9 months ago| article
MullenLowe Lintas Group wins most Gold Effies (five); DDB Mudra Group (two), The Womb (two), One97 Communications (two), Siriti also among winners
Oct 30, 2021 06:33:00 AM | Article | Campaign India Team Share - 
| S.NO | Entrant | Brand | Campaign Title | Client | Metal |
| 1. Agricultural, Industrial & Building | |||||
| 1 | The Ogilvy Group | Roff | Prevent Your Dream Home from Becoming Your Nightmare | Pidilite Industries Limited | Finalist |
| 2 | The Ogilvy Group Contributing Agency 1 : St+art India Foundation | Asian Paints SmartCare Damp Proof | Chemical nahi, Damp Proof Sahi | Asian Paints Ltd. | Finalist |
| 2. Automotive - Aftermarket (NON-OEM) | |||||
| 1 | The Ogilvy Group | Cars24 | Duniya Boli Lagayegi | Cars24 Services Private Limited | Silver |
| 3. Automotive - Vehicles (OEM) | |||||
| 1 | McCann Worldgroup India | Hero Pleasure | Women's Liberation - The 2019 edition | Hero MotoCorp Limited | Silver |
| 2 | McCann Worldgroup India | Hero Corporate | Reminding Hero that it’s a Hero | Hero MotoCorp Limited | Bronze |
| 3 | McCann Worldgroup India | Hero Destini | An upgrade that middle class dads can’t refuse | Hero MotoCorp Limited | Finalist |
| 4 | The Ogilvy Group | Hero Lectro | Move at your will | Hero Lectro (A division of Hero Cycles Ltd) | Finalist |
| 5 | The Ogilvy Group Contributing Agency 1 : Interactive Avenue | Bajaj Dominar | How Dominar Got Young Motorcyclists HIGH on Touring | Bajaj Auto Limited | Finalist |
| 4. Beauty | |||||
| NO METAL AWARDED | |||||
| 5. Beverages Non-Alcohol | |||||
| 1 | McCann Worldgroup India | Nescafe | Creating India's coffee generation | NESTLÉ INDIA LIMITED | Silver |
| 2 | Wunderman Thompson India Contributing Agency 1 : Mindshare India Contributing Agency 2 : Edelman India | Pepsi | How India home-delivered food to lockdown-affected unemployed restaurant workers. | PepsiCo India Holdings Pvt. Ltd. | Finalist |
| 3 | Wunderman Thompson India Contributing Agency 1 : Mindshare India Contributing Agency 2 : Edelman India | Pepsi | Why India celebrated singles on Valentine’s Day. | PepsiCo India Holdings Pvt. Ltd. | Finalist |
| 4 | The Ogilvy Group | Brooke Bond Red Label | When Tea Transcends Prejudice | Hindustan Unilever Limited | Finalist |
| 6. Brown Goods & Services | |||||
| NO ENTRIES RECEIVED | |||||
| 7. Education | |||||
| 1 | McCann Worldgroup India | Unacademy | How Unacademy gave the disadvantaged, an advantage | Sorting Hat Technologies Pvt. Ltd. | Silver |
| 2 | MullenLowe Lintas Group | Unacademy | Making the IPL the most fun classroom! | Sorting Hat Technologies Pvt. Ltd. | Finalist |
| 8. Electronics | |||||
| 1 | One97 Communications Limited Contributing Agency 1 : McCann Worldgroup India | Paytm | Paytm Soundbox: The Sound Of Reassurance | One97 Communications Limited | Gold |
| 2 | MullenLowe Lintas Group | Google Nest | All of Google, For All of You | Google Asia Pacific Pte. Ltd. | Bronze |
| 3 | Cheil India | Samsung Galaxy M | Galaxy M Series: The Monster Rises | Samsung India Electronics Pvt. Ltd. | Finalist |
| 4 | MullenLowe Lintas Group Contributing Agency 1 : Magnon Interactive Pvt. Ltd. | HP NeverStop Laser Printers | HP NeverStop won’t stop, even for a pandemic | HP India Sales Pvt. Ltd. | Finalist |
| 9. Fashion | |||||
| 1 | The Ogilvy Group | Titan Watches | Why do we still gift wrist watches? | Titan Company Limited | Finalist |
| 10. Finance | |||||
| 1 | McCann Worldgroup India | Mastercard India | The aadhar for payment | Mastercard India | Silver |
| 2 | Leo Burnett | PhonePe Private Limited | Convincing the Argumentative Indian to adopt UPI through PhonePe | PhonePe Private Limited | Bronze |
| 3 | MullenLowe Lintas Group | Motilal Oswal | Poor Quality Hurts | Motilal Oswal Asset Management Company Ltd. | Finalist |
| 4 | MullenLowe Lintas Group | Axis Bank | Future Key for Axis Bank: An Open Heart | Axis Bank Limited | Finalist |
| 11. Food | |||||
| 1 | The Ogilvy Group Contributing Agency 1 : Wavemaker India Contributing Agency 2 : DeltaX | Cadbury Celebrations | Not Just A Cadbury Ad | Mondelez India Pvt. Ltd. | Silver |
| 2 | The Ogilvy Group Contributing Agency 1 : Wavemaker India | Cadbury Dairy Milk | Melting Power Distance | Mondelez India Pvt. Ltd. | Silver |
| 3 | McCann Worldgroup India | Aashirvaad Atta with Multigrains | Helping Multigrain find a smooth passage into homes | ITC Ltd. | Bronze |
| 4 | McCann Worldgroup India | Aashirvaad Atta | Helping atta win hearts in India’s rice heartland | ITC Ltd. | Bronze |
| 5 | McCann Worldgroup India | Ceregrow | How Not To Fear Lockdown for Indian parents | NESTLÉ INDIA LIMITED | Finalist |
| 6 | McCann Worldgroup India | Daawat | Making people think of Daawat without a daawat | LT Foods Ltd. | Finalist |
| 7 | McCann Worldgroup India | Maggi | How cooking made Maggi more than a Maggi | NESTLÉ INDIA LIMITED | Finalist |
| 8 | McCann Worldgroup India | Maggi | How MeM earned an entry to Indian kitchens | NESTLÉ INDIA LIMITED | Finalist |
| 9 | Enormous Brands LLP | Domino's | DON’T JUST ORDER A SAFE PIZZA, REWARD YOURSELF WITH A DOMINO’S PIZZA | Jubilant Food Works Private Limited | Finalist |
| 10 | MullenLowe Lintas Group | Saffola Oils | SaffolaLife - Heart Healthy India | Saffola Oils | Finalist |
| 11 | DDB Mudra Group Contributing Agency 1 : MSL India | McDonald's | Bring McGrill Back | Connaught Plaza Restaurants Pvt. Ltd. | Finalist |
| 12 | MullenLowe Lintas Group | Hershey's | Dip the moment in Hershey's | Hershey India Private Limited | Finalist |
| 13 | MullenLowe Lintas Group | Kissan | Kissan - A fable of farmer goodness | Hindustan Unilever Limited | Finalist |
| 14 | MullenLowe Lintas Group | Knorr | How a bland soup got a gossipy make-over | Hindustan Unilever Limited | Finalist |
| 15 | The Ogilvy Group | Cadbury Dairy Milk Silk | Love in the times of Covid | Mondelez India Pvt. Ltd. | Finalist |
| 12. Government & Institutional | |||||
| 1 | McCann Worldgroup India | BMGF | Protecting Family Planning from the Family | Bill & Melinda Gates Foundation | Bronze |
| 13. Healthcare Products | |||||
| 1 | The Womb Communication | Friends Dry Pants | It's okay to pee in your pants | Nobel Hygiene Private Limited | Gold |
| 2 | The Womb Communication | Naselin | Prajapati, The Sleeping Night-Watchman | Cipla Health Pvt. Ltd. | Bronze |
| 3 | McCann Worldgroup India | Dettol | When new moms gave Dettol a new life | Reckitt Benckiser India Pvt. Ltd. | Finalist |
| 4 | Zenith Media | Eno | Eno Antakshari & Food Festival | GlaxoSmithKline Asia Private Ltd. | Finalist |
| 5 | The Ogilvy Group | Combiflam Plus | An Ad for Every Headache | Sanofi India Limited | Finalist |
| 6 | Havas Worldwide India Pvt. Ltd. | Durex | Durex Invisible, 4 weeks to No. 1 Bestseller | Reckitt Benckiser India Pvt. Ltd. | Finalist |
| 14. Healthcare Services | |||||
| 1 | Siriti | The Wishing Factory | #UltaHokeThalassemiaRoke | The Wishing Factory | Gold |
| 15. Home Furnishings Furniture | |||||
| 1 | Famous Innovations Digital Creative Pvt. Ltd. | Haier | Silent Performers | Haier Appliances (India) Private Limited | Silver |
| 16. Household Supplies & Services | |||||
| 1 | MullenLowe Lintas Group | Surf Excel | Restoring Childhood in the Time of Covid | Hindustan Unilever Limited | Bronze |
| 2 | BBDO INDIA PVT LTD Contributing Agency 1 : Geometry Encompass | ARIEL | Ariel #ShareTheLoad for Equal Sleep | Procter and Gamble Home Products Private Limited | Finalist |
| 3 | The Ogilvy Group | Nimwash | The first step to a great recipe | ITC Limited | Finalist |
| 17. Insurance and Related Products | |||||
| 1 | Leo Burnett | ACKO GENERAL INSURANCE LIMITED | Giving an age-old category a reality check | ACKO GENERAL INSURANCE LIMITED | Finalist |
| 2 | Leo Burnett | Canara HSBC OBC Life Insurance Company Limited | Promise Batao - Making India talk about Insurance | Canara HSBC Oriental Bank of Commerce Life Insurance Company Limited | Finalist |
| 3 | Leo Burnett | HDFC Life | Celebrating Failure | HDFC Life Insurance Company Limited | Finalist |
| 4 | McCann Worldgroup India | ManipalCigna Health Insurance | Health Insurance for the Healthy | ManipalCigna Health Insurance | Finalist |
| 18. Media & Entertainment | |||||
| 1 | Leo Burnett | Spotify | Playlist Sunte Ja | Spotify India LLP | Bronze |
| 2 | Leo Burnett | Spotify | A Self Dissing Ad | Spotify India LLP | Finalist |
| 3 | DDB Mudra Group Contributing Agency 1 : Hotstar Creative Communications | Disney+ Hotstar | Meaningless data finds meaningful entertainment | Novi Digital Entertainment Pvt. Ltd. | Finalist |
| 19. Other Products | |||||
| 1 | The Ogilvy Group | Fevikwik | Fix it or forfeit it – Phenko Nahi Jodo | Pidilite Industries Limited | Gold |
| 2 | DDB Mudra Group | Bumble | Breaking records by breaking the rules | Bumble Holdings Limited | Bronze |
| 3 | The Ogilvy Group | Reeling them in with Reels | Bronze | ||
| 4 | The Ogilvy Group | Fevicol | Yakshagana | Pidilite Industries Limited | Bronze |
| 5 | Leo Burnett | Shaadi.com | Weddings From Home | Shaadi.com | Finalist |
| 20. Personal Care | |||||
| 1 | MullenLowe Lintas Group Contributing Agency 1 : MullenLowe Singapore | Lifebuoy | Use any soap | Hindustan Unilever Ltd. India | Gold |
| 2 | MullenLowe Lintas Group Contributing Agency 1 : MullenLowe Singapore | Lifebuoy | H is for Handwashing | Hindustan Unilever Ltd. India | Gold |
| 3 | Leo Burnett Contributing Agency 1 : Pratham Education Foundation Contributing Agency 2 : Network 18 | Whisper | Keep Girls In School | P&G Hygiene and Health Care Ltd. | Bronze |
| 4 | Grey Worldwide India Private Limited | Gillette | Barber Suraksha Programme | Procter & Gamble | Bronze |
| 5 | The Ogilvy Group | Savlon | Building a Hygiene Superbrand by integrated product launches and communications | ITC Limited | Bronze |
| 6 | MullenLowe Lintas Group Contributing Agency 1 : MullenLowe Singapore | Lifebuoy | Covid-19 Crisis, not Opportunity | Hindustan Unilever Ltd. India | Bronze |
| 7 | Leo Burnett Contributing Agency 1 : Pratham Education Foundation | Whisper | Mobileshaala | P&G Hygiene and Health Care Ltd. | Finalist |
| 8 | Leo Burnett | P&G Pampers | Pampers Lullaby to wake up mothers | P&G Pampers | Finalist |
| 9 | Havas Worldwide India Pvt. Ltd. Contributing Agency 1 : Convosight Analytics Pvt. Ltd. | Veet | Replacing the neighbourhood Salon with Veet Salon | Reckitt Benckiser India Pvt. Ltd. | Finalist |
| 10 | MullenLowe Lintas Group | Glow & Lovely | Staking our name to make her name | Hindustan Unilever Limited | Finalist |
| 11 | McCann Worldgroup India | Wild Stone | A deo that made social distancing desirable | Mcnroe Consumer Products Pvt. Ltd. | Finalist |
| 21. Professional services and solutions | |||||
| 1 | MullenLowe Lintas Group Contributing Agency 1 : Zee Entertainment Enterprises Ltd. Contributing Agency 2 : Axis Bank Contributing Agency 3 : Bharti Airtel Contributing Agency 4 : RadioCity | Kaam Wapasi | GETTING MIGRANT LABOUR ON ITS FEET | MullenLowe Lintas Group | Silver |
| 2 | The Ogilvy Group | Asian Paints | Saving the paint with Safe Painting | Asian Paints Ltd. | Finalist |
| 22. Retail | |||||
| 1 | MullenLowe Lintas Group | Swiggy | The ‘Swiggy–home food’ alliance | Bundl Technologies Private Limited | Silver |
| 2 | MullenLowe Lintas Group | Swiggy | Making an old norm the new normal | Bundl Technologies Private Limited | Bronze |
| 3 | McCann Worldgroup India | Flipkart | How India’s underdogs won Flipkart the festive battle | Flipkart Internet Private Limited | Bronze |
| 4 | The Ogilvy Group | Amazon | Making Small, Powerful | Amazon | Bronze |
| 5 | McCann Worldgroup India | OLX | Olx Secondhand: The Origins | OLX INDIA BV | Bronze |
| 23. Services - Telecom and related products | |||||
| 1 | MullenLowe Lintas Group | Google Assistant | Knowledge Has No Language | Google Asia Pacific Pte. Ltd. | Silver |
| 2 | BBDO INDIA PVT LTD Contributing Agency 1 : MINDSHARE INDIA PVT LTD | WhatsApp India | WhatsApp - It's Between You | Facebook India | Finalist |
| 3 | Leo Burnett | Bharti Airtel Limited | Your Questions Make Us Better | Bharti Airtel Limited | Finalist |
| 4 | TAPROOT DENTSU INDIA COMMUNICATION PRIVATE LMITED Contributing Agency 1 : Leo Burnett | Airtel | Gaining trust and admiration in India's most hated category | Bharti Airtel Limited | Finalist |
| 24. Snacks & Desserts | |||||
| 1 | McCann Worldgroup India | Happydent | When shining a new light won over GenZ | Perfetti Van Melle India Pvt. Ltd. | Silver |
| 2 | Digitas India Contributing Agency 1 : Leo Burnett Contributing Agency 2 : Wavemaker India | Oreo India | Oreo ReciPic | Mondelez India Foods Private Limited | Finalist |
| 3 | Wunderman Thompson India Contributing Agency 1 : Mindshare India Contributing Agency 2 : VMLY&R India Contributing Agency 3 : Edelman India Private Limited | Kurkure | Mystery Masala Ki Chatpati Khoj (The Hunt for the Mystery Masala) | PepsiCo India Holdings Pvt. Ltd. | Finalist |
| 4 | Wunderman Thompson India Contributing Agency 1 : Edelman India Private Limited Contributing Agency 2 : Mindshare India Contributing Agency 3 : AutumnGrey | LAY'S | Getting India to Smile with Lay’s | Pepsico India Holdings Pvt. Ltd | Finalist |
| 5 | The Ogilvy Group Contributing Agency 1 : Wavemaker India | Cadbury Perk | Perk Missing Friends | Mondelez India Foods Pvt. Ltd. | Finalist |
| 25. Sporting events | |||||
| 1 | DDB Mudra Group Contributing Agency 1 : Hotstar Creative Communications | Disney+ Hotstar VIP | Preventing super saviour from becoming super spreader | Novi Digital Entertainment Pvt. Ltd. | Bronze |
| 26. Travel & Tourism | |||||
| 1 | OYO Hotels & Homes | OYO Hotels & Homes | Sanitised Before Your Eyes | OYO Hotels & Homes | Bronze |
| 2 | OYO Hotels & Homes | OYO Hotels & Homes | Come to OYO | OYO Hotels & Homes | Finalist |
| 27. Corporate Advertising / Reputation | |||||
| 1 | MullenLowe Lintas Group Contributing Agency 1 : MullenLowe Singapore | Lifebuoy | Use any soap | Hindustan Unilever Ltd. India | Silver |
