÉ INDIA LIMITEDFinalist
4DDB Mudra GroupMilkoChillMonsters of MilkPrompt Equipments Pvt. Ltd.Finalist
5DDB Mudra GroupGulf Oil IndiaTeaching like they learnGulf Oil Lubricants IndiaFinalist
6The Womb CommunicationFriends Dry PantsIt's okay to pee in your pantsNobel Hygiene Private LimitedFinalist
29. Interactive Marketing
1The Ogilvy Group
Contributing Agency 1 : Wavemaker India
Contributing Agency 2  :  DeltaX
Cadbury Celebrations  Not Just A Cadbury Ad Mondelez India Pvt. Ltd. Gold
2DDB Mudra GroupNetflix Inc.WHEN NETFLIX REINVENTED DIWALI – ADS, NOT THE FESTIVALNetflix Inc.Bronze
3Mindshare IndiaPepsiSalaam Namaste PepsiCo IndiaBronze
4DDB Mudra GroupSpotify IndiaTurning an internet joke into millions in PRSpotify IndiaBronze
5DDB Mudra GroupSpotify IndiaThere’s a playlist for every emojiSpotify IndiaBronze
6Dentsu WebchutneyThappadThe World's Most Reported TrailerTrigger-Happy Entertainment Pvt. Ltd.Finalist
7Leo Burnett
Contributing Agency 1 : Pratham Education Foundation
Contributing Agency 2 : Network 18
WhisperKeep Girls In SchoolP&G Hygiene and Health Care Ltd.Finalist
8Leo Burnett
Contributing Agency 1 : Pratham Education Foundation 
WhisperMobileshaalaP&G Hygiene and Health Care Ltd.Finalist
9MullenLowe Lintas Group
Contributing Agency 1 :  ICARUS DESIGN PRIVATE LIMITED
Contributing Agency 2 : WAVEMAKER, A UNIT OF GROUP M
Contributing Agency 3 : TREE DESIGN PVT. LTD.
 Contributing Agency 4 : DENTSU IMPACT  
Tata Tea PREMIUMFROM THE CUPS OF INDIA TO THE CULTURES OF INDIATATA Consumer Products LimitedFinalist
10One97 Communications Limited
Contributing Agency 1 : McCann Worldgroup India
PaytmPaytm Soundbox: The Sound Of ReassuranceOne97 Communications LimitedFinalist
30. Small Town & Rural Marketing
1The Ogilvy GroupFevikwikFix it or forfeit it – Phenko Nahi JodoPidilite Industries LimitedSilver
2McCann Worldgroup IndiaBMGF Protecting Family Planning from the FamilyBill & Melinda Gates FoundationBronze
3Zenith Media EnoEno Project RuralGlaxoSmithKline Asia Private Ltd.Finalist
4Leo Burnett
Contributing Agency 1 : Pratham Education Foundation 
WhisperMobileshaalaP&G Hygiene and Health Care Ltd.Finalist
5McCann Worldgroup IndiaHero DestiniAn upgrade that small town dads can’t refuseHero MotoCorp LimitedFinalist
6McCann Worldgroup IndiaDettolUsing virality to fight the virusReckitt Benckiser India Pvt. Ltd.Finalist
7MullenLowe Lintas Group
Contributing Agency 1 : Zee Entertainment Enterprises Ltd.
Contributing Agency 2 : Axis Bank
Contributing Agency 3 : Bharti Airtel
Contributing Agency 4 : RadioCity
Kaam WapasiGETTING MIGRANT LABOUR ON ITS FEETMullenLowe Lintas GroupFinalist
31. Regional
1McCann Worldgroup IndiaMaggiHow MeM earned an entry to Indian kitchensNESTLÉ INDIA LIMITEDFinalist
2McCann Worldgroup IndiaAashirvaad Atta Helping atta win hearts in India’s rice heartlandITC Ltd.Finalist
3MullenLowe Lintas GroupTata Tea GOLDTHE PERFECT TEA FOR THE PERFECTIONIST BENGALISTATA Consumer Products LimitedFinalist
4MullenLowe Lintas Group
Contributing Agency 1 : ICARUS DESIGN PRIVATE LIMITED 
Contributing Agency 2 : WAVEMAKER, A UNIT OF GROUP M
Contributing Agency 3 : TREE DESIGN PVT. LTD.
Tata Tea PremiumCULTURE-LED BRAND PLAY WINS OVER HEARTS & TEACUPS IN UTTAR PRADESHTATA Consumer Products LimitedFinalist
5The Ogilvy Group
Contributing Agency 1 : Mindshare Fulcrum
Contributing Agency 2 : SVF Entertainment Pvt. Ltd.
Sunlight (Unilever)Live Life in COlourHindustan Unilever LimitedFinalist
6Leo BurnettBharti Airtel LimitedYour Questions Make Us BetterBharti Airtel LimitedFinalist
7The Ogilvy GroupFevikwikFix it or forfeit it – Phenko Nahi JodoPidilite Industries LimitedFinalist
8Leo BurnettSpotifySpotify Playlists – International brand goes RegionalSpotify India LLPFinalist
9The Ogilvy GroupFevicolYakshaganaPidilite Industries LimitedFinalist
32. Direct Marketing
1One97 Communications Limited
Contributing Agency 1 : McCann Worldgroup India
PaytmPaytm Soundbox: The Sound Of ReassuranceOne97 Communications LimitedSilver
2MullenLowe Lintas Group
Contributing Agency 1 : Zee Entertainment Enterprises Ltd.
