Prasad Sangameshwaran
Mar 14, 2017

Do networks waste money with on-air promos?

The first part of a special series with Bharat Anand, the Henry R. Byers professor of business administration in the strategy unit at Harvard Business School, and the faculty chair of the HBX initiative

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 22 69489600

Related Articles

Just Published

35 minutes ago

Neeyat 3.0 maps India’s credit decisions to lived ...

Piramal Finance’s marketing campaign reframes lending through ethnographic insight, regional nuance and a distribution engine built for semi-urban India’s next wave of borrowers.

1 hour ago

India’s credit confusion gets a confidence boost

Yes Bank’s ‘Score Kya Hua’ turns credit literacy into a creative, data-smart CSR push—nudging Bharat to understand the power of three digits.

2 days ago

Bisleri International partners with Tata Women’s ...

As the official beverage partner, the brand will support the tournament through on-ground and fan-focused initiatives.

2 days ago

Ethnix by Raymond and Shaadi.com partner with MOMS ...

A new outdoor collaboration brings together Ethnix by Raymond and Shaadi.com through a high-visibility installation.