| 2 | McCann Worldgroup India | Mastercard India | Bharat ka card | Mastercard India | Silver |
| 3 | MullenLowe Lintas Group Contributing Agency 1 : MullenLowe Singapore | Lifebuoy | H is for Handwashing | Hindustan Unilever Ltd. India | Bronze |
| 4 | McCann Worldgroup India | Happydent | When shining a new light won over GenZ | Perfetti Van Melle India Pvt. Ltd. | Bronze |
| 5 | McCann Worldgroup India | Zomato | Taking on the final frontier of women's liberation | Zomato Media Private Limited | Bronze |
| 6 | DDB Mudra Group Contributing Agency 1 : Interactive Avenues (J3) Contributing Agency 2 : Adfactors PR | Stayfree | BRINGING MEN INTO MENSTRUATION | Johnson & Johnson Private Limited | Finalist |
| 7 | OYO Hotels & Homes | OYO Hotels & Homes | Making online a safe space for women | OYO Hotels & Homes | Finalist |
| 8 | McCann Worldgroup India | Nescafe | Making the 'work beverage' the 'work-from-home beverage' | NESTLÉ INDIA LIMITED | Finalist |
| 9 | Grey Worldwide India Private Limited | Gillette | Barber Suraksha Programme | Procter & Gamble | Finalist |
| 10 | DDB Mudra Group | FBB | Reimagining Holi – For Women, On Women’s Day | Future Retail Limited | Finalist |
| 11 | The Womb Communication | Mahindra Thar | Making Mahindra Desirable, One Thar At A Time | Mahindra & Mahindra | Finalist |
| 12 | McCann Worldgroup India | OLX | Olx Secondhand: The Origins | OLX INDIA BV | Finalist |
| 28. B2B | |||||
| 1 | McCann Worldgroup India | Udaan | How an app became the small retailer's wingman | Hiveloop Technologies Private Limited | Bronze |
| 2 | OYO Hotels & Homes | OYO Hotels & Homes | Discover OYO | OYO Hotels & Homes | Finalist |
| 3 | McCann Worldgroup India | Maggi | When Maggi created Mompreneurs | NESTLÉ INDIA LIMITED | Finalist |
| 4 | DDB Mudra Group | MilkoChill | Monsters of Milk | Prompt Equipments Pvt. Ltd. | Finalist |
| 5 | DDB Mudra Group | Gulf Oil India | Teaching like they learn | Gulf Oil Lubricants India | Finalist |
| 6 | The Womb Communication | Friends Dry Pants | It's okay to pee in your pants | Nobel Hygiene Private Limited | Finalist |
| 29. Interactive Marketing | |||||
| 1 | The Ogilvy Group Contributing Agency 1 : Wavemaker India Contributing Agency 2 : DeltaX | Cadbury Celebrations | Not Just A Cadbury Ad | Mondelez India Pvt. Ltd. | Gold |
| 2 | DDB Mudra Group | Netflix Inc. | WHEN NETFLIX REINVENTED DIWALI – ADS, NOT THE FESTIVAL | Netflix Inc. | Bronze |
| 3 | Mindshare India | Pepsi | Salaam Namaste | PepsiCo India | Bronze |
| 4 | DDB Mudra Group | Spotify India | Turning an internet joke into millions in PR | Spotify India | Bronze |
| 5 | DDB Mudra Group | Spotify India | There’s a playlist for every emoji | Spotify India | Bronze |
| 6 | Dentsu Webchutney | Thappad | The World's Most Reported Trailer | Trigger-Happy Entertainment Pvt. Ltd. | Finalist |
| 7 | Leo Burnett Contributing Agency 1 : Pratham Education Foundation Contributing Agency 2 : Network 18 | Whisper | Keep Girls In School | P&G Hygiene and Health Care Ltd. | Finalist |
| 8 | Leo Burnett Contributing Agency 1 : Pratham Education Foundation | Whisper | Mobileshaala | P&G Hygiene and Health Care Ltd. | Finalist |
| 9 | MullenLowe Lintas Group Contributing Agency 1 : ICARUS DESIGN PRIVATE LIMITED Contributing Agency 2 : WAVEMAKER, A UNIT OF GROUP M Contributing Agency 3 : TREE DESIGN PVT. LTD. Contributing Agency 4 : DENTSU IMPACT | Tata Tea PREMIUM | FROM THE CUPS OF INDIA TO THE CULTURES OF INDIA | TATA Consumer Products Limited | Finalist |
| 10 | One97 Communications Limited Contributing Agency 1 : McCann Worldgroup India | Paytm | Paytm Soundbox: The Sound Of Reassurance | One97 Communications Limited | Finalist |
| 30. Small Town & Rural Marketing | |||||
| 1 | The Ogilvy Group | Fevikwik | Fix it or forfeit it – Phenko Nahi Jodo | Pidilite Industries Limited | Silver |
| 2 | McCann Worldgroup India | BMGF | Protecting Family Planning from the Family | Bill & Melinda Gates Foundation | Bronze |
| 3 | Zenith Media | Eno | Eno Project Rural | GlaxoSmithKline Asia Private Ltd. | Finalist |
| 4 | Leo Burnett Contributing Agency 1 : Pratham Education Foundation | Whisper | Mobileshaala | P&G Hygiene and Health Care Ltd. | Finalist |
| 5 | McCann Worldgroup India | Hero Destini | An upgrade that small town dads can’t refuse | Hero MotoCorp Limited | Finalist |
| 6 | McCann Worldgroup India | Dettol | Using virality to fight the virus | Reckitt Benckiser India Pvt. Ltd. | Finalist |
| 7 | MullenLowe Lintas Group Contributing Agency 1 : Zee Entertainment Enterprises Ltd. Contributing Agency 2 : Axis Bank Contributing Agency 3 : Bharti Airtel Contributing Agency 4 : RadioCity | Kaam Wapasi | GETTING MIGRANT LABOUR ON ITS FEET | MullenLowe Lintas Group | Finalist |
| 31. Regional | |||||
| 1 | McCann Worldgroup India | Maggi | How MeM earned an entry to Indian kitchens | NESTLÉ INDIA LIMITED | Finalist |
| 2 | McCann Worldgroup India | Aashirvaad Atta | Helping atta win hearts in India’s rice heartland | ITC Ltd. | Finalist |
| 3 | MullenLowe Lintas Group | Tata Tea GOLD | THE PERFECT TEA FOR THE PERFECTIONIST BENGALIS | TATA Consumer Products Limited | Finalist |
| 4 | MullenLowe Lintas Group Contributing Agency 1 : ICARUS DESIGN PRIVATE LIMITED Contributing Agency 2 : WAVEMAKER, A UNIT OF GROUP M Contributing Agency 3 : TREE DESIGN PVT. LTD. | Tata Tea Premium | CULTURE-LED BRAND PLAY WINS OVER HEARTS & TEACUPS IN UTTAR PRADESH | TATA Consumer Products Limited | Finalist |
| 5 | The Ogilvy Group Contributing Agency 1 : Mindshare Fulcrum Contributing Agency 2 : SVF Entertainment Pvt. Ltd. | Sunlight (Unilever) | Live Life in COlour | Hindustan Unilever Limited | Finalist |
| 6 | Leo Burnett | Bharti Airtel Limited | Your Questions Make Us Better | Bharti Airtel Limited | Finalist |
| 7 | The Ogilvy Group | Fevikwik | Fix it or forfeit it – Phenko Nahi Jodo | Pidilite Industries Limited | Finalist |
| 8 | Leo Burnett | Spotify | Spotify Playlists – International brand goes Regional | Spotify India LLP | Finalist |
| 9 | The Ogilvy Group | Fevicol | Yakshagana | Pidilite Industries Limited | Finalist |
| 32. Direct Marketing | |||||
| 1 | One97 Communications Limited Contributing Agency 1 : McCann Worldgroup India | Paytm | Paytm Soundbox: The Sound Of Reassurance | One97 Communications Limited | Silver |
| 2 | MullenLowe Lintas Group Contributing Agency 1 : Zee Entertainment Enterprises Ltd. Contributing Agency 2 : Axis Bank Contributing Agency 3 : Bharti Airtel Contributing Agency 4 : RadioCity | Kaam Wapasi | GETTING MIGRANT LABOUR ON ITS FEET | MullenLowe Lintas Group | Silver |
| 3 | Leo Burnett | PhonePe Private Limited | Convincing the Argumentative Indian to adopt UPI through PhonePe | PhonePe Private limited | Silver |
| 4 | McCann Worldgroup India | Dettol | Using virality to fight the virus | Reckitt Benckiser India Pvt Ltd | Bronze |
| 5 | Dentsu Webchutney | Vice Media | The 8-Bit Journo | Juventud Digital Media Pvt. Ltd. | Finalist |
| 6 | DDB Mudra Group | Bumble | Changing the Gods of a religion | Bumble Holdings Limited | Finalist |
| 7 | McCann Worldgroup India | Miracle Mom | Rethinking Motherhood through the Language of Data | Reckitt India Pvt Ltd | Finalist |
| 8 | McCann Worldgroup India | Mastercard Team Cashless | How Mastercard won over the Small Shopkeepers of Bharat | Mastercard India Pvt. Ltd. | Finalist |
| 9 | Famous Innovations Digital Creative Pvt. Ltd. | Radio Zindagi | Applegram | Radio Zindagi | Finalist |
| 10 | The Ogilvy Group Contributing Agency 1 : VMLY&R Commerce Encompass | Asian Paints | Game of Gold | Asian Paints Ltd. | Finalist |
| 33. Experiential Marketing / Brand Experience : Product | |||||
| 1 | The Ogilvy Group Contributing Agency 1 : Wavemaker India Contributing Agency 2 : DeltaX | Cadbury Celebrations | Not Just A Cadbury Ad | Mondelez India Pvt. Ltd. | Gold |
| 2 | McCann Worldgroup India | Nescafe | Creating India's coffee generation | NESTLÉ INDIA LIMITED | Bronze |
| 3 | DDB Mudra Group Contributing Agency 1 : Avian WE Contributing Agency 2 : Madison World | McDonald's | The One Hand Burger | McDonald's, Hardcastle Restaurants Pvt. Ltd. | Bronze |
| 4 | McCann Worldgroup India | Aashirvaad Atta | Helping atta win hearts in India’s rice heartland | ITC Ltd. | Bronze |
| 5 | Famous Innovations Digital Creative Pvt. Ltd. | Livpure | Cutting Pani | Livpure Pvt. Ltd. | Bronze |
| 6 | The Ogilvy Group Contributing Agency 1 : VMLY&R Commerce Encompass | Asian Paints | Game of Gold | Asian Paints Ltd. | Bronze |
| 7 | Wunderman Thompson India Contributing Agency 1 : Edelman India Private Limited Contributing Agency 2 : Mindshare India Contributing Agency 3 : AutumnGrey | LAY'S | Getting India to Smile with Lay’s | Pepsico India Holdings Pvt. Ltd | Finalist |
| 8 | McCann Worldgroup India Contributing Agency 1 : Grapes Digital Pvt. Ltd. | Alpenliebe Juzt-Jelly | How we elevated a candy to a dessert experience | Perfetti Van Melle India Pvt. Ltd. | Finalist |
| 9 | The Ogilvy Group Contributing Agency 1 : Mindshare Fulcrum Contributing Agency 2 : SVF Entertainment Pvt. Ltd. | Sunlight (Unilever) | Live Life in Colour | Hindustan Unilever Limited | Finalist |
| 10 | The Ogilvy Group | Cadbury Dairy Milk Silk | Love in the times of Covid | Mondelez India Pvt. Ltd. | Finalist |
| 33. Experiential Marketing / Brand Experience : Non-Product | |||||
| 1 | DDB Mudra Group | SPOTIFY INDIA | There’s a playlist for every emoji | Spotify India | Silver |
| 2 | DDB Mudra Group Contributing Agency 1 : Wavemaker Contributing Agency 2 : This is Tommy Pte Ltd | Netflix Inc. | A PLAN SO UNMISSABLE THAT IT CANCELLED ALL PLANS | Netflix Inc. | Silver |
| 3 | Dentsu Webchutney | Vice Media | The 8-Bit Journo | Juventud Digital Media Pvt. Ltd. | Bronze |
| 4 | Aditya Birla Capital Ltd. | Aditya Birla Capital | Look Into The Future | Aditya Birla Capital Ltd. | Finalist |
| 5 | Leo Burnett | Canara HSBC OBC Life Insurance Company Limited | Promise Batao - Making India talk about Insurance | Canara HSBC Oriental Bank of Commerce Life Insurance Company Limited | Finalist |
| 6 | DDB Mudra Group | Netflix Inc. | A story of love, break-ups and Netflix as the third-wheel | Netflix Inc. | Finalist |
| 7 | McCann Worldgroup India | Flipkart | How India’s underdogs won Flipkart the festive battle | Flipkart Internet Private Limited | Finalist |
| 8 | McCann Worldgroup India | Unacademy | How Unacademy gave the disadvantaged, an advantage | Sorting Hat Technologies Pvt. Ltd. | Finalist |
| 9 | DDB Mudra Group Contributing Agency 1 : Hotstar Creative Communications | Disney+ Hotstar VIP | Preventing super saviour from becoming super spreader | Novi Digital Entertainment Pvt. Ltd. | Finalist |
| 34A. Positive Change - Environmental : Brands | |||||
| 1 | Famous Innovations Digital Creative Pvt. Ltd. | Livpure | Cutting Pani | Livpure Pvt. Ltd. | Finalist |
| 34B. Positive Change - Environmental : Non-Profit | |||||
| NO ENTRIES RECEIVED | |||||
| 35A. Positive Change - Social Good : Brands | |||||
| 1 | The Ogilvy Group Contributing Agency 1: Wavemaker India | Cadbury Dairy Milk | Melting Power Distance | Mondelez India Pvt. Ltd. | Silver |
| 2 | MullenLowe Lintas Group Contributing Agency 1 : Zee Entertainment Enterprises Ltd. Contributing Agency 2 : Axis Bank Contributing Agency 3 : Bharti Airtel Contributing Agency 4 : RadioCity | Kaam Wapasi | GETTING MIGRANT LABOUR ON ITS FEET | MullenLowe Lintas Group | Silver |
| 3 | MullenLowe Lintas Group Contributing Agency 1 : MullenLowe Singapore | Lifebuoy | Use any soap | Hindustan Unilever Ltd. India | Silver |
| 4 | Famous Innovations Digital Creative Pvt. Ltd. | Radio Zindagi | Applegram | Radio Zindagi | Bronze |
| 5 | The Womb Communication | Friends Dry Pants | It's okay to pee in your pants | Nobel Hygiene Private Limited | Bronze |
| 6 | DDB Mudra Group Contributing Agency 1 : Interactive Avenues (J3) Contributing Agency 2 : Adfactors PR | Stayfree | BRINGING MEN INTO MENSTRUATION | Johnson & Johnson Private Limited | Bronze |
| 7 | McCann Worldgroup India | Dettol | Using virality to fight the virus | Reckitt Benckiser India Pvt Ltd | Bronze |
| 8 | Wunderman Thompson India | The Telegraph | Changing the prayer and praying for change | ABP Pvt. Ltd. | Bronze |
| 9 | DDB Mudra Group Contributing Agency 1 : Avian WE Contributing Agency 2 : Madison World | McDonald's | One Bite Closer to Equality | McDonald's, Hardcastle Restaurants Pvt. Ltd. | Bronze |
| 10 | Leo Burnett | HDFC Bank | Mooh Bandh Rakho | HDFC Bank | Finalist |
| 11 | McCann Worldgroup India | Zomato | Taking on the final frontier of women's liberation | Zomato Media Private Limited | Finalist |
| 12 | BBDO INDIA PVT LTD Contributing Agency 1 : Geometry Encompass | ARIEL | Ariel #ShareTheLoad for Equal Sleep | Procter and Gamble Home Products Private Limited | Finalist |
| 13 | Leo Burnett | Canara HSBC OBC Life Insurance Company Limited | Promise Batao - Making India talk about Insurance | Canara HSBC Oriental Bank of Commerce Life Insurance Company Limited | Finalist |
| 14 | McCann Worldgroup India | Harpic | Harpic Mission Paani - Reimagining the role of water. | Reckitt Benckiser India Pvt. Ltd. | Finalist |
| 15 | Wunderman Thompson India | The Times Of India | MASK INDIA | Bennett Coleman & Co. Ltd. | Finalist |
| 16 | Grey Worldwide India Private Limited | Gillette | Barber Suraksha Programme | Procter & Gamble | Finalist |
| 17 | MullenLowe Lintas Group Contributing Agency 1 : MullenLowe Singapore | Lifebuoy | Covid-19 Crisis, not Opportunity | Hindustan Unilever Ltd. India | Finalist |
| 18 | DDB Mudra Group | FBB | Reimagining Holi – For Women, On Women’s Day | Future Retail Limited | Finalist |
| 19 | Asatsu DK fortune Communications Pvt Ltd | Ghadi Detergent | Ghadi Detergent | If I can mask up, so can you! | RSPL Limited | Finalist |
| 20 | The Ogilvy Group | Savlon | No Hand Unwashed – getting a role model to get people to keep washing their hands | ITC Limited | Finalist |
| 21 | The Womb Communication | RIO Pads | India! Periods are Red, not Blue! | Nobel Hygiene Private Limited | Finalist |
| 22 | The Ogilvy Group | Clinic Plus | Tum Strong Ho | Hindustan Unilever Limited | Finalist |
| 35B. Positive Change - Social Good : Non-Profit | |||||
| 1 | MullenLowe Lintas Group | India Police | Policing the Virus | Mogae Media Private Limited | Silver |
| 2 | McCann Worldgroup India | BMGF | Protecting Family Planning from the Family | Bill & Melinda Gates Foundation | Bronze |
| 3 | MullenLowe Lintas Group Contributing Agency 1 : Jess Kohl and Phool Versha Foundation and NamMyoho Daan Team Contributing Agency 2 : PRETTYBIRD and Phool Versha Foundation and NamMyoho Daan Team | Phool Versha Foundation & NamMyoho Daan Foundation | COUNT US IN | Phool Versha & Nammyoho Daan | Finalist |
| 36. David v/s Goliath | |||||
| 1 | The Womb Communication | RIO Pads | India! Periods are Red, not Blue! | Nobel Hygiene Private Limited | Gold |
| 2 | Famous Innovations Digital Creative Pvt. Ltd. | Burger King | Lonely No More | Burger King India Private Limited | Bronze |
| 3 | Famous Innovations Digital Creative Pvt. Ltd. | Haier | Silent Performers | Haier Appliances (India) Private Limited | Bronze |
| 4 | McCann Worldgroup India | Hero Corporate | Reminding Hero that it’s a Hero | Hero MotoCorp Limited | Finalist |
| 5 | DDB Mudra Group | Bumble | First moves | Bumble Holdings Limited | Finalist |
| 6 | McCann Worldgroup India | Maggi | How MeM earned an entry to Indian kitchens | NESTLÉ INDIA LIMITED | Finalist |
| 7 | TBWA India | JSW Paints | Har rang har kisi ka | JSW Paints | Finalist |
| 8 | DDB Mudra Group Contributing Agency 1 : Wavemaker Contributing Agency 2 : This is Tommy Pte Ltd | Netflix Inc. | A PLAN SO UNMISSABLE THAT IT CANCELLED ALL PLANS | Netflix Inc. | Finalist |
| 9 | The Ogilvy Group | Amazon | Kuch Zaroori, Kuch Hum Sabki Zimmedaari | Amazon | Finalist |
| 10 | The Womb Communication | Raj Super White | Wash. Don't get washed off! | Raj Industries Pvt. Ltd. | Finalist |
| 37A. Integrated Advertising Campaign : Products | |||||
| 1 | Havas Worldwide India Pvt. Ltd. | Durex | Durex Invisible, 4 weeks to No. 1 Bestseller | Reckitt Benckiser India Pvt. Ltd. | Bronze |
| 2 | MullenLowe Lintas Group Contributing Agency 1 : ICARUS DESIGN PRIVATE LIMITED Contributing Agency 2 : WAVEMAKER, A UNIT OF GROUP M Contributing Agency 3 : TREE DESIGN PVT. LTD. Contributing Agency 4 : DENTSU IMPACT | Tata Tea PREMIUM | FROM THE CUPS OF INDIA TO THE CULTURES OF INDIA | Tata Consumer Products Limited | Bronze |
| 3 | The Ogilvy Group Contributing Agency 1 : Wavemaker India | Mondelez India - Cadbury 5Star | Cadbury 5-Star Bounces Back By Doing Nothing | Mondelez India Foods Private Limited (Formerly Cadbury India Ltd.) | Finalist |
| 4 | McCann Worldgroup India | Aashirvaad Atta with Multigrains | Helping Multigrain find a smooth passage into homes | ITC Ltd. | Finalist |
| 5 | The Ogilvy Group Contributing Agency : Wavemaker India | Cadbury Bournvita | WINNING OVER HORLICKS' FASTEST TALLEST SHARPEST STRONGEST COVID CLAIM | Mondelez India Foods Private Limited | Finalist |
| 6 | McCann Worldgroup India | Flipkart | How India’s underdogs won Flipkart the festive battle | Flipkart Internet Private Limited | Finalist |
| 7 | MullenLowe Lintas Group | Google Nest | All of Google, For All of You | Google Asia Pacific Pte. Ltd. | Finalist |
| 8 | WYP Brand Solutions Pvt. Ltd. | Diageo (India) Pvt. Ltd. | THE STRIDING MAN STRIDING ACROSS MEDIUMS | Diageo India Pvt. Ltd. | Finalist |
| 9 | The Womb Communication | Naselin | Prajapati, The Sleeping Night-Watchman | Cipla Health Pvt. Ltd. | Finalist |
| 10 | McCann Worldgroup India | Mastercard India | The aadhar for payment | Mastercard India | Finalist |
| 11 | Wunderman Thompson India Contributing Agency 1 : Edelman India Private Limited Contributing Agency 2 : Mindshare India Contributing Agency 3 : AutumnGrey | LAY'S | Getting India to Smile with Lay’s | Pepsico India Holdings Pvt. Ltd. | Finalist |
| 12 | MullenLowe Lintas Group Contributing Agency 1 : MullenLowe Singapore | Lifebuoy | Covid-19 Crisis, not Opportunity | Hindustan Unilever Ltd. India | Finalist |
| 13 | The Ogilvy Group Contributing Agency 1 : Wavemaker India | Cadbury Celebrations | Making Gifting Matter in Tough Times | Mondelez India Pvt. Ltd. | Finalist |
| 37B. Integrated Advertising Campaign : Non - Products | |||||
| 1 | McCann Worldgroup India | Unacademy | How Unacademy gave the disadvantaged, an advantage | Sorting Hat Technologies Pvt. Ltd. | Silver |
| 2 | MullenLowe Lintas Group | Google Assistant | Knowledge Has No Language | Google Asia Pacific Pte. Ltd. | Bronze |
| 3 | Hotstar Creative Communication | Disney+ Hotstar | Aarya | Disney+ Hotstar | Finalist |
| 4 | Leo Burnett | Bharti Airtel Limited | Your Questions Make Us Better | Bharti Airtel Limited | Finalist |
| 5 | The Womb Communication | upGrad | To get ahead, don't lick ass, kick ass. | upGrad Education Private Limited | Finalist |
| 6 | DDB Mudra Group Contributing Agency 1 : Wavemaker Contributing Agency 2 : This is Tommy Pte Ltd | Netflix Inc. | A PLAN SO UNMISSABLE THAT IT CANCELLED ALL PLANS | Netflix Inc. | Finalist |
| 38A. Sustained Success : Products | |||||
| 1 | MullenLowe Lintas Group | Surf Excel | Giving fight against dirt a karmic perspective | Hindustan Unilever Limited | Gold |
| 2 | DDB Mudra Group Contributing Agency 1 : Interactive Avenues (J3) Contributing Agency 2 : Adfactors PR | Stayfree | It’s just a Period when EVERYONE says period | Johnson & Johnson Private Limited | Gold |
| 3 | MullenLowe Lintas Group | Britannia Marie Gold | SUSTAINING A CAMPAIGN FOR EMPOWERING HOMEMAKERS | Britannia Industries Limited | Gold |
| 4 | BBDO INDIA PVT LTD Contributing Agency 1 : Geometry Encompass Contributing Agency 2 : KINNECT Contributing Agency 3 : Ketchum Sampark Pvt ltd | ARIEL | Ariel #ShareTheLoad | Procter and Gamble Home Products Private Limited | Silver |
| 5 | McCann Worldgroup India | Nescafe | Creating India's coffee generation | NESTLÉ INDIA LIMITED | Silver |
| 6 | One97 Communications Limited Contributing Agency 1 : McCann Worldgroup India | Paytm | How a brand became a verb | One97 Communications Limited | Silver |
| 7 | The Ogilvy Group | Brooke Bond Red Label | Red Label - Taste of Togetherness | Hindustan Unilever Limited | Silver |
| 8 | McCann Worldgroup India | Dettol | When new moms gave Dettol a new life | Reckitt Benckiser India Pvt. Ltd. | Bronze |
| 9 | DDB Mudra Group | Johnson's baby | A Case Of Regained Trust | Johnson and Johnson India Private Limited | Finalist |
| 38B. Sustained Success : Services | |||||
| 1 | DDB Mudra Group Contributing Agency 1 : Hotstar Creative Communications | Hotstar | From Solo to Super Social: How mobile became cricket’s favourite screen | Novi Digital Entertainment Pvt. Ltd. | Bronze |
| 39. New Product or Service : Product | |||||
| 1 | The Womb Communication | Mahindra Thar | An Auction That Increased Price Perception | Mahindra & Mahindra | Silver |
| 2 | DDB Mudra Group Contributing Agency 1 : Avian WE Contributing Agency 2 : Madison World | McDonald's | The Next Best Thing To Redesigning Burgers | McDonald's, Hardcastle Restaurants Pvt. Ltd. | Silver |
| 3 | Havas Worldwide India Pvt. Ltd. | Durex | Durex Invisible, 4 weeks to No. 1 Bestseller | Reckitt Benckiser India Pvt. Ltd. | Bronze |
| 4 | The Ogilvy Group | Savlon | Seeding new Surface Hygiene habits in a pandemic through humour | ITC Limited | Bronze |
| 5 | McCann Worldgroup India Contributing Agency 1 : Foxymoron | Maybelline India | The foundation of fairness | L'Oréal India | Bronze |
| 6 | Cheil India | Samsung Galaxy M | Galaxy M Series: The Monster Rises | Samsung India Electronics Pvt. Ltd. | Finalist |
| 7 | The Ogilvy Group | Bisleri | Don't Worry, It's Bisleri | Bisleri International Private Limited | Finalist |
| 8 | The Ogilvy Group | Nimwash | The first step to a great recipe | ITC Limited | Finalist |
| 9 | Leo Burnett Contributing Agency 1 : Content Factory | Skechers | India Go Like Never Before | Skechers South Asia Private Limited | Finalist |
| 39. New Product or Service : Service | |||||
| 1 | Dentsu Webchutney | Vice Media | The 8-Bit Journo | Juventud Digital Media Pvt. Ltd. | Silver |
| 2 | McCann Worldgroup India | Unacademy | How Unacademy gave the disadvantaged, an advantage | Sorting Hat Technologies Pvt. Ltd. | Silver |
| 3 | DDB Mudra Group | Meesho | Call Me By Your Name | Fashnear Technologies Private Limited | Bronze |
| 4 | McCann Worldgroup India | Udaan | How an app became the small retailer's wingman | Hiveloop Technologies Private Limited | Bronze |
| 5 | The Ogilvy Group | Reeling them in with Reels | Bronze | ||
| 6 | McCann Worldgroup India Contributing Agency 1 : MRM | Mastercard India | Mastercard's POS-abilities | Mastercard India | Finalist |
| 7 | Havas Worldwide India Pvt. Ltd. | Lionsgate Play | Watch More, Browse Less | Lionsgate Play | Finalist |
| 40. Influencer Marketing | |||||
| 1 | McCann Worldgroup India | Dettol | Using virality to fight the virus | Reckitt Benckiser India Pvt. Ltd. | Gold |
| 2 | Creativeland Asia Pvt. Ltd. | Godrej Expert Rich Crème | #ColourLikeKaran | Godrej Consumer Products Limited | Silver |
| 3 | WYP Brand Solutions Pvt. Ltd. | Diageo (India) Pvt. Ltd. | BRINGING OUT THE STRIDING MAN IN EVERYONE | Diageo India Pvt. Ltd. | Silver |
| 4 | Siriti | The Wishing Factory | #UltaHokeThalassemiaRoke | The Wishing Factory | Bronze |
| 5 | Siriti | SNEHA | #LockdownMeinLockup | SNEHA MUMBAI | Bronze |
| 6 | Wunderman Thompson India Contributing Agency 1 : Mindshare India | Instagram Business | Making marketers experience the love their brands deserve | Facebook India Online Services Pvt. Ltd. | Bronze |
| 7 | The Ogilvy Group Contributing Agency 1 : Wavemaker India | Cadbury Perk | Perk Missing Friends | Mondelez India Foods Pvt. Ltd. | Bronze |
| 8 | Mindshare | Pepsi | Salaam Namaste | PepsiCo India | Finalist |
| 9 | Wunderman Thompson India Contributing Agency 1 : Edelman India Private Limited Contributing Agency 2 : Mindshare India Contributing Agency 3 : VMLY&R India | LAY'S | Lay’s Heartwork – an ode to unsung heroes | Pepsico India Holdings Pvt. Ltd | Finalist |
| 41. Use Of Data | |||||
| 1 | OYO Hotels & Homes | OYO Hotels & Homes | Making online a safe space for women | OYO Hotels & Homes | Silver |
| 2 | DDB Mudra Group Contributing Agency 1 : Interactive Avenues (J3) Contributing Agency 2 : Adfactors PR | Stayfree | BRINGING MEN INTO MENSTRUATION | Johnson & Johnson Private Limited | Bronze |
| 3 | OYO Hotels & Homes | OYO Hotels & Homes | Sanitised Before Your Eyes | OYO Hotels & Homes | Bronze |
| 4 | DDB Mudra Group Contributing Agency 1 : Hotstar Creative Communications | Disney+ Hotstar VIP | A phone call from Ironman got fans tuning in | Novi Digital Entertainment Pvt. Ltd. | Bronze |
| 5 | DDB Mudra Group | Netflix Inc. | WHEN NETFLIX REINVENTED DIWALI – ADS, NOT THE FESTIVAL | Netflix Inc. | Finalist |
| 6 | Mindshare India | Blueair | Pollution Alert System | Hindustan Unilever Limited | Finalist |
| 7 | Mindshare India | Boost | Boost Stamina Meter - A new currency in town ! | Hindustan Unilever Limited | Finalist |
| 8 | Leo Burnett Contributing Agency 1 : Digitas | Oreo | Defining new moments of playful connections for the entire family | Mondelez India Foods Pvt. Ltd. | Finalist |
| 42. The Internal Marketing Award | |||||
| 1 | MullenLowe Lintas Group | Axis Bank | GIG-A-Opportunities: A platform open for talent | Axis Bank Limited | Finalist |
| 43. The Disruptive Differentiators Award : Product | |||||
| 1 | MullenLowe Lintas Group Contributing Agency 1 : MullenLowe Singapore | Lifebuoy | H is for Handwashing | Hindustan Unilever Ltd. India | Gold |
| 2 | The Ogilvy Group Contributing Agency 1 : WaveMaker India Contributing Agency 2 : DeltaX | Cadbury Celebrations | Not Just A Cadbury Ad | Mondelez India Pvt. Ltd. | Gold |
| 3 | DDB Mudra Group Contributing Agency 1 : Interactive Avenues (J3) Contributing Agency 2 : Adfactors PR | Stayfree | BRINGING MEN INTO MENSTRUATION | Johnson & Johnson Private Limited | Silver |
| 4 | The Womb Communication | RIO Pads | India! Periods are Red, not Blue! | Nobel Hygiene Private Limited | Silver |
| 5 | The Ogilvy Group | Fevikwik | Fix it or forfeit it – Phenko Nahi Jodo | Pidilite Industries Limited | Silver |
| 6 | MullenLowe Lintas Group Contributing Agency 1 : ICARUS DESIGN PRIVATE LIMITED Contributing Agency 2 : WAVEMAKER, A UNIT OF GROUP M Contributing Agency 3 : TREE DESIGN PVT. LTD. Contributing Agency 4 : DENTSU IMPACT | Tata Tea PREMIUM | FROM THE CUPS OF INDIA TO THE CULTURES OF INDIA | Tata Consumer Products Limited | Bronze |
| 7 | McCann Worldgroup India | Aashirvaad Atta with Multigrains | Helping Multigrain find a smooth passage into homes | ITC Ltd. | Bronze |
| 8 | The Ogilvy Group Contributing Agency 1 : Wavemaker India | Cadbury Dairy Milk | Melting Power Distance | Mondelez India Pvt. Ltd. | Bronze |
| 9 | Wunderman Thompson India Contributing Agency 1 : Mindshare India Contributing Agency 2 : Edelman India | Pepsi | Why India celebrated singles on Valentine’s Day. | PepsiCo India Holdings Pvt. Ltd. | Finalist |
| 10 | McCann Worldgroup India | Maggi | When Maggi created Mompreneurs | NESTLÉ INDIA LIMITED | Finalist |
| 11 | The Ogilvy Group Contributing Agency 1 : Wavemaker India | Mondelez India - Cadbury 5Star | Cadbury 5-Star Bounces Back By Doing Nothing | Mondelez India Foods Private Limited | Finalist |
| 12 | Edelman India Contributing Agency 1 : Wunderman Thompson India | Lay's | Turning Packaging into Pop Culture | PepsiCo India | Finalist |
| 13 | MullenLowe Lintas Group | Google Nest | All of Google, For All of You | Google Asia Pacific Pte. Ltd. | Finalist |
| 14 | The Ogilvy Group Contributing Agency 1 : Mindshare Fulcrum Contributing Agency 2 : SVF Entertainment Pvt. Ltd. | Sunlight (Unilever) | Live Life in COlour | Hindustan Unilever Limited | Finalist |
| 43. The Disruptive Differentiators Award : Non-Product | |||||
| 1 | DDB Mudra Group Contributing Agency 1 : Avian WE Contributing Agency 2 : Madison World | McDonald's | Welcome to the Future of Experience | McDonald's, Hardcastle Restaurants Pvt. Ltd. | Gold |
| 2 | One97 Communications Limited Contributing Agency 1 : McCann Worldgroup India | Paytm | Paytm Soundbox: The Sound Of Reassurance | One97 Communications Limited | Gold |
| 3 | Leo Burnett | PhonePe Private Limited | Convincing the Argumentative Indian to adopt UPI through PhonePe | PhonePe Private limited | Silver |
| 4 | TAPROOT DENTSU INDIA COMMUNICATION PRIVATE LMITED | Pooja Didi | Facebook India | Silver | |
| 5 | OYO Hotels & Homes | OYO Hotels & Homes | Sanitised Before Your Eyes | OYO Hotels & Homes | Bronze |
| 6 | DDB Mudra Group | Meesho | Social Commerce Says Namaste | Fashnear Technologies Private Limited | Bronze |
| 7 | DDB Mudra Group | Spotify India | There’s a playlist for every emoji | Spotify India | Bronze |
| 8 | Dentsu Webchutney | Thappad | The World's Most Reported Trailer | Trigger-Happy Entertainment Pvt. Ltd. | Bronze |
| 9 | DDB Mudra Group | Bumble | No women, No growth | Bumble Holdings Limited | Finalist |
| 10 | Siriti | SNEHA | #LockdownMeinLockup | SNEHA MUMBAI | Finalist |
| 11 | Wunderman Thompson, India Lead Agency 1 : Contract Advertising (India) Private Ltd. | Shoppers Stop | Stop The Bias | Shoppers Stop Limited | Finalist |
| 12 | Contract Advertising (India) Private Ltd. Contributing Agency 1 : Wunderman Thompson, India | The Hongkong and Shanghai Banking Corporation Limited, India | India Beyond Boundaries | The Hongkong and Shanghai Banking Corporation Limited, India | Finalist |
| 13 | The Womb Communication | upGrad | To get ahead, don't lick ass, kick ass. | upGrad Education Private Limited | Finalist |
| 14 | DDB Mudra Group | Netflix Inc. | WHEN NETFLIX REINVENTED DIWALI – ADS, NOT THE FESTIVAL | Netflix Inc. | Finalist |
| 15 | MullenLowe Lintas Group | Google Pay | Go India Game - India toh humare dil mein | Google Asia Pacific Pte. Ltd. | Finalist |
| 16 | Famous Innovations Digital Creative Pvt. Ltd. | Monster.com | Work life balance | Monster.com India Pvt. Ltd. | Finalist |
| 44A. Small Budgets : Products | |||||
| 1 | Wieden+Kennedy | IndiGo | Lean, Clean Flying Machine | IndiGo (InterGlobe Aviation Ltd.) | Silver |
| 2 | The Womb Communication | Mahindra Thar | An Auction That Increased Price Perception | Mahindra & Mahindra | Bronze |
| 3 | McCann Worldgroup India | Wild Stone | A deo that made social distancing desirable | Mcnroe Consumer Products Pvt. Ltd. | Bronze |
| 4 | Leo Burnett | Jeep India | My Big Ganesha | FCA India Automobiles Pvt. Ltd. | Finalist |
| 5 | WATConsult | Tata Starbucks | Barista Call Out | Tata Starbucks | Finalist |
| 6 | McCann Worldgroup India | Daawat | Why Daawat chose to uninvite people this Rakshabandhan | LT Foods Ltd. | Finalist |
| 7 | DDB Mudra Group | McDonald's India | Switching Gears from Footfalls to Drive Thrus | McDonald's India (West & South) | Finalist |
| 8 | Mindshare India | Blueair | Pollution Alert System | Hindustan Unilever Limited | Finalist |
| 44B. Small Budgets : Services | |||||
| 1 | MullenLowe Lintas Group | India Police | Policing the Virus | Mogae Media Private Limited | Silver |
| 2 | Siriti | SNEHA | #LockdownMeinLockup | SNEHA MUMBAI | Silver |
| 3 | DDB Mudra Group | Spotify India | There’s a playlist for every emoji | Spotify India | Finalist |
| 4 | DDB Mudra Group | Bumble | Changing the Gods of a religion | Bumble Holdings Limited | Finalist |
| GRAND EFFIE | |||||
| 1 | The Ogilvy Group Contributing Agency 1 : Wavemaker India | Cadbury Dairy Milk | Melting Power Distance | Mondelez India Pvt. Ltd. | Category : Integrated Advertising Campaign : Products |
| SR. NO. | NAME OF THE ENTRANT | NO. OF METALS | Lead Agency 1 & Contributing Agency 1,2,3,4 Points | TOTAL POINTS | ||||
| GRAND EFFIE | GOLD | SILVER | BRONZE | FINALIST | ||||
| 12 POINTS | 8 POINTS | 6 POINTS | 4 POINTS | 2 POINTS | ||||
| 1 | McCann Worldgroup India | 0 | 1 | 9 | 20 | 30 | 15 | 217 |
| 2 | The Ogilvy Group | 1 | 4 | 7 | 9 | 27 | 0 | 176 |
| 3 | MullenLowe Lintas Group | 0 | 5 | 9 | 8 | 20 | 0 | 166 |
| 4 | DDB Mudra Group | 0 | 2 | 4 | 14 | 20 | 0 | 136 |
| 5 | Leo Burnett | 0 | 0 | 2 | 3 | 20 | 2 | 66 |
| 6 | The Womb Communication | 0 | 2 | 2 | 3 | 7 | 0 | 54 |
| 7 | Wavemaker | 0 | 0 | 0 | 0 | 0 | 48 | 48 |
| 8 | One97 Communications Limited | 0 | 2 | 2 | 0 | 1 | 0 | 30 |
| 9 | Wunderman Thompson India | 0 | 0 | 0 | 2 | 10 | 2 | 30 |
| 10 | Famous Innovations Digital Creative Pvt. Ltd. | 0 | 0 | 1 | 4 | 3 | 0 | 28 |
| 11 | OYO Hotels & Homes | 0 | 0 | 1 | 3 | 3 | 0 | 24 |
| 12 | Siriti | 0 | 1 | 1 | 2 | 1 | 0 | 24 |
| 13 | MullenLowe Singapore | 0 | 0 | 0 | 0 | 0 | 24 | 24 |
| 14 | Mindshare India | 0 | 0 | 0 | 1 | 4 | 11 | 23 |
| 15 | Dentsu Webchutney | 0 | 0 | 1 | 2 | 2 | 0 | 18 |
| 16 | DeltaX | 0 | 0 | 0 | 0 | 0 | 15 | 15 |
| 17 | Havas Worldwide India Pvt. Ltd. | 0 | 0 | 0 | 2 | 3 | 0 | 14 |
| 18 | Interactive Avenues (J3) | 0 | 0 | 0 | 0 | 0 | 13 | 13 |
| 19 | BBDO INDIA PVT LTD | 0 | 0 | 1 | 0 | 3 | 0 | 12 |
| 20 | Adfactors PR | 0 | 0 | 0 | 0 | 0 | 12 | 12 |
| 21 | Avian WE | 0 | 0 | 0 | 0 | 0 | 11 | 11 |
| 22 | Madison World | 0 | 0 | 0 | 0 | 0 | 11 | 11 |
| 23 | Edelman India Private Limited | 0 | 0 | 0 | 0 | 1 | 8 | 10 |
| 24 | Hotstar Creative Communication | 0 | 0 | 0 | 0 | 1 | 8 | 10 |
| 25 | Axis Bank | 0 | 0 | 0 | 0 | 0 | 10 | 10 |
| 26 | Bharti Airtel | 0 | 0 | 0 | 0 | 0 | 10 | 10 |
| 27 | RadioCity | 0 | 0 | 0 | 0 | 0 | 10 | 10 |
| 28 | Zee Entertainment Enterprises Ltd | 0 | 0 | 0 | 0 | 0 | 10 | 10 |
| 29 | Grey Worldwide India Private Limited | 0 | 0 | 0 | 1 | 2 | 0 | 8 |
| 30 | TAPROOT DENTSU INDIA COMMUNICATION PRIVATE LMITED | 0 | 0 | 1 | 0 | 1 | 0 | 8 |
| 31 | WYP Brand Solutions Pvt. Ltd. | 0 | 0 | 1 | 0 | 1 | 0 | 8 |
| 32 | Creativeland Asia Pvt. Ltd. | 0 | 0 | 1 | 0 | 0 | 0 | 6 |
| 33 | Wieden+Kennedy | 0 | 0 | 1 | 0 | 0 | 0 | 6 |
| 34 | ICARUS DESIGN PRIVATE LIMITED | 0 | 0 | 0 | 0 | 0 | 6 | 6 |
| 35 | Pratham Education Foundation | 0 | 0 | 0 | 0 | 0 | 6 | 6 |
| 36 | TREE DESIGN PVT. LTD. | 0 | 0 | 0 | 0 | 0 | 6 | 6 |
| 37 | DENTSU IMPACT | 0 | 0 | 0 | 0 | 0 | 5 | 5 |
| 38 | Geometry Encompass | 0 | 0 | 0 | 0 | 0 | 5 | 5 |
| 39 | This is Tommy Pte Ltd | 0 | 0 | 0 | 0 | 0 | 5 | 5 |
| 40 | VMLY&R India | 0 | 0 | 0 | 0 | 0 | 5 | 5 |
| 41 | Cheil India | 0 | 0 | 0 | 0 | 2 | 0 | 4 |
| 42 | Contract Advertising (India) Private Ltd. | 0 | 0 | 0 | 0 | 1 | 2 | 4 |
| 43 | Zenith Media | 0 | 0 | 0 | 0 | 2 | 0 | 4 |
| 44 | Digitas India | 0 | 0 | 0 | 0 | 1 | 1 | 3 |
| 45 | AutumnGrey | 0 | 0 | 0 | 0 | 0 | 3 | 3 |
| 46 | Ketchum Sampark Pvt ltd | 0 | 0 | 0 | 0 | 0 | 3 | 3 |
| 47 | KINNECT | 0 | 0 | 0 | 0 | 0 | 3 | 3 |
| 48 | Mindshare Fulcrum | 0 | 0 | 0 | 0 | 0 | 3 | 3 |
| 49 | Network 18 | 0 | 0 | 0 | 0 | 0 | 3 | 3 |
| 50 | SVF Entertainment Pvt. Ltd. | 0 | 0 | 0 | 0 | 0 | 3 | 3 |
| 51 | Aditya Birla Capital Ltd. | 0 | 0 | 0 | 0 | 1 | 0 | 2 |
| 52 | Asatsu DK fortune Communications Pvt Ltd | 0 | 0 | 0 | 0 | 1 | 0 | 2 |
| 53 | Enormous Brands LLP | 0 | 0 | 0 | 0 | 1 | 0 | 2 |
| 54 | TBWA India | 0 | 0 | 0 | 0 | 1 | 0 | 2 |
| 55 | WATConsult | 0 | 0 | 0 | 0 | 1 | 0 | 2 |
| 56 | Foxymoron | 0 | 0 | 0 | 0 | 0 | 2 | 2 |
| 57 | Content Factory | 0 | 0 | 0 | 0 | 0 | 1 | 1 |
| 58 | Convosight Analytics Pvt. Ltd. | 0 | 0 | 0 | 0 | 0 | 1 | 1 |
| 59 | Grapes Digital Pvt. Ltd. | 0 | 0 | 0 | 0 | 0 | 1 | 1 |
| 60 | Jess Kohl and Phool Versha Foundationand NamMyoho Daan Team | 0 | 0 | 0 | 0 | 0 | 1 | 1 |
| 61 | Magnon Interactive Pvt. Ltd. | 0 | 0 | 0 | 0 | 0 | 1 | 1 |
| 62 | MRM | 0 | 0 | 0 | 0 | 0 | 1 | 1 |
| 63 | MSL India | 0 | 0 | 0 | 0 | 0 | 1 | 1 |
| 64 | PRETTYBIRD and Phool VershaFoundation and NamMyoho Daan Team | 0 | 0 | 0 | 0 | 0 | 1 | 1 |
| 65 | St+art India Foundation | 0 | 0 | 0 | 0 | 0 | 1 | 1 |
| SR. NO. | NAME OF THE CLIENT | NO. OF METALS | TOTAL POINTS | ||||
| GRAND EFFIE | GOLD | SILVER | BRONZE | FINALIST | |||
| 12 POINTS | 8 POINTS | 6 POINTS | 4 POINTS | 2 POINTS | |||
| 1 | Hindustan Unilever Limited | 0 | 4 | 3 | 3 | 13 | 88 |
| 2 | Mondelez India Foods Pvt. Ltd. | 1 | 3 | 3 | 2 | 9 | 80 |
| 3 | Reckitt Benckiser India Pvt. Ltd. | 0 | 1 | 0 | 5 | 5 | 38 |
| 4 | ITC Limited | 0 | 0 | 0 | 6 | 5 | 34 |
| 5 | NESTLÉ INDIA LIMITED | 0 | 0 | 2 | 1 | 8 | 32 |
| 6 | Nobel Hygiene Private Limited | 0 | 2 | 1 | 1 | 2 | 30 |
| 7 | One97 Communications Limited | 0 | 2 | 2 | 0 | 1 | 30 |
| 8 | Pidilite Industries Limited | 0 | 1 | 2 | 1 | 3 | 30 |
| 9 | Spotify India | 0 | 0 | 1 | 4 | 3 | 28 |
| 10 | Johnson & Johnson Private Limited | 0 | 1 | 1 | 2 | 2 | 26 |
| 11 | McDonald's, Hardcastle Restaurants Pvt. Ltd. | 0 | 1 | 1 | 2 | 1 | 24 |
| 12 | OYO Hotels & Homes | 0 | 0 | 1 | 3 | 3 | 24 |
| 13 | Pepsico India Holdings Pvt. Ltd. | 0 | 0 | 0 | 1 | 10 | 24 |
| 14 | Sorting Hat Technologies Pvt. Ltd. | 0 | 0 | 3 | 0 | 2 | 22 |
| 15 | Google Asia Pacific Pte. Ltd. | 0 | 0 | 1 | 2 | 3 | 20 |
| 16 | MullenLowe Lintas Group | 0 | 0 | 3 | 0 | 1 | 20 |
| 17 | Netflix Inc. | 0 | 0 | 1 | 1 | 5 | 20 |
| 18 | Mastercard India Pvt. Ltd. | 0 | 0 | 2 | 0 | 3 | 18 |
| 19 | Procter and Gamble Home Products Private Limited | 0 | 0 | 1 | 1 | 4 | 18 |
| 20 | Hero MotoCorp Limited | 0 | 0 | 1 | 1 | 3 | 16 |
| 21 | Novi Digital Entertainment Pvt. Ltd. | 0 | 0 | 0 | 3 | 2 | 16 |
| 22 | PhonePe Private Limited | 0 | 0 | 2 | 1 | 0 | 16 |
| 23 | P&G Hygiene and Health Care Ltd. | 0 | 0 | 0 | 1 | 5 | 14 |
| 24 | Tata Consumer Products Limited | 0 | 0 | 0 | 2 | 3 | 14 |
| 25 | Bill & Melinda Gates Foundation | 0 | 0 | 0 | 3 | 0 | 12 |
| 26 | Bumble Holdings Limited | 0 | 0 | 0 | 1 | 4 | 12 |
| 27 | Facebook India Online Services Pvt. Ltd. | 0 | 0 | 1 | 1 | 1 | 12 |
| 28 | Juventud Digital Media Pvt. Ltd. | 0 | 0 | 1 | 1 | 1 | 12 |
| 29 | Mahindra & Mahindra | 0 | 0 | 1 | 1 | 1 | 12 |
| 30 | Mogae Media Private Limited | 0 | 0 | 2 | 0 | 0 | 12 |
| 31 | Perfetti Van Melle India Pvt. Ltd. | 0 | 0 | 1 | 1 | 1 | 12 |
| 32 | SNEHA MUMBAI | 0 | 0 | 1 | 1 | 1 | 12 |
| 33 | The Wishing Factory | 0 | 1 | 0 | 1 | 0 | 12 |
| 34 | Asian Paints Ltd. | 0 | 0 | 0 | 1 | 3 | 10 |
| 35 | Bundl Technologies Private Limited | 0 | 0 | 1 | 1 | 0 | 10 |
| 36 | Haier Appliances (India) Private Limited | 0 | 0 | 1 | 1 | 0 | 10 |
| 37 | Bharti Airtel Limited | 0 | 0 | 0 | 0 | 4 | 8 |
| 38 | Britannia Industries Limited | 0 | 1 | 0 | 0 | 0 | 8 |
| 39 | Diageo India Pvt. Ltd. | 0 | 0 | 1 | 0 | 1 | 8 |
| 40 | Fashnear Technologies Private Limited | 0 | 0 | 0 | 2 | 0 | 8 |
| 41 | Flipkart Internet Private Limited | 0 | 0 | 0 | 1 | 2 | 8 |
| 42 | Hiveloop Technologies Private Limited | 0 | 0 | 0 | 2 | 0 | 8 |
| 43 | 0 | 0 | 0 | 2 | 0 | 8 | |
| 44 | Amazon | 0 | 0 | 0 | 1 | 1 | 6 |
| 45 | Canara HSBC Oriental Bank of Commerce Life Insurance Company Limited | 0 | 0 | 0 | 0 | 3 | 6 |
| 46 | Cars24 Services Private Limited | 0 | 0 | 1 | 0 | 0 | 6 |
| 47 | Cipla Health Pvt. Ltd. | 0 | 0 | 0 | 1 | 1 | 6 |
| 48 | Godrej Consumer Products Limited | 0 | 0 | 1 | 0 | 0 | 6 |
| 49 | IndiGo (InterGlobe Aviation Ltd.) | 0 | 0 | 1 | 0 | 0 | 6 |
| 50 | Livpure Pvt. Ltd. | 0 | 0 | 0 | 1 | 1 | 6 |
| 51 | Mcnroe Consumer Products Pvt. Ltd. | 0 | 0 | 0 | 1 | 1 | 6 |
| 52 | OLX INDIA BV | 0 | 0 | 0 | 1 | 1 | 6 |
| 53 | Radio Zindagi | 0 | 0 | 0 | 1 | 1 | 6 |
| 54 | Trigger-Happy Entertainment Pvt. Ltd. | 0 | 0 | 0 | 1 | 1 | 6 |
| 55 | Zomato Media Private Limited | 0 | 0 | 0 | 1 | 1 | 6 |
| 56 | ABP Pvt. Ltd. | 0 | 0 | 0 | 1 | 0 | 4 |
| 57 | Axis Bank Limited | 0 | 0 | 0 | 0 | 2 | 4 |
| 58 | Burger King India Private Limited | 0 | 0 | 0 | 1 | 0 | 4 |
| 59 | Future Retail Limited | 0 | 0 | 0 | 0 | 2 | 4 |
| 60 | GlaxoSmithKline Asia Private Ltd. | 0 | 0 | 0 | 0 | 2 | 4 |
| 61 | L'Oréal India | 0 | 0 | 0 | 1 | 0 | 4 |
| 62 | LT Foods Ltd. | 0 | 0 | 0 | 0 | 2 | 4 |
| 63 | Samsung India Electronics Pvt. Ltd. | 0 | 0 | 0 | 0 | 2 | 4 |
| 64 | upGrad Education Private Limited | 0 | 0 | 0 | 0 | 2 | 4 |
| 65 | ACKO GENERAL INSURANCE LIMITED | 0 | 0 | 0 | 0 | 1 | 2 |
| 66 | Aditya Birla Capital Ltd. | 0 | 0 | 0 | 0 | 1 | 2 |
| 67 | Bajaj Auto Limited | 0 | 0 | 0 | 0 | 1 | 2 |
| 68 | Bennett Coleman & Co. Ltd. | 0 | 0 | 0 | 0 | 1 | 2 |
| 69 | Bisleri International Private Limited | 0 | 0 | 0 | 0 | 1 | 2 |
| 70 | Connaught Plaza Restaurants Pvt. Ltd. | 0 | 0 | 0 | 0 | 1 | 2 |
| 71 | Disney+ Hotstar | 0 | 0 | 0 | 0 | 1 | 2 |
| 72 | FCA India Automobiles Pvt. Ltd. | 0 | 0 | 0 | 0 | 1 | 2 |
| 73 | Gulf Oil Lubricants India | 0 | 0 | 0 | 0 | 1 | 2 |
| 74 | HDFC Bank | 0 | 0 | 0 | 0 | 1 | 2 |
| 75 | HDFC Life Insurance Company Limited | 0 | 0 | 0 | 0 | 1 | 2 |
| 76 | Hero Lectro (A division of Hero Cycles Ltd) | 0 | 0 | 0 | 0 | 1 | 2 |
| 77 | Hershey India Private Limited | 0 | 0 | 0 | 0 | 1 | 2 |
| 78 | HP India Sales Pvt. Ltd. | 0 | 0 | 0 | 0 | 1 | 2 |
| 79 | JSW Paints | 0 | 0 | 0 | 0 | 1 | 2 |
| 80 | Jubilant Food Works Private Limited | 0 | 0 | 0 | 0 | 1 | 2 |
| 81 | Lionsgate Play | 0 | 0 | 0 | 0 | 1 | 2 |
| 82 | ManipalCigna Health Insurance | 0 | 0 | 0 | 0 | 1 | 2 |
| 83 | Monster.com India Pvt. Ltd. | 0 | 0 | 0 | 0 | 1 | 2 |
| 84 | Motilal Oswal Asset Management Company Ltd. | 0 | 0 | 0 | 0 | 1 | 2 |
| 85 | Phool Versha & Nammyoho Daan | 0 | 0 | 0 | 0 | 1 | 2 |
| 86 | Prompt Equipments Pvt. Ltd. | 0 | 0 | 0 | 0 | 1 | 2 |
| 87 | Raj Industries Pvt. Ltd. | 0 | 0 | 0 | 0 | 1 | 2 |
| 88 | Reckitt India Pvt Ltd | 0 | 0 | 0 | 0 | 1 | 2 |
| 89 | RSPL Limited | 0 | 0 | 0 | 0 | 1 | 2 |
| 90 | Saffola Oils | 0 | 0 | 0 | 0 | 1 | 2 |
| 91 | Sanofi India Limited | 0 | 0 | 0 | 0 | 1 | 2 |
| 92 | Shaadi.com | 0 | 0 | 0 | 0 | 1 | 2 |
| 93 | Shoppers Stop Limited | 0 | 0 | 0 | 0 | 1 | 2 |
| 94 | Skechers South Asia Private Limited | 0 | 0 | 0 | 0 | 1 | 2 |
| 95 | Tata Starbucks | 0 | 0 | 0 | 0 | 1 | 2 |
| 96 | The Hongkong and Shanghai Banking Corporation Limited, India | 0 | 0 | 0 | 0 | 1 | 2 |
| 97 | Titan Company Limited | 0 | 0 | 0 | 0 | 1 | 2 |