Contributing Agency 2 : Axis Bank
Contributing Agency 3 : Bharti Airtel
Contributing Agency 4 : RadioCity
Kaam WapasiGETTING MIGRANT LABOUR ON ITS FEETMullenLowe Lintas GroupSilver
3Leo BurnettPhonePe Private LimitedConvincing the Argumentative Indian to adopt UPI through PhonePe PhonePe Private limitedSilver
4McCann Worldgroup IndiaDettolUsing virality to fight the virusReckitt Benckiser India Pvt LtdBronze
5Dentsu WebchutneyVice MediaThe 8-Bit JournoJuventud Digital Media Pvt. Ltd.Finalist
6DDB Mudra GroupBumbleChanging the Gods of a religionBumble Holdings LimitedFinalist
7McCann Worldgroup IndiaMiracle MomRethinking Motherhood through the Language of DataReckitt India Pvt LtdFinalist
8McCann Worldgroup IndiaMastercard Team CashlessHow Mastercard won over the Small Shopkeepers of BharatMastercard India Pvt. Ltd.Finalist
9Famous Innovations Digital Creative Pvt. Ltd.Radio ZindagiApplegramRadio ZindagiFinalist
10The Ogilvy Group
Contributing Agency 1 : VMLY&R Commerce Encompass
Asian Paints Game of GoldAsian Paints Ltd.Finalist
33. Experiential Marketing / Brand Experience  : Product
1The Ogilvy Group
Contributing Agency 1 : Wavemaker India
Contributing Agency 2  :  DeltaX
Cadbury Celebrations  Not Just A Cadbury Ad Mondelez India Pvt. Ltd. Gold
2McCann Worldgroup IndiaNescafeCreating India's coffee generationNESTLÉ INDIA LIMITEDBronze
3DDB Mudra Group
Contributing Agency 1 :  Avian WE
Contributing Agency 2  :  Madison World
McDonald's The One Hand BurgerMcDonald's, Hardcastle Restaurants Pvt. Ltd.Bronze
4McCann Worldgroup IndiaAashirvaad Atta Helping atta win hearts in India’s rice heartlandITC Ltd.Bronze
5Famous Innovations Digital Creative Pvt. Ltd.LivpureCutting PaniLivpure Pvt. Ltd.Bronze
6The Ogilvy Group
Contributing Agency 1 : VMLY&R Commerce Encompass
Asian Paints Game of GoldAsian Paints Ltd.Bronze
7Wunderman Thompson India
Contributing Agency 1 : Edelman India Private Limited
Contributing Agency 2  :  Mindshare  India
Contributing Agency 3  :  AutumnGrey
LAY'SGetting India to Smile with Lay’sPepsico India Holdings Pvt. LtdFinalist
8McCann Worldgroup India
Contributing Agency 1 : Grapes Digital Pvt. Ltd. 
Alpenliebe Juzt-JellyHow we elevated a candy to a dessert experience Perfetti Van Melle India Pvt. Ltd.Finalist
9The Ogilvy Group
Contributing Agency 1 : Mindshare Fulcrum
Contributing Agency 2 : SVF Entertainment Pvt. Ltd.
Sunlight (Unilever)Live Life in ColourHindustan Unilever LimitedFinalist
10The Ogilvy GroupCadbury Dairy Milk Silk Love in the times of CovidMondelez India Pvt. Ltd. Finalist
33. Experiential Marketing / Brand Experience  : Non-Product
1DDB Mudra GroupSPOTIFY INDIAThere’s a playlist for every emojiSpotify IndiaSilver
2DDB Mudra Group
Contributing Agency 1 : Wavemaker
Contributing Agency 2 : This is Tommy Pte Ltd
Netflix Inc.A PLAN SO UNMISSABLE THAT IT CANCELLED ALL PLANSNetflix Inc.Silver
3Dentsu WebchutneyVice MediaThe 8-Bit JournoJuventud Digital Media Pvt. Ltd.Bronze
4Aditya Birla Capital Ltd.Aditya Birla CapitalLook Into The FutureAditya Birla Capital Ltd.Finalist
5Leo BurnettCanara HSBC OBC Life Insurance Company LimitedPromise Batao - Making India talk about InsuranceCanara HSBC Oriental Bank of Commerce Life Insurance Company LimitedFinalist
6DDB Mudra GroupNetflix Inc.A story of love, break-ups and Netflix as the third-wheelNetflix Inc.Finalist
7McCann Worldgroup IndiaFlipkartHow India’s underdogs won Flipkart the festive battleFlipkart Internet Private LimitedFinalist
8McCann Worldgroup IndiaUnacademyHow Unacademy gave the disadvantaged, an advantageSorting Hat Technologies Pvt. Ltd.Finalist
9DDB Mudra Group
Contributing Agency 1 : Hotstar Creative Communications
Disney+ Hotstar VIPPreventing super saviour from becoming super spreaderNovi Digital Entertainment Pvt. Ltd.Finalist
34A. Positive Change - Environmental : Brands
1Famous Innovations Digital Creative Pvt. Ltd.LivpureCutting PaniLivpure Pvt. Ltd.Finalist
34B. Positive Change - Environmental : Non-Profit
NO ENTRIES RECEIVED
35A. Positive Change - Social Good  : Brands
1The Ogilvy Group
Contributing Agency  1: Wavemaker India
Cadbury Dairy MilkMelting Power DistanceMondelez India Pvt. Ltd. Silver
2MullenLowe Lintas Group
Contributing Agency 1 : Zee Entertainment Enterprises Ltd.
Contributing Agency 2 : Axis Bank
Contributing Agency 3 : Bharti Airtel
Contributing Agency 4 : RadioCity
Kaam WapasiGETTING MIGRANT LABOUR ON ITS FEETMullenLowe Lintas GroupSilver
3MullenLowe Lintas Group
Contributing Agency 1 : MullenLowe Singapore
LifebuoyUse any soapHindustan Unilever Ltd. IndiaSilver
4Famous Innovations Digital Creative Pvt. Ltd.Radio ZindagiApplegramRadio ZindagiBronze
5The Womb CommunicationFriends Dry PantsIt's okay to pee in your pantsNobel Hygiene Private LimitedBronze
6DDB Mudra Group
Contributing Agency 1 : Interactive Avenues (J3)
Contributing Agency 2 : Adfactors PR
Stayfree BRINGING MEN INTO MENSTRUATIONJohnson & Johnson Private LimitedBronze
7McCann Worldgroup IndiaDettolUsing virality to fight the virusReckitt Benckiser India Pvt LtdBronze
8Wunderman Thompson IndiaThe TelegraphChanging the prayer and praying for changeABP Pvt. Ltd.Bronze
9DDB Mudra Group
Contributing Agency 1 : Avian WE
Contributing Agency 2 : Madison World
McDonald's One Bite Closer to EqualityMcDonald's, Hardcastle Restaurants Pvt. Ltd.Bronze
10Leo BurnettHDFC Bank Mooh Bandh RakhoHDFC BankFinalist
11McCann Worldgroup IndiaZomato Taking on the final frontier of women's liberationZomato Media Private LimitedFinalist
12BBDO INDIA PVT LTD
Contributing Agency 1 :  Geometry Encompass 
ARIELAriel #ShareTheLoad for Equal SleepProcter and Gamble Home Products Private LimitedFinalist
13Leo BurnettCanara HSBC OBC Life Insurance Company LimitedPromise Batao - Making India talk about InsuranceCanara HSBC Oriental Bank of Commerce Life Insurance Company LimitedFinalist
14McCann Worldgroup IndiaHarpicHarpic Mission Paani - Reimagining the role of water.Reckitt Benckiser India Pvt. Ltd.Finalist
15Wunderman Thompson IndiaThe Times Of India MASK INDIABennett Coleman & Co. Ltd.Finalist
16Grey Worldwide India Private LimitedGilletteBarber Suraksha ProgrammeProcter & GambleFinalist
17MullenLowe Lintas Group
Contributing Agency 1 : MullenLowe Singapore
LifebuoyCovid-19  Crisis, not Opportunity Hindustan Unilever Ltd. IndiaFinalist
18DDB Mudra GroupFBBReimagining Holi – For Women, On Women’s DayFuture Retail LimitedFinalist
19Asatsu DK fortune Communications Pvt LtdGhadi DetergentGhadi Detergent | If I can mask up, so can you!RSPL LimitedFinalist
20The Ogilvy GroupSavlonNo Hand Unwashed – getting a role model to get people to keep washing their handsITC LimitedFinalist
21The Womb CommunicationRIO PadsIndia! Periods are Red, not Blue!Nobel Hygiene Private LimitedFinalist
22The Ogilvy GroupClinic PlusTum Strong HoHindustan Unilever LimitedFinalist
35B. Positive Change - Social Good : Non-Profit
1MullenLowe Lintas GroupIndia Police Policing the Virus Mogae Media Private Limited Silver
2McCann Worldgroup IndiaBMGF Protecting Family Planning from the FamilyBill & Melinda Gates FoundationBronze
3MullenLowe Lintas Group
Contributing Agency 1 :  Jess Kohl and Phool Versha Foundation and NamMyoho Daan Team
Contributing Agency 2  : PRETTYBIRD and Phool Versha Foundation and NamMyoho Daan Team
Phool Versha Foundation & NamMyoho Daan FoundationCOUNT US INPhool Versha & Nammyoho DaanFinalist
36. David v/s Goliath
1The Womb CommunicationRIO PadsIndia! Periods are Red, not Blue!Nobel Hygiene Private LimitedGold
2Famous Innovations Digital Creative Pvt. Ltd.Burger KingLonely No MoreBurger King India Private LimitedBronze
3Famous Innovations Digital Creative Pvt. Ltd.HaierSilent PerformersHaier Appliances (India) Private LimitedBronze
4McCann Worldgroup IndiaHero CorporateReminding Hero that it’s a HeroHero MotoCorp LimitedFinalist
5DDB Mudra GroupBumbleFirst movesBumble Holdings LimitedFinalist
6McCann Worldgroup IndiaMaggiHow MeM earned an entry to Indian kitchensNESTLÉ INDIA LIMITEDFinalist
7TBWA IndiaJSW PaintsHar rang har kisi kaJSW PaintsFinalist
8DDB Mudra Group
Contributing Agency 1 : Wavemaker
Contributing Agency 2 : This is Tommy Pte Ltd
Netflix Inc.A PLAN SO UNMISSABLE THAT IT CANCELLED ALL PLANSNetflix Inc.Finalist
9The Ogilvy GroupAmazonKuch Zaroori, Kuch Hum Sabki ZimmedaariAmazon Finalist
10The Womb CommunicationRaj Super WhiteWash. Don't get washed off!Raj Industries Pvt. Ltd.Finalist
37A. Integrated Advertising Campaign : Products
1Havas Worldwide India Pvt. Ltd.Durex Durex Invisible, 4 weeks to No. 1 Bestseller Reckitt Benckiser India Pvt. Ltd.Bronze
2MullenLowe Lintas Group
Contributing Agency 1 : ICARUS DESIGN PRIVATE LIMITED
Contributing Agency 2  : WAVEMAKER, A UNIT OF GROUP M
Contributing Agency 3  : TREE DESIGN PVT. LTD.
Contributing Agency 4  : DENTSU IMPACT  
Tata Tea PREMIUMFROM THE CUPS OF INDIA TO THE CULTURES OF INDIATata Consumer Products LimitedBronze
3The Ogilvy Group
Contributing Agency 1 : Wavemaker India
Mondelez India - Cadbury 5StarCadbury 5-Star Bounces Back By Doing Nothing Mondelez India Foods Private Limited (Formerly Cadbury India Ltd.)Finalist
4McCann Worldgroup IndiaAashirvaad Atta with MultigrainsHelping Multigrain find a smooth passage into homesITC Ltd.Finalist
5The Ogilvy Group
Contributing Agency : Wavemaker India
Cadbury BournvitaWINNING OVER HORLICKS' FASTEST TALLEST SHARPEST STRONGEST COVID CLAIMMondelez India Foods Private LimitedFinalist
6McCann Worldgroup IndiaFlipkartHow India’s underdogs won Flipkart the festive battleFlipkart Internet Private LimitedFinalist
7MullenLowe Lintas GroupGoogle NestAll of Google, For All of YouGoogle Asia Pacific Pte. Ltd.Finalist
8WYP Brand Solutions Pvt. Ltd.Diageo (India) Pvt. Ltd.THE STRIDING MAN STRIDING ACROSS MEDIUMSDiageo India Pvt. Ltd.Finalist
9The Womb CommunicationNaselinPrajapati, The Sleeping Night-WatchmanCipla Health Pvt. Ltd.Finalist
10McCann Worldgroup IndiaMastercard IndiaThe aadhar for paymentMastercard IndiaFinalist
11Wunderman Thompson India Contributing Agency 1 :   Edelman India Private Limited
Contributing Agency 2  : Mindshare India
Contributing Agency 3 : AutumnGrey
LAY'SGetting India to Smile with Lay’sPepsico India Holdings Pvt. Ltd.Finalist
12MullenLowe Lintas Group
Contributing Agency 1 : MullenLowe Singapore
LifebuoyCovid-19  Crisis, not Opportunity Hindustan Unilever Ltd. IndiaFinalist
13The Ogilvy Group
Contributing Agency 1 : Wavemaker India
Cadbury Celebrations  Making Gifting Matter in Tough TimesMondelez India Pvt. Ltd. Finalist
37B. Integrated Advertising Campaign :  Non - Products
1McCann Worldgroup IndiaUnacademyHow Unacademy gave the disadvantaged, an advantageSorting Hat Technologies Pvt. Ltd.Silver
2MullenLowe Lintas GroupGoogle AssistantKnowledge Has No LanguageGoogle Asia Pacific Pte. Ltd.Bronze
3Hotstar Creative CommunicationDisney+ Hotstar AaryaDisney+ HotstarFinalist
4Leo BurnettBharti Airtel LimitedYour Questions Make Us BetterBharti Airtel LimitedFinalist
5The Womb CommunicationupGradTo get ahead, don't lick ass, kick ass.upGrad Education Private LimitedFinalist
6DDB Mudra Group
Contributing Agency 1 : Wavemaker
Contributing Agency 2 : This is Tommy Pte Ltd
Netflix Inc.A PLAN SO UNMISSABLE THAT IT CANCELLED ALL PLANSNetflix Inc.Finalist
38A. Sustained Success :  Products
1MullenLowe Lintas GroupSurf ExcelGiving fight against dirt a karmic perspectiveHindustan Unilever LimitedGold
2DDB Mudra Group
Contributing Agency 1 : Interactive Avenues (J3)                                                                                          Contributing Agency 2 : Adfactors PR                                                                 
Stayfree It’s just a Period when EVERYONE says periodJohnson & Johnson Private LimitedGold
3MullenLowe Lintas GroupBritannia Marie GoldSUSTAINING A CAMPAIGN FOR EMPOWERING HOMEMAKERSBritannia Industries LimitedGold
4BBDO INDIA PVT LTD                                          Contributing Agency 1 :  Geometry Encompass
Contributing Agency 2 :  KINNECT                  Contributing Agency 3 : Ketchum Sampark Pvt ltd
ARIELAriel #ShareTheLoad Procter and Gamble Home Products Private LimitedSilver
5McCann Worldgroup India                                        NescafeCreating India's coffee generationNESTLÉ INDIA LIMITEDSilver
6One97 Communications Limited               Contributing Agency 1 : McCann Worldgroup IndiaPaytmHow a brand became a verbOne97 Communications LimitedSilver
7The Ogilvy GroupBrooke Bond Red Label Red Label - Taste of TogethernessHindustan Unilever LimitedSilver
8McCann Worldgroup IndiaDettolWhen new moms gave Dettol a new life Reckitt Benckiser India Pvt. Ltd.Bronze
9DDB Mudra GroupJohnson's babyA Case Of Regained TrustJohnson and Johnson India Private LimitedFinalist
38B. Sustained Success : Services
1DDB Mudra Group                                                      Contributing Agency 1 : Hotstar Creative CommunicationsHotstarFrom Solo to Super Social: How mobile became cricket’s favourite screenNovi Digital Entertainment Pvt. Ltd.Bronze
39. New Product or Service : Product
1The Womb CommunicationMahindra TharAn Auction That Increased Price PerceptionMahindra & MahindraSilver
2DDB Mudra Group
Contributing Agency 1 : Avian WE
Contributing Agency 2  :  Madison World
McDonald's The Next Best Thing To Redesigning BurgersMcDonald's, Hardcastle Restaurants Pvt. Ltd.Silver
3Havas Worldwide India Pvt. Ltd.DurexDurex Invisible, 4 weeks to No. 1 Bestseller Reckitt Benckiser India Pvt. Ltd.Bronze
4The Ogilvy GroupSavlonSeeding new Surface Hygiene habits in a pandemic through humourITC LimitedBronze
5McCann Worldgroup India
Contributing Agency 1 : Foxymoron
Maybelline IndiaThe foundation of fairnessL'Oréal IndiaBronze
6Cheil IndiaSamsung Galaxy MGalaxy M Series: The Monster RisesSamsung India Electronics Pvt. Ltd.Finalist
7The Ogilvy GroupBisleriDon't Worry, It's BisleriBisleri International Private LimitedFinalist
8The Ogilvy GroupNimwashThe first step to a great recipeITC LimitedFinalist
9Leo Burnett
Contributing Agency 1 : Content Factory
Skechers India Go Like Never BeforeSkechers South Asia Private LimitedFinalist
39. New Product or Service : Service
1Dentsu WebchutneyVice MediaThe 8-Bit JournoJuventud Digital Media Pvt. Ltd.Silver
2McCann Worldgroup IndiaUnacademyHow Unacademy gave the disadvantaged, an advantageSorting Hat Technologies Pvt. Ltd.Silver
3DDB Mudra GroupMeeshoCall Me By Your NameFashnear Technologies Private LimitedBronze
4McCann Worldgroup IndiaUdaanHow an app became the small retailer's wingmanHiveloop Technologies Private LimitedBronze
5The Ogilvy GroupInstagramReeling them in with ReelsInstagramBronze
6McCann Worldgroup India                                        Contributing Agency 1 : MRMMastercard IndiaMastercard's POS-abilitiesMastercard IndiaFinalist
7Havas Worldwide India Pvt. Ltd.Lionsgate PlayWatch More, Browse LessLionsgate Play Finalist
40. Influencer Marketing
1McCann Worldgroup IndiaDettolUsing virality to fight the virusReckitt Benckiser India Pvt. Ltd.Gold
2Creativeland Asia Pvt. Ltd.Godrej Expert Rich Crème#ColourLikeKaranGodrej Consumer Products LimitedSilver
3WYP Brand Solutions Pvt. Ltd.Diageo (India) Pvt. Ltd.BRINGING OUT THE STRIDING MAN IN EVERYONEDiageo India Pvt. Ltd.Silver
4SiritiThe Wishing Factory#UltaHokeThalassemiaRokeThe Wishing FactoryBronze
5SiritiSNEHA#LockdownMeinLockupSNEHA MUMBAIBronze
6Wunderman Thompson India                                          Contributing Agency 1 : Mindshare IndiaInstagram BusinessMaking marketers experience the love their brands deserveFacebook India Online Services Pvt. Ltd.Bronze
7The Ogilvy Group                                        Contributing Agency 1 : Wavemaker IndiaCadbury PerkPerk Missing FriendsMondelez India Foods Pvt. Ltd.Bronze
8MindsharePepsiSalaam Namaste PepsiCo IndiaFinalist
9Wunderman Thompson India                                           Contributing Agency 1 : Edelman India Private Limited                                                                             Contributing Agency 2 : Mindshare  India
Contributing Agency 3 : VMLY&R India
LAY'SLay’s Heartwork – an ode to unsung heroesPepsico India Holdings Pvt. LtdFinalist
41. Use Of Data
1OYO Hotels & HomesOYO Hotels & HomesMaking online a safe space for women OYO Hotels & Homes Silver
2DDB Mudra Group
Contributing Agency 1 : Interactive Avenues (J3)                                                                                          Contributing Agency 2 : Adfactors PR                                                                 
Stayfree BRINGING MEN INTO MENSTRUATIONJohnson & Johnson Private LimitedBronze
3OYO Hotels & HomesOYO Hotels & HomesSanitised Before Your Eyes OYO Hotels & Homes Bronze
4DDB Mudra Group                                                      Contributing Agency 1 : Hotstar Creative CommunicationsDisney+ Hotstar VIPA phone call from Ironman got fans tuning inNovi Digital Entertainment Pvt. Ltd.Bronze
5DDB Mudra GroupNetflix Inc.WHEN NETFLIX REINVENTED DIWALI – ADS, NOT THE FESTIVALNetflix Inc.Finalist
6Mindshare IndiaBlueairPollution Alert SystemHindustan Unilever LimitedFinalist
7Mindshare IndiaBoostBoost Stamina Meter - A new currency in town !Hindustan Unilever LimitedFinalist
8Leo Burnett                                                                   Contributing Agency 1 : DigitasOreoDefining new moments of playful connections for the entire familyMondelez India Foods Pvt. Ltd.Finalist
42. The Internal Marketing Award 
1MullenLowe Lintas GroupAxis BankGIG-A-Opportunities: A platform open for talentAxis Bank LimitedFinalist
43. The Disruptive Differentiators Award : Product
1MullenLowe Lintas Group                           Contributing Agency 1 : MullenLowe Singapore LifebuoyH is for HandwashingHindustan Unilever Ltd. IndiaGold
2The Ogilvy Group                                  Contributing Agency 1 : WaveMaker India
Contributing Agency  2 : DeltaX
                                                                                       
Cadbury Celebrations  Not Just A Cadbury Ad Mondelez India Pvt. Ltd. Gold
3DDB Mudra Group
Contributing Agency 1 : Interactive Avenues (J3)                                                                                          Contributing Agency 2 : Adfactors PR                                                                 
Stayfree BRINGING MEN INTO MENSTRUATIONJohnson & Johnson Private LimitedSilver
4The Womb CommunicationRIO PadsIndia! Periods are Red, not Blue!Nobel Hygiene Private LimitedSilver
5The Ogilvy GroupFevikwikFix it or forfeit it – Phenko Nahi JodoPidilite Industries LimitedSilver
6MullenLowe Lintas Group                           Contributing Agency 1 : ICARUS DESIGN PRIVATE LIMITED                                                                                                  Contributing Agency 2 : WAVEMAKER, A UNIT OF GROUP M                                                                         Contributing Agency 3 : TREE DESIGN PVT. LTD.  
Contributing Agency 4 : DENTSU IMPACT                        
Tata Tea PREMIUMFROM THE CUPS OF INDIA TO THE CULTURES OF INDIATata Consumer Products LimitedBronze
7McCann Worldgroup IndiaAashirvaad Atta with MultigrainsHelping Multigrain find a smooth passage into homesITC Ltd.Bronze
8The Ogilvy Group                                      Contributing Agency 1 : Wavemaker India
                                                                                       
Cadbury Dairy MilkMelting Power DistanceMondelez India Pvt. Ltd. Bronze
9Wunderman Thompson India                                              Contributing Agency 1 : Mindshare India
Contributing Agency 2 : Edelman India
PepsiWhy India celebrated singles on Valentine’s Day.PepsiCo India Holdings Pvt. Ltd.Finalist
10McCann Worldgroup IndiaMaggiWhen Maggi created MompreneursNESTLÉ INDIA LIMITEDFinalist
11The Ogilvy Group                                                           Contributing Agency 1 : Wavemaker IndiaMondelez India - Cadbury 5StarCadbury 5-Star Bounces Back By Doing Nothing Mondelez India Foods Private LimitedFinalist
12Edelman India                                                              Contributing Agency 1 : Wunderman Thompson IndiaLay'sTurning Packaging into Pop CulturePepsiCo IndiaFinalist
13MullenLowe Lintas GroupGoogle NestAll of Google, For All of YouGoogle Asia Pacific Pte. Ltd.Finalist
14The Ogilvy Group                                                 Contributing Agency 1 : Mindshare Fulcrum
Contributing Agency 2 : SVF Entertainment Pvt. Ltd.
Sunlight (Unilever)Live Life in COlourHindustan Unilever LimitedFinalist
43. The Disruptive Differentiators Award : Non-Product
1DDB Mudra Group
Contributing Agency 1 : Avian WE
Contributing Agency 2  :  Madison World
McDonald's Welcome to the Future of ExperienceMcDonald's, Hardcastle Restaurants Pvt. Ltd.Gold
2One97 Communications Limited
Contributing Agency 1 : McCann Worldgroup India
PaytmPaytm Soundbox: The Sound Of ReassuranceOne97 Communications LimitedGold
3Leo BurnettPhonePe Private LimitedConvincing the Argumentative Indian to adopt UPI through PhonePe PhonePe Private limitedSilver
4TAPROOT DENTSU INDIA COMMUNICATION PRIVATE LMITEDFacebookPooja DidiFacebook IndiaSilver
5OYO Hotels & HomesOYO Hotels & HomesSanitised Before Your Eyes OYO Hotels & Homes Bronze
6DDB Mudra GroupMeeshoSocial Commerce Says NamasteFashnear Technologies Private LimitedBronze
7DDB Mudra GroupSpotify IndiaThere’s a playlist for every emojiSpotify IndiaBronze
8Dentsu WebchutneyThappadThe World's Most Reported TrailerTrigger-Happy Entertainment Pvt. Ltd.Bronze
9DDB Mudra GroupBumbleNo women, No growthBumble Holdings LimitedFinalist
10SiritiSNEHA#LockdownMeinLockupSNEHA MUMBAIFinalist
11Wunderman Thompson, India
Lead Agency 1 : Contract Advertising (India) Private Ltd.
