The first part of a special series with Bharat Anand, the Henry R. Byers professor of business administration in the strategy unit at Harvard Business School, and the faculty chair of the HBX initiative
Never heard of this guy, but he’s good. Perhaps there’s a bit about American football that doesn’t quite strike a chord, but it’s worth a watch.And unlike Russell Peters, he’s not a filthy motor-mouth. Have fun, have a great beginning to the week.
The Microsoft campaign featuring its new brand ambassador Jerry Seinfeld and its founder and chairman Bill Gates is finally on air. The campaign has been created by Miami's Crispin, Porter + Bogusky. The idea of the campaign was to create a cool image for Microsoft vis-a-vis Apple.The film has received quite a lot of criticism as it shows Seinfeld trying on shoes with Gates in a discount shoe shop, while there is absolutely no mention of any specific Microsoft products in the conversation.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins