DSP Mutual Fund appoints Puretech Digital for performance marketing

Account won post a multi-agency pitch

Nov 10, 2022 09:28:00 PM | Article | Campaign India Team

Puretech Digital has bagged the performance marketing mandate for DSP Mutual Fund. 
 
The agency will be handling digital media planning along with performance marketing for the brand. 
 
The account was won post a multi-agency pitch. 
 
Manish Rathi, vice president – digital business, DSP Mutual Fund, said, “We believe Puretech Digital has strong expertise in the digital marketing space, and we are already seeing some promising early results. This association will help us innovate and creatively meet our business growth plans.”
 
Prashant Deorah, CEO, Puretech Digital, said, “Adding DSP Mutual Fund to our clientele is a testimony to the good work we do in the BFSI sector. We are glad to partner with a heritage brand like DSP Group, and we look forward to our association with them.”
 
Kamaljit Saini, senior vice president, Puretech Digital, said “We are incredibly delighted to be associated with the DSP Mutual Fund Team. With our performance marketing abilities and strong data-driven approach, we look forward to creating new benchmarks in growth together.”