Shoppers StopStop The BiasShoppers Stop LimitedFinalist
12Contract Advertising (India) Private Ltd.
Contributing Agency 1 : Wunderman Thompson, India
The Hongkong and Shanghai Banking Corporation Limited, IndiaIndia Beyond BoundariesThe Hongkong and Shanghai Banking Corporation Limited, IndiaFinalist
13The Womb CommunicationupGradTo get ahead, don't lick ass, kick ass.upGrad Education Private LimitedFinalist
14DDB Mudra GroupNetflix Inc.WHEN NETFLIX REINVENTED DIWALI – ADS, NOT THE FESTIVALNetflix Inc.Finalist
15MullenLowe Lintas GroupGoogle Pay Go India Game - India toh humare dil mein Google Asia Pacific Pte. Ltd.Finalist
16Famous Innovations Digital Creative Pvt. Ltd.Monster.comWork life balanceMonster.com India Pvt. Ltd.Finalist
44A. Small Budgets :  Products
1Wieden+KennedyIndiGoLean, Clean Flying MachineIndiGo (InterGlobe Aviation Ltd.)Silver
2The Womb CommunicationMahindra TharAn Auction That Increased Price PerceptionMahindra & MahindraBronze
3McCann Worldgroup IndiaWild StoneA deo that made social distancing desirableMcnroe Consumer Products Pvt. Ltd.Bronze
4Leo BurnettJeep IndiaMy Big GaneshaFCA India Automobiles Pvt. Ltd.Finalist
5WATConsultTata StarbucksBarista Call OutTata StarbucksFinalist
6McCann Worldgroup IndiaDaawatWhy Daawat chose to uninvite people this RakshabandhanLT Foods Ltd.Finalist
7DDB Mudra GroupMcDonald's India Switching Gears from Footfalls to Drive ThrusMcDonald's India (West & South)Finalist
8Mindshare IndiaBlueairPollution Alert SystemHindustan Unilever LimitedFinalist
44B. Small Budgets :  Services
1MullenLowe Lintas GroupIndia Police Policing the Virus Mogae Media Private Limited Silver
2SiritiSNEHA#LockdownMeinLockupSNEHA MUMBAISilver
3DDB Mudra GroupSpotify IndiaThere’s a playlist for every emojiSpotify IndiaFinalist
4DDB Mudra GroupBumbleChanging the Gods of a religionBumble Holdings LimitedFinalist
      
      
GRAND EFFIE 
  
1The Ogilvy Group
Contributing Agency 1 : Wavemaker India
Cadbury Dairy MilkMelting Power DistanceMondelez India Pvt. Ltd. Category :  Integrated Advertising Campaign : Products
 
Agency of the Year
 
SR. NO.NAME OF THE ENTRANTNO. OF METALSLead Agency 1 & Contributing Agency 1,2,3,4  PointsTOTAL POINTS
GRAND EFFIE GOLDSILVERBRONZEFINALIST
12 POINTS8 POINTS6 POINTS4 POINTS2 POINTS
1McCann Worldgroup India019203015217
2The Ogilvy Group1479270176
3MullenLowe Lintas Group0598200166
4DDB Mudra Group02414200136
5Leo Burnett002320266
6The Womb Communication02237054
7Wavemaker000004848
8One97 Communications Limited 02201030
9Wunderman Thompson India000210230
10Famous Innovations Digital Creative Pvt. Ltd.00143028
11OYO Hotels & Homes00133024
12Siriti01121024
13MullenLowe Singapore000002424
14Mindshare India000141123
15Dentsu Webchutney00122018
16DeltaX000001515
17Havas Worldwide India Pvt. Ltd.00023014
18Interactive Avenues (J3)000001313
19BBDO INDIA PVT LTD     00103012
20Adfactors PR000001212
21Avian WE000001111
22Madison World000001111
23Edelman India Private Limited00001810
24Hotstar Creative Communication00001810
25Axis Bank 000001010
26Bharti Airtel000001010
27RadioCity000001010
28Zee Entertainment Enterprises Ltd000001010
29Grey Worldwide India Private Limited0001208
30TAPROOT DENTSU INDIA COMMUNICATION PRIVATE LMITED0010108
31WYP Brand Solutions Pvt. Ltd.0010108
32Creativeland Asia Pvt. Ltd.0010006
33Wieden+Kennedy0010006
34ICARUS DESIGN PRIVATE LIMITED 0000066
35Pratham Education Foundation0000066
36TREE DESIGN PVT. LTD.0000066
37DENTSU IMPACT  0000055
38Geometry Encompass 0000055
39This is Tommy Pte Ltd0000055
40VMLY&R India0000055
41Cheil India0000204
42Contract Advertising (India) Private Ltd.0000124
43Zenith Media 0000204
44Digitas India 0000113
45AutumnGrey0000033
46Ketchum Sampark Pvt ltd0000033
47KINNECT 0000033
48Mindshare Fulcrum0000033
49Network 180000033
50SVF Entertainment Pvt. Ltd.0000033
51Aditya Birla Capital Ltd.0000102
52Asatsu DK fortune Communications Pvt Ltd0000102
53Enormous Brands LLP0000102
54TBWA India0000102
55WATConsult0000102
56Foxymoron0000022
57Content Factory0000011
58Convosight Analytics Pvt. Ltd.0000011
59Grapes Digital Pvt. Ltd. 0000011
60Jess Kohl and Phool Versha Foundationand NamMyoho Daan Team0000011
61Magnon Interactive Pvt. Ltd.0000011
62MRM0000011
63MSL India0000011
64PRETTYBIRD and Phool VershaFoundation and NamMyoho Daan Team0000011
65St+art India Foundation0000011
 
Client of the Year
 
SR. NO.NAME OF THE CLIENTNO. OF METALSTOTAL POINTS
GRAND EFFIE GOLDSILVERBRONZEFINALIST
12 POINTS8 POINTS6 POINTS4 POINTS2 POINTS
1Hindustan Unilever Limited 04331388
2Mondelez India Foods Pvt. Ltd.1332980
3Reckitt Benckiser India Pvt. Ltd.0105538
4ITC Limited0006534
5NESTLÉ INDIA LIMITED   0021832
6Nobel Hygiene Private Limited0211230
7One97 Communications Limited0220130
8Pidilite Industries Limited0121330
9Spotify India0014328
10Johnson & Johnson Private Limited0112226
11McDonald's, Hardcastle Restaurants Pvt. Ltd.0112124
12OYO Hotels & Homes 0013324
13Pepsico India Holdings Pvt. Ltd.00011024
14Sorting Hat Technologies Pvt. Ltd.0030222
15Google Asia Pacific Pte. Ltd.0012320
16MullenLowe Lintas Group0030120
17Netflix Inc.0011520
18Mastercard India Pvt. Ltd.0020318
19Procter and Gamble Home Products Private Limited0011418
20Hero MotoCorp Limited0011316
21Novi Digital Entertainment Pvt. Ltd.0003216
22PhonePe Private Limited0021016
23P&G Hygiene and Health Care Ltd.0001514
24Tata Consumer Products Limited0002314
25Bill & Melinda Gates Foundation0003012
26Bumble Holdings Limited0001412
27Facebook India Online Services Pvt. Ltd.0011112
28Juventud Digital Media Pvt. Ltd.0011112
29Mahindra & Mahindra0011112
30Mogae Media Private Limited 0020012
31Perfetti Van Melle India Pvt. Ltd.0011112
32SNEHA MUMBAI0011112
33The Wishing Factory0101012
34Asian Paints Ltd.0001310
35Bundl Technologies Private Limited0011010
36Haier Appliances (India) Private Limited0011010
37Bharti Airtel Limited000048
38Britannia Industries Limited010008
39Diageo India Pvt. Ltd.001018
40Fashnear Technologies Private Limited000208
41Flipkart Internet Private Limited000128
42Hiveloop Technologies Private Limited000208
43Instagram000208
44Amazon 000116
45Canara HSBC Oriental Bank of Commerce Life Insurance Company Limited000036
46Cars24 Services Private Limited001006
47Cipla Health Pvt. Ltd.000116
48Godrej Consumer Products Limited001006
49IndiGo (InterGlobe Aviation Ltd.)001006
50Livpure Pvt. Ltd.000116
51Mcnroe Consumer Products Pvt. Ltd.000116
52OLX INDIA BV000116
53Radio Zindagi000116
54Trigger-Happy Entertainment Pvt. Ltd.000116
55Zomato Media Private Limited000116
56ABP Pvt. Ltd.000104
57Axis Bank Limited000024
58Burger King India Private Limited000104
59Future Retail Limited000024
60GlaxoSmithKline Asia Private Ltd.000024
61L'Oréal India000104
62LT Foods Ltd.000024
63Samsung India Electronics Pvt. Ltd.000024
64upGrad Education Private Limited000024
65ACKO GENERAL INSURANCE LIMITED000012
66Aditya Birla Capital Ltd.000012
67Bajaj Auto Limited000012
68Bennett Coleman & Co. Ltd.000012
69Bisleri International Private Limited000012
70Connaught Plaza Restaurants Pvt. Ltd. 000012
71Disney+ Hotstar000012
72FCA India Automobiles Pvt. Ltd.000012
73Gulf Oil Lubricants India000012
74HDFC Bank000012
75HDFC Life Insurance Company Limited000012
76Hero Lectro (A division of Hero Cycles Ltd)000012
77Hershey India Private Limited000012
78HP India Sales Pvt. Ltd.000012
79JSW Paints000012
80Jubilant Food Works Private Limited000012
81Lionsgate Play 000012
82ManipalCigna Health Insurance000012
83Monster.com India Pvt. Ltd.000012
84Motilal Oswal Asset Management Company Ltd.000012
85Phool Versha & Nammyoho Daan000012
86Prompt Equipments Pvt. Ltd.000012
87Raj Industries Pvt. Ltd.000012
88Reckitt India Pvt Ltd000012
89RSPL Limited000012
90Saffola Oils000012
91Sanofi India Limited000012
92Shaadi.com000012
93Shoppers Stop Limited000012
94Skechers South Asia Private Limited000012
95Tata Starbucks000012
96The Hongkong and Shanghai Banking Corporation Limited, India000012
97Titan Company Limited000012